This document discusses the importance of intellectual capital in becoming rich. It defines intellectual capital as proven ideas that can be reused or applied in different contexts, unlike simple knowledge. It provides examples of how people like Henry Ford and Ross Perot became rich through single, innovative ideas. The document emphasizes that ideas, not just work or execution, are what lead to wealth, and stresses the importance of developing the habit of constantly generating and recording new ideas in order to think creatively and become rich.

1. Do you want to become RICH? ( Part 2)

2. In the last episode, we talked about the word “RICH” and that “IC” in that word means “Intellectual capital.”

3. Why is intellectual capital so important in becoming rich?

4. What is intellectual capital??

5. Is it like knowledge?

6. Actually, intellectual capital is very different from knowledge.

7. Think of knowledge as gun powder, whereas intellectual capital is “gun powder properly packaged into a bullet.”

8. Knowledge today is no longer power (but “powder”, one might say!).

9. Intellectual capital is power.

10. This is why Napoleon Hill wrote that “More riches has been mined from the minds of men than has ever been extracted from the Earth.”

11. Intellectual capital also includes ideas, especially proven ideas that are reused in a different context or industry.

12. An example is Henry Ford’s assembly line automobile factory. He got the “assembly line” idea while visiting a meat packing company.

13. He got incredibly rich from ONE SINGLE IDEA!

14. Self-made billionaire Ross Perot put it this way: “You just need one good idea to live like a king for the rest of your life.”

15. Most people are economic slaves to business owners because they don’t value ideas. They think that work = money, when it is ideas = wealth.

16. Some people may say that it’s not just ideas, but also execution. I agree but…

17. Execution can be automated or outsourced or handled by a computer or a preprogrammed value chain, etc.

18. Ideas cannot be programmed to occur in the mind of a person.

19. However, there are methods to provoke the generation of ideas in your mind.

20. Read all the books by Dr Edward de Bono to find out the secrets of idea generation.

21. Remember: you only need ONE good idea to strike gold.

22. Here’s another secret most people do not know: if you do not clearly and physically value ideas, they will not occur to you.

23. For example, if you go around telling people that you don’t value women, do you think women will be attracted to you?

24. Concretely speaking, if you do not have with you AT ALL TIMES a pen and a notepad on which to jot down ideas AS THEY OCCUR TO YOU, then it simply means you are NOT serious about ideas, and ideas will simply NOT occur to you.

25. Leonard Da Vinci would not be a genius if he had not developed the habit of always carrying a notepad or journal on which to jot, describe, draw his ideas.

26. Same thing with Pablo Picasso, or Ernest Hemingway.

27. Napoleon Hill is right that only by thinking rich can you grow rich.

28. However, you cannot think if you do not have new ideas in your head.

29. You would just be, as Einstein said, “rearranging your prejudices.”

30. By the way, Einstein hinted at another great wealth creation secret, when he said that compound interest is the greatest force in the universe.

31. I explain this concept in more detail in my blog.

32. This is why you should subscribe for FREE to my success secrets blogzine right now: www.realtimesuccesssecrets.blogspot.com

33. Go ahead, go to my blog and enter your email address. Don’t worry, I’m not going anywhere. I’ll wait patiently for you to come back. 

34. Okay, before I leave you, here’s another great wealth creation secret nobody ever told anybody. 

35. Income depends on outcome.

36. If you want to increase your income, you MUST increase your capacity to create more outcomes that are valued by clients.

37. Stay tuned for more.

38. Peter is CEO & co-founder of Talentelle, the company for successful women. He can be reached at [email_address]