The document outlines a company's current market state and strategies to increase their market share potential. Currently, their market share is low at 1.1% due to many customers not being aware of the product, not attracted to it, finding the price unacceptable, and issues with availability and service. To improve this, the company plans marketing promotion strategies as well as strategies to improve their product, price, place, and service to increase awareness, attractiveness, affordability, availability, and service quality to reach a market share of 5.8%.

1. Market Development Drivers
Current State
1.1%
Not aware of product 50%
Not attracted to product 30%
Price not acceptable 80%
Not availavle or not easy to buy 80%
Bad service 20%
Promotion
Strategy
Service StrategyProduct Strategy Price Strategy Place Strategy
Market
Share
50%
70%
20%
20%
80%

2. 5.8%
Not aware of product 50%
Not attracted to product 30%
Price not acceptable 80%
Not availavle or not easy to buy 80%
Bad service 20%
Promotion
Strategy
Service StrategyProduct Strategy Price Strategy Place Strategy
Market
Share
80%
80%
25%
40%
90%
Market Development Drivers
Share Potential