Here’s a simple way to build your business - stop thinking of yourself as a business and consider your business a brand. Here are ten easy tips to help identify what yours is.
Leading mechanism and magic training! uncover the secrets of top mentalists & magician. How to do grand illusions, discover hypnosis hacks,card tricks, bar tricks & more....
An understanding of start-ups, the entrepreneurial buzzword. The strategy for branding cost stripped start-ups effectively with a glimpse of cost effective Social Media strategy.
Some interesting start-up stories to understand the concept by example.
Leading mechanism and magic training! uncover the secrets of top mentalists & magician. How to do grand illusions, discover hypnosis hacks,card tricks, bar tricks & more....
An understanding of start-ups, the entrepreneurial buzzword. The strategy for branding cost stripped start-ups effectively with a glimpse of cost effective Social Media strategy.
Some interesting start-up stories to understand the concept by example.
Branding Steps to Drive More Business, Raise Your Prices and Work with Customers That you Want To.
Presented by Branding & Success Mentor - Samantha Whittaker ( www.samanthawhittaker.com | @SuccessCoachSam )
*5* Proven and Time-Tested Customer Service Strategies to Absolutely Explode ...John Di Lemme
In this presentation, High-End Marketing Consultant John Di Lemme reveals *5* Proven and Time-Tested Customer Service Strategies to Absolutely Explode Your Revenue and Build a Raving Fan Base. John absolutely guarantees that if you implement these strategies in your business, your customer relationships will strengthen and your revenue will increase.
Taglines are a real art, made especially difficult when you’re external to the organization requesting one. So where do you begin? How do you begin to narrow down an entire company you know little to nothing about into one well-crafted, compelling sentence? It’ll never be easy, but the following steps may help.
For every negotiation you encounter, you'll find at least ten different pieces of advice telling you ten different ways to handle the situation.
But guess what? Negotiation advice isn't universal, and some is flat-out wrong.
In this new presentation, RAIN Group Presidents Mike Schultz and John Doerr highlight the 5 common pieces of advice that cause sellers to say and do the wrong things in negotiations, resulting in alienated buyers, damaged relationships, and lost deals.
You'll learn why each piece of advice is misleading, and what to do instead.
We wanted to share with you our top tips for building your brand. After 20 years of building some of Ireland finest brands, we’ve learnt a thing or two! We hope you find this slideshare inspiring and a useful guide to get you started.
Branding Steps to Drive More Business, Raise Your Prices and Work with Customers That you Want To.
Presented by Branding & Success Mentor - Samantha Whittaker ( www.samanthawhittaker.com | @SuccessCoachSam )
*5* Proven and Time-Tested Customer Service Strategies to Absolutely Explode ...John Di Lemme
In this presentation, High-End Marketing Consultant John Di Lemme reveals *5* Proven and Time-Tested Customer Service Strategies to Absolutely Explode Your Revenue and Build a Raving Fan Base. John absolutely guarantees that if you implement these strategies in your business, your customer relationships will strengthen and your revenue will increase.
Taglines are a real art, made especially difficult when you’re external to the organization requesting one. So where do you begin? How do you begin to narrow down an entire company you know little to nothing about into one well-crafted, compelling sentence? It’ll never be easy, but the following steps may help.
For every negotiation you encounter, you'll find at least ten different pieces of advice telling you ten different ways to handle the situation.
But guess what? Negotiation advice isn't universal, and some is flat-out wrong.
In this new presentation, RAIN Group Presidents Mike Schultz and John Doerr highlight the 5 common pieces of advice that cause sellers to say and do the wrong things in negotiations, resulting in alienated buyers, damaged relationships, and lost deals.
You'll learn why each piece of advice is misleading, and what to do instead.
We wanted to share with you our top tips for building your brand. After 20 years of building some of Ireland finest brands, we’ve learnt a thing or two! We hope you find this slideshare inspiring and a useful guide to get you started.
Slides from speakers and sponsors from SalesJam 4.0, held in Durham on August 18, 2017. *Missing are slides from keynote speaker Brad Brinegar. They're posted separately on our SlideShare page.
15 Reasons Your Customers May Be Jumping ShipFivestars
Are you noticing your small business’s foot traffic beginning to dwindle? Are you losing customers who used to be regulars? We know 15 reasons why this may be happening.
7 Tips to Increase Your Sales
Read this complete article to know ideas/ about 7 tips to increase sales tip to create loyal customers. These ideas will help you retain your existing customers and create new customers for a lifetime.
The 10 Most Common Marketing Pitfalls (and How to Avoid Them)Fivestars
When you have about a million other things to worry about when running your business, marketing sometimes gets the short end of the stick. Here, we explore the 10 most common marketing mistakes people make and ways to combat them.
"Sales - The new need of Life" represents my seniors experience. Many literature on sales are also used in our day to day experience, though its theoritical but its practical too and may lead to success if implemented accurately.
Branding - Creating a personality for your product!Bettina Grr
What is branding and why is it so important?
During the presentation you will find out how to create a personality for your product, service or company. A brand is the promise you make to your users. Follow these five groundrules to uncover or create your brand:
1. Your brand sets you apart.
2. Your brand is ingrained in all your company.
3. Your brand is who you are.
4. Your brand is the connection to your audience.
5. Your brand gives you loyalty.
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches and run a few basic trade magazines.
Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.
Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.
We put together 9 tips to help you create posters that shine so bright, it makes the others fade into the background. Posters are one of the most powerful ways to announce your business news - events, sales, latest arrivals and more - to a large number of people within a local area.
Connemarathon Design & Print - Snap Galway Case Study Snap Ireland
A case study showing how we looked after the Print and design needs of Galway's Connemarathonv: The Connemara International Marathon is one of the world’s most scenic events, set in the
dramatic scenery of the West of Ireland. 2015 was it’s fourteenth year running, growing in
numbers each year from 73 runners to in excess of 3,000 runners. The Connemarathon attracts runners and walkers from all over the world.
Take a look at the creative promotional product ideas at your disposal when you talk to Snap. A full catalogue of branding opportunities for your next corporate event or sales promotion.
Keep your brand right in front of your customers and top of their minds with Promotional Products from Snap.
Be Seen. Be connected, Be unforgettable. Promotional giveaways are the most tactile delightful way to get attention.
Snap Promotional Products - The Gift of Staying ConnectedSnap Ireland
Good gifts don’t get trashed. They’re useful. The most tactile Content Marketing ever. Have something genuinely useful for your customers. On their desk, in their bags, on their dashboards and even on their person.
Dress to Impress with the Snap Apparel CollectionSnap Ireland
Stand Out and Dress to Impress with the Snap Apparel Collection. We’ll help you do it all with our Promotional Products offers. It's your chance to get your brand in the hands of your customers in the most tactile way possible. Be seen on their desk, In their bags, on their dashboards and even on their person. Keep your brand right in front of your customers and top of their minds. Everyday.
18 Reasons to Invest in Visual Marketing NowSnap Ireland
Get Visual before starting your next campaign. Why? It’s human psychology plain and simple. Here is the evidence.
Need to Convince the Boss? Snap Slides will help you make the case for more design-work in your marketing.
invest in Design with Snap in Ireland before March 31st 2016 to get our money back offer on Design : €100 Back for every €500 ex vat spent on Graphic or Web Design here http://bit.ly/SnapGraphicOffer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. Ten tips to build your
business starting now
‘Everyone’
is not your
target market1Here’s a simple way to build your business -
stop thinking of yourself as a business and
consider your business a brand.
When you think of a ‘brand’ you may think of
the big ones - Coca Cola, Apple, Google and
McDonalds are good examples. But here’s
the thing - if you’re a business owner - even
a sole operator - you too, are in charge of a
marketable identity.
Don’t think you have a brand? Here are ten
easy tips to help identify what yours is.
Think of it as a ‘promise’ to your target market.
Define your target market
You may think you know this, but have
you really defined your target market?
There are a number of ways to do it:
Geography. It could be your local
community. It could be people in rural
areas, or strictly inner city people.
Gender. Relevant if you’re a Beauty
Salon but perhaps not so useful as an
Accountant.
Socio-economic. Are your products or
services premium or purely for those on
a budget?
Interests/Hobbies. If you’re niche, own it.
Age group. Even if your products/
services appeal to a general market, it’s
worth defining primary age categories.
Emotional State. Busy mums, frantic
company owners and teens are all
motivated by an emotion (guilt/stress/
peer group pressure).
Other possibilities include social,
cultural, religious and political.
Define who your main target market
is and ‘own that’. It is possible to do
without alienating other groups.
A brand is a promise to your clients and
potential clients. For decades now, Coca
Cola has promised refreshment, Apple
has promised beautiful technology, BMW
engineering and McDonalds consistency.
Top Ten Tips to Build Your Brand
3. 2 Ensure that you can keep a promise
If you’re an accountant who promises accuracy, a cheese shop
that promises quality, a mechanic who promises ‘fix it first time or
it’s free’ or a bar that promises ‘the happiest Happy Hour you’ll
ever have’, you need to deliver on that promise - every time.
Define the ‘promise’ that
you are making to your
target market
Some call this the ‘unique selling
proposition’ or the ‘point of
differentiation’.
Even if you sell widgets, you can
promise your potential buyers that
your widgets are (pick one):
• The finest quality
• The cheapest
• Hand crafted
• Highly engineered
• Backed by outstanding service
• Guaranteed for a lifetime
• Come in the widest range of colours
The list goes on...
You don’t have to be all things to all people
- stick to one promise and make sure you
keep it. It will also be easier for your clients to
remember - too many offerings can confuse
people to the point where they move on.
Keep it simple Remember, your business is
a brand backed by a promise.
Without that, you don’t exist3
Top Ten Tips to Build Your Brand
4. Make sure your visual identity
represents what you're offering
What you look like is just as important as
what you say. You can’t just say you’re a highly
professional organisation - your visual identity
needs to reflect what you offer.
Your clients need to believe that you are
capable of delivering what you are promising.
So a professional, contemporary logo design is
crucial. Clip art and Comic Sans just won’t do...
in fact, they should be banned!
Be true to your values -
write the way you would
talk to your clients5
Define your tone of voice
The way you convey the messages of
information about your business will define
how clients will perceive you.
When you write about your business,
here are a few general tips to consider:
• Keep it short - use the minimum
amount of words necessary to deliver
your information. Shorter messages are
more powerful and easier to remember
than long, rambling passages.
• Picture a client as you are writing -
it’s much easier to write with confidence
when you can demonstrate you
understand and respect them.
• Don’t try to be something you’re not -
be true to your values and write the way
you talk to your clients.
If you find writing about your business a test
of endurance, you should seriously consider
hiring a professional writer to help out.
Logo, fonts, colour scheme,
marketing material, website
- they’re all considered
your visual identity
4
Top Ten Tips to Build Your Brand
5. Don’t cheat!
If you need to ride
20 floors to deliver
your pitch, your
potential client will
have lost interest
by the 10th floor!
6
Write your elevator pitch
This one requires real discipline and consideration.
Imagine that you are sharing the elevator with your
best ever potential client and you have just 20
seconds or so to impress them.
Practice makes perfect, so you’ll find that you will just
have to write and re-write until you have perfectly
defined your credentials with the minimal number
of words. Then, test your pitch on your friends and
family, or failing that, test yourself in the mirror.
Don’t think you’re unique?
Put your thinking cap on and
create your point of difference
7
Be different - don’t try and mimic your competitors
It’s very rare that anyone’s business is truly unique, so it’s important to put
yourself in your client’s shoes. Why should they choose you rather than
one of your competitors?
What ever business you’re in, you need to stand out from the crowd.
In truth, it’s all about creating the right perception. You need to consider
carefully what your point of difference might be and, once you decide what
it is, live up to that perception.
Top Ten Tips to Build Your Brand
6. Don’t confuse being
bold with being brash
it’s better to speak
confidently than to shout
8
Be bold
Wilting flowers aren’t going to find
success in business - you have to
define who and what you represent
and make sure your clients see and
hear your marketing message.
When you have something interesting
to say, your clients will be happy to
hear it and, if they’ve heard it before,
you’re reinforcing the message!
Engaging with a client can happen in a number
of ways - a phone call, a personalised ‘Thank you
for your business’ card, a loyalty card or even a
warm, genuine smile can make all the difference.
This is your
window of
opportunity to
win‘enthusiasts’
for your brand -
the people who
will be happy to
recommend you
to others
9
Engage with your clients
If you know your business well, you’ll
probably understand your clients (and
potential clients) well too.
You can demonstrate your understanding
by imparting the information they will
appreciate and understand.
Don’t be afraid to go into detail when
it’s appropriate. Sometimes it’s small
things that confirm to your clients
you are truly on their wavelength.
Top Ten Tips to Build Your Brand
7. Try not to
change your
brand values -
It’s harder and
more expensive
to change an
image than it
is to build one
from scratch
10 Be consistent
The consistency of your marketing message
is essential. The more you repeat it, the more
powerful it becomes and the more firmly
established your reputation becomes in the
minds of your clients.
While one message might sound restrictive,
in actual fact it allows you more freedom.
BMW for example, want their clients to believe
their cars are “the Ultimate Driving Machine”,
whether they are in the market for a small
electric car, or large luxury model. The positive
brand identity underpins their brand in every
context.
Equally, a store with a reputation for good value
or high style will attract clients at every price
point. And a respected brand of coffee can
enhance the sales of any cafe that serves it.
People like to know what you are and
over time a consistent brand message
will become increasingly powerful.
Top Ten Tips to Build Your Brand
8. Top Ten Tips to Build Your Brand
Let’s build your
business starting now
In summary
to build your brand you should:
Define who your
target market is
Write the way
you would talk
to clients
Create a point
of difference
Be bold and
speak confidently
Engage with
your clients
Be consistent with
your marketing
messages
Write your
elevator pitch
Keep it simple
and stick to one
promise
Remember your
brand and your
brand promise
Present what you
are offering with
your visual identity
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