The document analyzes the growing healthcare industry in India, highlighting its expected growth rate of 17% and a market size projected to reach USD 160 billion by 2017, with significant opportunities in online healthcare. It notes the competition from companies like Healthgenie, Medidart, and Healthkart, each having unique approaches to service delivery, focusing on customer satisfaction, and leveraging technology. Suggestions for Mera Medicare include improving visibility, expanding service delivery options, and optimizing supply chain management.

1. www.meramedicare.com

2. Competitive analysis for
Mera Medicare

3. Healthcare Industry
● Healthcare industry is growing at a tremendous pace
because of increasing expenditure by public and private
players.
● The market is expected to grow at annual growth rate of
17%.
● The total industry size is expected to touch USD 160
Billion by 2017.
● Rural India which forms 70% of population is the potential
demand source.
● India experienced high success rate in getting
Abbreviated New Drug Approvals(ANDA).
● There are vast opportunities for Investment and R&D.

4. Online Health care
● Online health care is slowly being introduced into the II
tier and III tier cities where there is increasing demand.
● There are only 26% players catering to 78% of the
population.
● This pegs Healthcae E-commerce as a fast growing
avenue.
● The niche market of online health retailers is huge and is
utilized by very few people.
● The rapid evolution of the shopping behaviour has made
this a booming industry.
● Online healthcare delivery system is the next big E-
Commerce sector in India.

5. Customer needs
● Consumers want online healthcare to be as easy as other
shopping experiences. They usually feel powerless and
lack control.
● The overall experience has to be improved by better
interactions and offer better product choices.
● There is an increasing acceptance of Tech-based
delivery.
● Factors that drive Customer Satisfaction are : Trust,
Simplicity, convienience and brand value.
● It has to be made accessible to more customers.

6. Competitors
Healthgenie:
● They specialize in providing periodic products.
● It is catalog based and supplys medicines on a weekly
/monthly/fortnight basis.
● It has high repeat business value.
● Provides products in segemnts of Elder care, woman
health care,nutrition supplements, diabetes and more.
● Spread around top 8 cities in the country.
● Maintain a very high profile CRM and have tie ups with
NGO's.

7. Competitors
Medidart
● Focus on providing medicines to your doorstep.
● One has to just upload their prescription the drugs will be
provided.
● It is only a Pharmacy network.
● Plans to revolutionize the moment within Health industry.
● It is available in every metro in the country.

8. Competitiors
Healthkart
● This reportedly has a huge funding of $22.5 million from
venture capitalists.
● It under took acquisitions to icrease customer base.
● It specializes in Vitamins, Supplements, Fitness and
Ayurveda.
● It is already in vogue around the world and is spreading
its base in India.
● It introduced a app which is used by around 80 Lakh
people.

9. Comparision
● Customer distribution- Healthkart has a huge customer base
than Medicare.
● Customer focus- Medicare has a niche focus on Generic
drugs which helps the overall growth. It shoul
● Economies of Scale- Healthkart and Healthgenie have better
Supply Chain and Customer Relations.
● Product innovation- Medicare has better prospects in this area
as it still has the market space to grow.
● Network- Medicare also focuses on the intercation within the
customers, doctors and professionals. This is beyond the
supply of the drugs.

10. Comparitive Advantage
● Enjoy amazing offers and discounts.
● Benefits ensured to the suppliers as well.
● Get competitive pricing for better choice.
● Additional benefits like maintaing medical history, remainder of
treatments....
● Provides complete information about the medicine.
● Instant reach and delivery.

11. Suggestions
● Increase the visibility by better partnerships.
● Focus on the mobile commerce.
● Increase the ways of delivery.
● Procure more funding.
● Concentrate on expansion into various cities.
● Work on superior Supply Chain Management.