This document provides tips and strategies for marketing locally using both traditional and digital methods. It recommends dropping off flyers at local organizations, delivering to homes, and getting listed on relevant directories and websites. It also suggests using social media platforms like Facebook, Twitter, and Meetup.com as well as setting up a blog, Google calendar, and RSS feeds to engage with the community online. Reasons blogs can be effective for libraries are also given such as providing an interactive space and outreach at no cost.

1. MARKETING 2.0

2. GETTING THE WORD OUT Drop off Flyers: Nursing Home School District Historical Society Chamber of Commerce Lions Club Rotary Other town organizations Send in Delivery: Dominoes or other delivery providers Town Hall – mail with property tax

3. GET LINKED! Chamber of Commerce Local Schools Real Estate Agents Search Engines

4. DIRECTORIES Judy’s Book Yelp! Craigslist

5. SOCIAL NETWORKS MySpace Facebook Twitter Meetup.com

6. ADD A GOOGLE CALENDAR Register for free Set to public Create a feed

7. SET UP FEEDS Set up all of your accounts Update one Use FriendFeed to notify all

8. GET A BLOG A blog can be: Text Pictures Audio Video All of the above!

9. WHAT MAKES IT A BLOG? Chronological posts RSS Feed Commenting Ability

10. WHY BLOG? To share or convey information To promote or market a product To express a viewpoint or agenda To express yourself/your personality To record events To meet like-minded individuals Other???

11. WHY BLOG @ THE LIBRARY? WYSIWYG web design Interactive features Easy to limit or maintain levels of access i.e., public, staff, private Hosted off-site Tech support available Basic blogs are free Outreach Other???

12. WHEN DO BLOGS FAIL? Lack of Updates No Feed No User Participation

13. MODEL LIBRARY BLOG http://www.aadl.org

14. RESOURCES www.delicious.com/informationgoddess29/marketing/