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Writing Tips
Rachel Stedman
MarketYourBook...
(c) RL Stedman 2016. All Rights Reserved
WithoutFeelingLikeaSalesman
Most Important:
Write the best
novel/cookbook/poetry collection
you can.
Writing Tips
(c) RL Stedman 2016. All Rights Reserved
Know Your Goal
- Income/Profit?
- Sharing Information/ Entertain
others?
- Validation/Just to write?
Writing Tips
(c) RL Stedman 2016. All Rights Reserved
Who's My Audience?
Think of your two biggest fans:
- Where do they hang out?
- Who are their influencers?
- How do they speak?
- What do they want?
Be Specific!
Writing Tips
(c) RL Stedman 2016. All Rights Reserved
Make Them A Gift
- Create something for your fans.
- Make it AWESOME
- Make it FREE
- E.g. shortstory/backstory/coupon
Writing Tips
(c) RL Stedman 2016. All Rights Reserved
Tell Them About It
- Email/social media/other media.
- Paid or unpaid traffic.
- Optional: Exchange the gift for an
email address.
- ASK them to tell others.
Writing Tips
(c) RL Stedman 2016. All Rights Reserved
6 Steps to Marketing Your Book
Writing Tips
Who loves your work?
Who's your biggest fan? (NOT your mum!)
Eg a free story, a coupon, an extract.
If in doubt, ASK. Don't be creepy!
Blogs/ social media/radio/newspaper?
Where do they hang out?
What gift can you give them?
Make it AWESOME and FREE
See Step 2 - use adverts/blog post/FB
Ask for their email address - and send them more
cool stuff (don't spam!)
Tell them about it!
Create content they'd like
Ask them to tell others
(c) RL Stedman 2016. All Rights Reserved
It's Not About You
- Readers engage because they WANT to
- Persevere: things happen slowly
- Be a human: don't stalk, be respectful
Writing Tips
(c) RL Stedman 2016. All Rights Reserved
Want More Information?
http://rlstedman.com/market-your-book/
PLUS: a FREE downloadable pdf
Writing Tips
(c) RL Stedman 2016. All Rights Reserved
Questions?
Leave a comment on my blog:
http://rlstedman.com/market-your-book/
Writing Tips
(c) RL Stedman 2016. All Rights Reserved
HappyWriting!
Writing Tips
(c) RL Stedman 2016. All Rights Reserved
About Me
(c) RL Stedman 2016. All Rights Reserved
Writing Tips
www.RLStedman.com

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Market Your Book (Without Feeling Like a Salesman)

  • 1. Writing Tips Rachel Stedman MarketYourBook... (c) RL Stedman 2016. All Rights Reserved WithoutFeelingLikeaSalesman
  • 2. Most Important: Write the best novel/cookbook/poetry collection you can. Writing Tips (c) RL Stedman 2016. All Rights Reserved
  • 3. Know Your Goal - Income/Profit? - Sharing Information/ Entertain others? - Validation/Just to write? Writing Tips (c) RL Stedman 2016. All Rights Reserved
  • 4. Who's My Audience? Think of your two biggest fans: - Where do they hang out? - Who are their influencers? - How do they speak? - What do they want? Be Specific! Writing Tips (c) RL Stedman 2016. All Rights Reserved
  • 5. Make Them A Gift - Create something for your fans. - Make it AWESOME - Make it FREE - E.g. shortstory/backstory/coupon Writing Tips (c) RL Stedman 2016. All Rights Reserved
  • 6. Tell Them About It - Email/social media/other media. - Paid or unpaid traffic. - Optional: Exchange the gift for an email address. - ASK them to tell others. Writing Tips (c) RL Stedman 2016. All Rights Reserved
  • 7. 6 Steps to Marketing Your Book Writing Tips Who loves your work? Who's your biggest fan? (NOT your mum!) Eg a free story, a coupon, an extract. If in doubt, ASK. Don't be creepy! Blogs/ social media/radio/newspaper? Where do they hang out? What gift can you give them? Make it AWESOME and FREE See Step 2 - use adverts/blog post/FB Ask for their email address - and send them more cool stuff (don't spam!) Tell them about it! Create content they'd like Ask them to tell others (c) RL Stedman 2016. All Rights Reserved
  • 8. It's Not About You - Readers engage because they WANT to - Persevere: things happen slowly - Be a human: don't stalk, be respectful Writing Tips (c) RL Stedman 2016. All Rights Reserved
  • 9. Want More Information? http://rlstedman.com/market-your-book/ PLUS: a FREE downloadable pdf Writing Tips (c) RL Stedman 2016. All Rights Reserved
  • 10. Questions? Leave a comment on my blog: http://rlstedman.com/market-your-book/ Writing Tips (c) RL Stedman 2016. All Rights Reserved
  • 11. HappyWriting! Writing Tips (c) RL Stedman 2016. All Rights Reserved
  • 12. About Me (c) RL Stedman 2016. All Rights Reserved Writing Tips www.RLStedman.com