Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)

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This talk is a case study based on marketing Cork, Internet eXchange, a hyper energy-efficient (Green) data center using Web 2.0 technologies

Technology Sports

Marketing a Hyper
Energy-Efficient
Data Center
Tom Raftery

Blog: www.greenmonk.net
Email: tom@redmonk.com

CIX

• Cork Internet eXchange - CIX
• Irish hyper energy-efﬁcient data centre

CIX Vision

• Hyper energy-efﬁcient data centre
• Why?
• How?

Why?

• DC running costs
• Stafﬁng - controllable
• Connectivity - decreasing
• Energy - increasing

DC Energy requirements

• Rack of equipment typically used
• 1.5 kW 8 years ago
• 4.5 kW 5 years ago and
• 15 kW in 2006!

End Result

Standard DC CIX
Chiller 33% 12%
Humidiﬁer 3% <1%
CRAC 9% 4%
IT Equipment 30% 80%
PDU 5% 0.01%
UPS 18% <2%
Lighting 1% <1%
Switch Gear 1% 1%

Marketing?

• Innovative
• Tell our story
• Green message
• Cost saving
• USP

Data Centre?

Photo credit http://www.ﬂickr.com/photos/declanjewell/2508871570/

Data Centre?

Photo credit http://www.ﬂickr.com/photos/johnniewalker/359440369/

How?

• Open Sourced
• Blog
• Flickr
• SlideShare
• Video
• Open days

Conclusion

• Simple steps taken
• Large savings and USP
• Sales!

Thanks

Tom Raftery

Blog: www.greenmonk.net
Email: tom@redmonk.com

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Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)

1. Marketing a Hyper Energy-Efficient Data Center Tom Raftery Blog: www.greenmonk.net Email: tom@redmonk.com

2. CIX • Cork Internet eXchange - CIX • Irish hyper energy-efﬁcient data centre

3. CIX Vision • Hyper energy-efﬁcient data centre • Why? • How?

4. Why? Climate change

5. Why? • DC running costs • Stafﬁng - controllable • Connectivity - decreasing • Energy - increasing

6. DC Energy requirements • Rack of equipment typically used • 1.5 kW 8 years ago • 4.5 kW 5 years ago and • 15 kW in 2006!

7. How?

8. How?

9. End Result Standard DC CIX Chiller 33% 12% Humidiﬁer 3% <1% CRAC 9% 4% IT Equipment 30% 80% PDU 5% 0.01% UPS 18% <2% Lighting 1% <1% Switch Gear 1% 1%

10. Marketing? • Innovative • Tell our story • Green message • Cost saving • USP

11. Data Centre? Photo credit http://www.ﬂickr.com/photos/declanjewell/2508871570/

12. Data Centre? Photo credit http://www.ﬂickr.com/photos/johnniewalker/359440369/

13. How? • Open Sourced • Blog • Flickr • SlideShare • Video • Open days

14. Blog

15. Feedback

16. Feedback

17. Feedback

18. Flickr

19. Flickr

20. Flickr

21. SlideShare

22. Video

23. Open Day

24. Result

25. Result

26. Result

27. Result

28. Result

29. Result

30. Result

31. Result

32. Result

33. Result

34. Result

35. Result

36. Result

37. Result

38. Result! !! ! o o o h W

39. Conclusion • Simple steps taken • Large savings and USP • Sales!

40. Thanks Tom Raftery Blog: www.greenmonk.net Email: tom@redmonk.com

Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)

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