Market Touch Overview April6th
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This document describes MarketTouch, a market validation model that provides quick and efficient primary research to evaluate the business potential of new ventures. In 3-5 weeks, MarketTouch conducts online video interviews with carefully selected early adopters using proprietary analysis tools to accurately measure product vitality and determine if a large enough market exists to justify investment. MarketTouch is designed to provide VCs, startups, and companies considering new ventures with a clear strategic evaluation through a focused, objective, and proven methodology led by experts with extensive experience in new product development.
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The Problems with Market Problems
Are you overwhelmed with Research Data and lacking Actionable Information? Are you struggling with Feature Prioritization? Michael Smart, Founder and Managing Principal of Egress Solutions, had addressed the challenges of finding and validating market data in December 2017. Here's the slide deck for the webinar.
For more information on Market Problems, you may listen to webinar
http://info.egresssolutions.net/problems-with-market-problems-webinar?hsCtaTracking=faf76937-b0f0-4a20-93d4-51125d1259a1%7Cdf56289d-0c2a-42af-b303-74b389c2edce
OR
Visit our page to learn more:
http://info.egresssolutions.net/product-management-consultant-market-problems#webinars_and_videos
Marty Kaszubowski, Old Dominion University. Oops!... Another Startup Did It A...
Martin Kaszubowski currently serves as the Executive Director of the Institution for Innovation and Entrepreneurship at Old Dominion University. Marty has over 35 years of experience with a broad spectrum of public- and private-sector organizations promoting new venture formation, early-stage investment, technology commercialization, and innovation-led economic development. Marty has traveled with the CRDF Global STEP team since 2010, having made 12 separate trips to the former Soviet States: Ukraine, Armenia, Azerbaijan, and Georgia. In addition, he has spent significant time with CRDF mentoring entrepreneurs remotely, reviewing program applications, judging entrepreneurship competitions, and working with incubators, accelerators, and others interested in promoting innovation-based entrepreneurship in the region. Marty holds a Bachelor’s Degree in Aerospace Engineering from the University of Michigan, and a Master’s Degree in Technology Management from George Washington University.
Marketing Process Final
The document discusses various marketing strategies and concepts relevant for technology transfer officers seeking to commercialize new research results. It defines inbound marketing and outlines how it can help with market research, product positioning, and testing customer response. It also discusses templates for technological marketing studies, including specifications, data collection interviews, synthesis and recommendations. Finally, it mentions living labs in ICT as an environment for experimenting with real innovation using users in the complete value network.
6203 strategic marketing and innovation assessment strategy
This document outlines the assessment strategy for a strategic marketing and innovation course. It is comprised of three parts: a market opportunity assessment worth 30%, an elevator pitch presentation worth 20%, and a commercialization marketing plan worth 50%. The market opportunity assessment requires students to analyze a business opportunity and write a report on it. The elevator pitch requires students to present their opportunity in a 10 minute presentation. The commercialization marketing plan is a group project that develops a full marketing strategy for bringing an innovation to market.
Finding and Securing Funding for your Startup: An Overview
This document provides an overview of funding opportunities for startups from angels, VCs, and Lattice Ventures. Lattice Ventures invests in network effect tech companies in horizontal tech, labor, wealth creation/retention, and marketplaces. The document discusses why and when to raise capital, how much to raise, and where to find funding from networks, grants, universities, angels, and VCs. It outlines the funding process from preparing a pitch deck through due diligence, term sheets, negotiations, and closing deals. A Q&A session and resources on perfecting pitches are also advertised.
Decision making process of venture capitalists (v cs)
Venture capitalists use a multi-step decision process to evaluate potential investments. They screen hundreds of opportunities to select a few to evaluate more thoroughly. Key factors in selection include the founding team, business model, product, industry, and market potential. Venture capitalists analyze market size, growth, competition, profitability, and target consumers to assess opportunities. They build decision trees to quantify risks and probabilities at different stages from early to mass market. This helps visualize outcomes and estimate chances of success, failure, or achieving different levels in the market.
Similar to Market Touch Overview April6th (20)
“A Recipe for Success: Today’s Integrated Marketing Strategy.”
“A Recipe for Success: Today’s Integrated Marketing Strategy.”
A Recipe for Success: Today’s Integrated Marketing Strategy.
A Recipe for Success: Today’s Integrated Marketing Strategy.
Competitive Intelligence 2.0 – Incisive Intelligence, Collaborative Innovatio...
Competitive Intelligence 2.0 – Incisive Intelligence, Collaborative Innovatio...
Speeding Towards Commercialization Gra 121808 Final
Speeding Towards Commercialization Gra 121808 Final
Marty Kaszubowski, Old Dominion University. Oops!... Another Startup Did It A...
Marty Kaszubowski, Old Dominion University. Oops!... Another Startup Did It A...
6203 strategic marketing and innovation assessment strategy
6203 strategic marketing and innovation assessment strategy
Finding and Securing Funding for your Startup: An Overview
Finding and Securing Funding for your Startup: An Overview
Decision making process of venture capitalists (v cs)
Decision making process of venture capitalists (v cs)
Market Touch Overview April6th
- 2. New Venture Success Factors Tech Biz Market
- 3. The Need: Key reason for a venture failure is a market that is too small or non-existent VCs evaluate ventures primarily based on: judgment secondary data
- 4. What is MarketTouch? Market validation model (primary research) Based on proven and highly-specialized model for Fortune 500s (e.g. AT&T, American Express, Charles Schwab) Quick and efficient (3-5 weeks) Objective and highly professional
- 5. What can I expect from MarketTouch? Clear strategic evaluation of a venture’s business potential Experts turning into influential advocates, business leads and advisors What is the MarketTouch Process? Carefully selected sample of early adopters Online video interviews Proprietary analysis tools Accurate measure of product vitality (e.g. Intensity Index) Determine whether a large enough market to justify investment
- 6. Why is MarketTouch more accurate than the typical VC approach? Expertise: Hundreds of new product projects Fortune 500s (e.g. AT&T, American Express, Charles Schwab) VC-backed start-ups Objectivity & Focus: Direct against target (VS. personal circle and/or secondary data) Highly selective sample (VS. handful of semi-qualified respondents) Focused, in-depth & proven methodology (VS. random methodology)
- 7. Who is MarketTouch designed for? VCs Go/No Go Strategically involved in portfolio company that’s about to shift direction Early stage start-ups Later stage companies considering new ventures
- 8. Who is behind MarketTouch? Merav Greidinger Product validation & optimization focus for over 15 years Fortune 500s and VC-backed start-ups Industrial engineering and M.Sc in Integrated Marketing Communications Chet Kane Kane, Bortree & Associates – leading NY-based New Product Consulting firm Fortune 500s globally for over 25 years Major clients – AT&T, American Express, Charles Schwab, American Home Products etc. Success stories – Schwab Access, Western Union Money Transfer, Schwab Online Mortgages, Stuffed Crust Pizza (Pizza Hut), J& J Child Development Toys, Secured Master Card etc.
- 9. A small investment that leads to big dividends….