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Apt media planning is an opportunity for a corporate house to gain public attention and create buzz in the market. Therefore, to hone up media briefing skills of your employees here we have come up with a complete set of pre designed good PPT example. Public relation managers or marketing experts can download this PPT sample to emphasize significant features of media planning and briefing. Highlight of our PowerPoint show is that to meticulously address each aspect we have incorporated PowerPoint templates like communication strategy, audience research, media objectives, target audience, media budget etc. In short, with this complete presentation deck you can share insights of briefing to prepare your employees for the big occasion. Apparently giving prior guidance with engaging colorful visuals ensures smooth briefing show so as to maintain firm relation with media agencies. https://bit.ly/3uMVKsc
2. 2
AGENDA
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3. 3
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01
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02
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03
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04
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OUR MISSION
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4. 4
JOE SMITH
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MARY SMITH
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CAROL SMITH
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OUR TEAM
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5. 5
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JOHN SMITH
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CAROL SMITH
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ANITA SMITH
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MARY SMITH
ABOUT US
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6. 6
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01
ABOUT THE PRODUCT
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7. 7
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01
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COMMUNICATION STRATEGY
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8. 8
AUDIENCE RESEARCH
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9. 9
KEY TIMELINES AND DEADLINE
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APR MAY JUN
JAN FE
B
MAR
JUL AUG SEP
OCT DEC
NOV
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10. 10
MEDIA OBJECTIVES
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OUR OBJECTIVES
01
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Values
02
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Communication
03
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Satisfaction
04
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Product
05
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Engage
11. 11
MEDIA OBJECTIVES
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Step 01
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Step 02
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Step 03
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12. 12
TARGET AUDIENCE
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TARGET AUDIENCE
13. 13
SPENDING DIRECTION CONSIDERATIONS
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33%
48%
58%
68%
45%
47%
39%
30%
22%
3%
5%
22%
0% 20% 40% 60% 80% 100%
Broadcast/C
able OTT TV
Advanced
TV
Mobile video
Digital video
Increase Maintain Decrease
68%
58%
48%
33%
Net optimism
(increase Minus
Decrease)
14. 14
COMMUNICATION GOALS
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01 02 03 04 05 06
15. 15
COMMUNICATION GOALS
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SPREAD
THE WORD
INSPIRE ENGAGE C0NNECT NURTURE
16. 22
CREATIVE DIRECTION CONSIDERATIONS
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OPTION A
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EA
VE
CR
TI
17. 17
MARKETING STRATEGY
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18. 18
MARKETING STRATEGY
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01
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04
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05
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19. 19
MEDIA BUDGET
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3%
7%
11%
14%
18%
21%
26%
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20. 20
MEDIA KPI DEVELOPMENT
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Buyerās Journey KPIs
Sales and Marketing Process
Visitors
Leads
Marketing Qualified Leads
Sales Qualified Leads
Awareness
Consideration
Decision
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21. 21
MEDIA MIX OPTIMIZATION
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25
Out Door
TV
Mobile
Mail
Search
Print
social
Display
Radio
video
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22. 22
OPTIMIZING MEDIA BUDGET
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Media Spend Sales
Traffic
Online
Offline
23. 23
GEOGRAPHICAL SEGMENTATION
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385
MILLIONS
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383
MILLIONS
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58
MILLIONS
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Men
40%
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Women
80%
24. 24
TARGET GROUP SEGMENTATION
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Primary &
Secondary
Target
Group
Primary Target Group
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Secondary Target Group
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Primary Target Group
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Secondary Target Group
25. 25
SALES CYCLE AND SEASONAL INSIGHT
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$
PURCHASE
CLOSE
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26. 26
SALES CYCLE AND SEASONAL INSIGHT
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2015
2016
2017
2018
2019
2020
27. 27
CORE STRATEGIC AUDIENCE
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During Visit
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Pre Visit
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Post visit
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Purchase
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Post Purchase
28. 28
CORE STRATEGIC AUDIENCE
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Target
Marketing
04 01
03 02
Option One
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Option Five
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29. 29
CORE STRATEGIC AUDIENCE
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30%
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30%
17%
16%
12%
10% 8%
7%
30. 30
SETTING CAMPAIGN METRICS
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31. 31
CAMPAIGN PERFORMANCE
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50
60
70
80
30
25
20
15
20 15 10 5
0%
10%
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50%
60%
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90%
100%
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Brand
Leads
Sales
Loyalty
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32. 32
AGENCY PERFORMANCE
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Industry
Snapshot
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40%
20%
TRA Score
! 48%
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! 75%
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Brand Safety
55% 85%
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AD Fraud
Viewability
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30% 40%
33. 33
Website Visitors
High- Value Actions Video Views
Purchases Installs Sign-ups
TRAFFIC
ENAGAGEMENT
CONVERSION
MEDIA KPIs PERFORMANCE EVALUATION
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34. 34
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AGENCY PERFORMANCE
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35. 35
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TARGET WITH ARROW
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36. 36
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COMPARE INFOGRAPHIC
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37. 37
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1
2
3
4
5
6
7
8
9
10
11
12
2007 2009
2008 2010 2011 2012 2013 2014 2015 2016 2017 2018
FINANCIALS
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38. 38
Anita
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BUSINESS QUOTES
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39. 39
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30%
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60%
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45%
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90%
SEGEMENTATION
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40. 40
90%
45%
25%
75%
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NEW MARKET LOCATION
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41. 41
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2014 2015 2016 2017 2018 2019
TIMELINE
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42. 42
01 02
03
04
05
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COMPUTER SCREEN WITH STICKY NOTES
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HERALD PRESS
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This slide is 100% editable. Adapt it to your
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editable. This slide is 100% editable. Adapt
it to your needs and capture your
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editable. Adapt it to your needs and capture
your audience's attention. This slide is
100% editable. This slide is 100% editable.
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your audience's attention. This slide is
100% editable. This slide is 100% editable.
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This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention. This slide is
100% editable. Adapt it to your needs
and capture your audience's attention.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable. Adapt it to your
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attention. This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention. This slide is 100%
editable. This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention. This slide is 100%
editable. Adapt it to your needs and capture
your audience's attention. This slide is
100% editable. This slide is 100% editable.
Adapt it to your needs and capture your
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editable. Adapt it to your needs and capture
your audience's attention. This slide is
100% editable. This slide is 100% editable.
Adapt it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. This slide is 100%
editable. Adapt it to your needs and capture your
audience's attention. This slide is 100% editable.
Adapt it to your needs and capture your
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This slide is 100% editable. Adapt it to your
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NEWSPAPER LAYOUTS
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44. 44
Option - A
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Option - C
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Option - B
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TARGET BOARD WITH THREE DART
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45. 45
Text Here
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Text Here
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Text Here
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Text Here
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BUSINESS CIRCLE WITH ICON
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46. 46
TEXT 02
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TEXT 01
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TEXT 03
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VENN DIAGRAM FOR GLOBE BUSINSS
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47. 47
Text Here
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Text Here
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Text Here
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01 02
03
DATA PROCESS FLOW FOR MARKETING
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48. 48
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YOUR TEXT HERE
01
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PUT TEXT HERE
02
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YOUR TEXT HERE
03
THREE LEVEL OF BUSINESS ORGANIZATION MANAGEMENT
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49. 49
Jass Smith
Mary Smith Anita Smith
John Smith
THREE STAGED ORGANIZATIONAL CHAT WITH DESIGNATION
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50. 50
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BUSINESS INFOGRAPHIC
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51. 51
OPTION C
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OPTION A
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OPTION E
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OPTION B
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OPTION D
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ALTERNATIVES EVALUATION
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52. 52
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Put Text Here
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Put Text Here
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BAR GRAPH
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53. 53
06
05
04
03
02
01
Text Here
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FUNNEL
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54. 54
THANK YOU
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THANK YOU
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