CommuniCARE aims to address inefficiencies in European hospitals by creating a software program and app that allows patients to check wait times and schedule appointments. The software would gather patient data to help hospitals better plan staffing and project patient volumes. It would provide electronic records and alerts about outbreaks. This is meant to improve the patient experience through more efficient scheduling and allow hospitals to enhance data collection challenges caused by inconsistent patient visits. The annual cost for hospitals is €675,000 for the first year and €175,000 for subsequent years, while the app would be free for patients. Promotion efforts include targeting hospital administrators at conventions and directly.

1. CommuniCARE
Lilly Beil, Jennifer Butler, Emily Huang
Brand Management
Group 1 Team 2

2. Problem: Why CommuniCARE?
 Our research has shown that most patients walk-in to a doctors office
without an appointment when needing to see a health professional.
 Many times, patients do not know how long they will wait, and prepare
themselves to wait for several hours.
 This forces patients to take a day off of work.
 This also shows the lack of efficiency in European hospitals.
 Many patients are not consistent with their doctors because of this
problem.
 European hospitals are also having a difficult time gathering patient data
because of the lack of patient consistency and technology set-backs.
 There is an issue in European hospitals with the daily inflow of patients
in relation to the number of doctors on staff.

3. Business Definition
 CommuniCARE strives to provide healthcare
professionals with the tools to track patient
activity trends to best understand their
patient and business needs. At the same
time, CommuniCARE also enhances the
healthcare experience for patients by
creating a more efficient scheduling
process.

4. Marketing Mix

5. Product
 Software Program to be licensed
 Targeted for Hospital Administrators
 Gathers info on patients for office logistics strategy
 Projects incoming patient schedule for doctors
 Provides patients with a way to check wait-times via
App
 Makes records electronic via App
 Sends Vaccine and Outbreak alerts via App

6. Place
 All doctor offices within a hospital
 Ex: Ear, Nose, & Throat, OBGYN, Optometrist, etc.
 Patient’s smartphones

7. Price
 Annual licensing fee for hospitals
+€500,000 software development
+€10,000 app development
+€100,000 yearly licensing fee
+€75,000 maintenance
 Total: €675,000 for 1st year
 €175,000 for proceeding years
 App is free for patients

8. Promotion
Business-to-Business Marketing:
 Healthcare Conventions
 Directly to Hospital Administrators
Business-to-Consumer Marketing:
 Hospitals choose how they market app to patients

9. Questions/Feedback?