Statistics from the USA, Canada and the UK on the prevalence of blogging success. By age group, country and volume of posts. We looked at a sample of 802 marketers. The survey was online so we can expect that this was a fairly web-savvy group. Nonetheless only around 3 in 10 reported being able to maintain a blog.

1. how many marketers
can really keep an
updated blog?
New Blogging Statistics for 2013

2. 802
people in charge of marketing
at a small or medium sized
business were asked…
(Surveyed July-August 2013)

3. “Do you have an
updated company blog?
(more than 3 blog posts
in the last year*)”
*not a very high benchmark!

4. %
said they were unable to
keep an updated blog

5. In the UK…
%
said they were unable to keep
an updated blog

6. In the USA…
%
said they were unable to keep
an updated blog

7. And in Canada…
%
said they were unable to keep an
updated blog

8. 40%
30%
22%
60%
70%
78%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UK US Canada
Updated Blog No updated blog

9. Males were ‘better’
than females
at keeping an
updated blog…

10. 32% of male marketers said they
had an updated blog, compared to
27% of female marketers
♂ ♀

11. 32% 27%
68% 73%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Updated Blog No updated blog
♀♂

12. Marketers between
25-34 years
of age were ‘best’ at keeping
an updated blog…
41% said they had a blog
which is updated

13. 25%
41%
34%
27% 28%
17%
75%
59%
66%
73% 72%
83%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
18-24 25-34 35-44 45-54 55-64 65+
Updated Blog No updated blog

14. However…

15. 3 blog posts a year isn’t all
that much for a business
marketer…
so we then asked
200marketers…

16. “Do you have an
updated company blog?
(more than 12 blog
posts in the last year)”

17. %
said they were unable to
keep an updated blog…

18. …just 1% more than
marketers who said they
were able to keep a blog
of over 3 posts a year!

19. 30% 29%
70% 71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
3+ posts a year 12+ posts a year
Updated Blog No updated blog

20. Which suggests that
number of posts on a blog is
almost irrelevant
If businesses are blogging,
they are either doing
it well…

21. …or failing
completely

22. better, easier business blogging
https://home.passle.net/index.php/the-state-of-business-blogging/
For more stats…
www.passle.net