SlideShare a Scribd company logo
   Reference in business mobility solutions in Latin America
       75% market share in Brazil
       Over 220 large clients
       Operations in 20 countries
       Project presented at Comunique-se Cases 2008




 Launch and build the brand in the market using only Media Relations strategies
  and tools
   Strategic communication planning focused on the company’s business
    needs, on an annual basis
   Program of continuous success cases
   Relationship actions with opinion makers
   Customized agendas for all actions
   Minimum use of press releases




        In eight years
         67% of articles in business media
         Company has become a hallmark of business
            (corporate) mobility
Case spring ENG

More Related Content

Viewers also liked

Infinito Marketing!
Infinito Marketing!Infinito Marketing!
Infinito Marketing!
Carlos Albuquerque
 
Case Trend Micro
Case Trend MicroCase Trend Micro
Case Trend Micro
RMA Comunicacao
 
Busca e Organização - Internet no ensino Biologia - Aula 2
Busca e Organização - Internet no ensino Biologia - Aula 2Busca e Organização - Internet no ensino Biologia - Aula 2
Busca e Organização - Internet no ensino Biologia - Aula 2
Atila Iamarino
 
Marketing e qualidade - os desafios do novo agronegócio para o século XXI - ...
Marketing e qualidade  - os desafios do novo agronegócio para o século XXI - ...Marketing e qualidade  - os desafios do novo agronegócio para o século XXI - ...
Marketing e qualidade - os desafios do novo agronegócio para o século XXI - ...
Paulo Henrique Leme
 
Newspaper
NewspaperNewspaper
Newspapermbueyo
 
Anatomia Radiológia
Anatomia Radiológia Anatomia Radiológia
Anatomia Radiológia
Renata Cristina
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigital
Aleyda Solís
 

Viewers also liked (10)

Infinito Marketing!
Infinito Marketing!Infinito Marketing!
Infinito Marketing!
 
Case Trend Micro
Case Trend MicroCase Trend Micro
Case Trend Micro
 
Case scamilo ENG
Case scamilo ENGCase scamilo ENG
Case scamilo ENG
 
Busca e Organização - Internet no ensino Biologia - Aula 2
Busca e Organização - Internet no ensino Biologia - Aula 2Busca e Organização - Internet no ensino Biologia - Aula 2
Busca e Organização - Internet no ensino Biologia - Aula 2
 
Case ea ENG
Case ea ENGCase ea ENG
Case ea ENG
 
Case AES Atimus
Case AES AtimusCase AES Atimus
Case AES Atimus
 
Marketing e qualidade - os desafios do novo agronegócio para o século XXI - ...
Marketing e qualidade  - os desafios do novo agronegócio para o século XXI - ...Marketing e qualidade  - os desafios do novo agronegócio para o século XXI - ...
Marketing e qualidade - os desafios do novo agronegócio para o século XXI - ...
 
Newspaper
NewspaperNewspaper
Newspaper
 
Anatomia Radiológia
Anatomia Radiológia Anatomia Radiológia
Anatomia Radiológia
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigital
 

More from RMA Comunicacao

Case Octo
Case OctoCase Octo
Case Octo
RMA Comunicacao
 
#MarcaUtil - Apresentação Evandro Reis (Aspect)
#MarcaUtil - Apresentação Evandro Reis (Aspect)#MarcaUtil - Apresentação Evandro Reis (Aspect)
#MarcaUtil - Apresentação Evandro Reis (Aspect)
RMA Comunicacao
 
Apresentação da Pesquisa #MarcaUtil
Apresentação da Pesquisa #MarcaUtilApresentação da Pesquisa #MarcaUtil
Apresentação da Pesquisa #MarcaUtil
RMA Comunicacao
 
#MarcaUtil - Apresentação Armando Pasini (Marítima Seguros)
#MarcaUtil - Apresentação Armando Pasini (Marítima Seguros)#MarcaUtil - Apresentação Armando Pasini (Marítima Seguros)
#MarcaUtil - Apresentação Armando Pasini (Marítima Seguros)
RMA Comunicacao
 
#MarcaUtil - RMA Diver
#MarcaUtil - RMA Diver#MarcaUtil - RMA Diver
#MarcaUtil - RMA Diver
RMA Comunicacao
 
Case Instituto Mauá de Tecnologia
Case Instituto Mauá de TecnologiaCase Instituto Mauá de Tecnologia
Case Instituto Mauá de TecnologiaRMA Comunicacao
 
Social Commerce RMA
Social Commerce RMASocial Commerce RMA
Social Commerce RMA
RMA Comunicacao
 
Campanha arrecadacao de brinquedos
Campanha arrecadacao de brinquedosCampanha arrecadacao de brinquedos
Campanha arrecadacao de brinquedosRMA Comunicacao
 
Case Hospital 9 de Julho
Case Hospital 9 de JulhoCase Hospital 9 de Julho
Case Hospital 9 de JulhoRMA Comunicacao
 

More from RMA Comunicacao (20)

Case totvs ENG
Case totvs ENGCase totvs ENG
Case totvs ENG
 
Case kaufmann ENG
Case kaufmann ENGCase kaufmann ENG
Case kaufmann ENG
 
Case h9j ENG
Case h9j ENGCase h9j ENG
Case h9j ENG
 
Case aesatimus ENG
Case aesatimus ENGCase aesatimus ENG
Case aesatimus ENG
 
Case Octo
Case OctoCase Octo
Case Octo
 
#MarcaUtil - Apresentação Evandro Reis (Aspect)
#MarcaUtil - Apresentação Evandro Reis (Aspect)#MarcaUtil - Apresentação Evandro Reis (Aspect)
#MarcaUtil - Apresentação Evandro Reis (Aspect)
 
Apresentação da Pesquisa #MarcaUtil
Apresentação da Pesquisa #MarcaUtilApresentação da Pesquisa #MarcaUtil
Apresentação da Pesquisa #MarcaUtil
 
#MarcaUtil - Apresentação Armando Pasini (Marítima Seguros)
#MarcaUtil - Apresentação Armando Pasini (Marítima Seguros)#MarcaUtil - Apresentação Armando Pasini (Marítima Seguros)
#MarcaUtil - Apresentação Armando Pasini (Marítima Seguros)
 
#MarcaUtil - RMA Diver
#MarcaUtil - RMA Diver#MarcaUtil - RMA Diver
#MarcaUtil - RMA Diver
 
Case Instituto Mauá de Tecnologia
Case Instituto Mauá de TecnologiaCase Instituto Mauá de Tecnologia
Case Instituto Mauá de Tecnologia
 
Social Commerce RMA
Social Commerce RMASocial Commerce RMA
Social Commerce RMA
 
Campanha arrecadacao de brinquedos
Campanha arrecadacao de brinquedosCampanha arrecadacao de brinquedos
Campanha arrecadacao de brinquedos
 
Case TOTVS
Case TOTVSCase TOTVS
Case TOTVS
 
Case Spring
Case SpringCase Spring
Case Spring
 
Case São Camilo
Case São CamiloCase São Camilo
Case São Camilo
 
Case Marítima
Case MarítimaCase Marítima
Case Marítima
 
Case Kaufmann
Case KaufmannCase Kaufmann
Case Kaufmann
 
Case Hospital 9 de Julho
Case Hospital 9 de JulhoCase Hospital 9 de Julho
Case Hospital 9 de Julho
 
Case Electronic Arts
Case Electronic ArtsCase Electronic Arts
Case Electronic Arts
 
Case Brasscom
Case BrasscomCase Brasscom
Case Brasscom
 

Recently uploaded

Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Avirahi City Dholera
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 

Recently uploaded (20)

Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 

Case spring ENG

  • 1.
  • 2. Reference in business mobility solutions in Latin America  75% market share in Brazil  Over 220 large clients  Operations in 20 countries  Project presented at Comunique-se Cases 2008  Launch and build the brand in the market using only Media Relations strategies and tools
  • 3. Strategic communication planning focused on the company’s business needs, on an annual basis  Program of continuous success cases  Relationship actions with opinion makers  Customized agendas for all actions  Minimum use of press releases In eight years  67% of articles in business media  Company has become a hallmark of business (corporate) mobility