Market segmentation involves dividing a market into subgroups of consumers with similar needs, characteristics, or behaviors. It includes segmenting by geography, demographics, psychographics, and behaviors. Some key types of segmentation are geographic, which divides based on location; demographic, which divides based on attributes like age, income, gender; psychographic, which divides based on attitudes and lifestyles; and behavioral, which divides based on purchasing behaviors and decision making processes. Once segmented, companies can target specific groups and position their products to appeal most to the desired segments.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Segmentation, Targeting, positioning, differentiation, bases of segmentation, advantages of segmentation, types of targeting, Steps in Segmentation, Targeting, and Positioning
1. A Informative Slides On HERB + DRUG Interaction VANDANA JANGHEL Assistant Professor (M. Pharma, Pharmacognosy) (Siddhi Vinayaka Institute of Technology & Sciences, Bilaspur, C.G.) What comes from Nature + What we change in nature + What we don’t want
2. 1. What are Herb-drug interactions? 2. How herbs interact with other co administered drug ? 3. Whether they are diagnoised? 4. Are they neglected? 5. Any reports available ? 6. What is the significance of the study ? 7. Need for the study We will discuss on following points HERB + DRUG Interaction
3. Herb drugs + Allopathic drug = Some Reactions HERB + DRUG Interaction 1. When herbal medicinal products and western drugs administered together may interact each other in body leading to kinetic and dynamic alterations. 2. Herbs are often administered in combination with therapeutic drugs, raising the potential of herb-drug interactions. 3. Herbs or Herbal drugs often taken with the Allopathic drugs with belief that it will have some Beneficial effect. 4. Most of the herbal drugs are taken because of- Availability, Economic consideration and its safety
4. PharmacodynamicPharmacokinetics Herb may causes Additive Synergistic Antagonistic Unidentified Response activity in relation to conventional drug Change the Absorption Distribution Metabolism Protein binding Excretion of the drug thus changing blood level of drug HERB + DRUG Interaction
5. Diagnosis Evidence of Interaction Preclinical Trials Clinical Trials Case studies from pharmacovigilance 1 2 3
6. 1. Drug interaction is the 4th to 6th cause of death in the world. 2. About 70-80 herbs may increase the risk of bleeding. 3. Aristolochic acid from Kidamari (Aristolochia Bracteolata) is toxic. 4. Ephedra (Somlata) caused more than 54 deaths and 1600 cases of adverse reaction. Facts about Herbal Drug Interactions
7. 1. Clinician lack of adequate knowledge about Drug-herb Interaction 2. No quality control and assurance for the purity and safety. 3. No advance research in this field. 4. Blind believe or over believe in Ayurverdic medicine 5. Avoidance of patient history about drug sensitivity 6. Adulteration in herbal drug Reason for Herb-Drug Interaction Less Knowledge No Quality Control No Documentation Mythological Believe Herbal-Drug Interaction
8. PHARMACOKINETIC INTERACTION Parameter Increases Decreases Absorption Ginger Fibers Green tea Mucilage containing herb Black pepper Mucilage containing herb Metabolism Guggul Grape juice Elimination Laxative (Aloe) Liquorices Diuretics herbs
9. ALOE VERA Interferes with drug absorption through Laxative action (Aloe latex) Decrease transit time Decrease Intestinal Fluids GINGKO BILOBA Decrease effectiveness of Alprazolam by decreasing its absorption. Ginkgo decreases absorption of Alprazolam rather than inducing hepatic metabolism of alprazolam. GINGER Enhance the absorption of sulfaguanidine and decreases blood sugar PHARMACOKINETIC INTERACTION Herbal drugs which shows Interaction related to Absorption
1
This presentation gives a clear definition of what is segmentation. Various examples have been taken to provide a better understanding of Segmentation with particular reference to financial services and products.
A marketing segment is a meaningful buyer group having similar wants. Market segment is the portion of the market defined on the basis of the shared characteristics of people it covers. It the process of grouping buyers into different categories having common desires or needs. It is the strategy that subdivides the target market into sub-groups of consumers with definable, distinct and homogeneous characteristics with a view to develop marketing programmes for each sub-group in order to enhance satisfaction to consumers and profit to the marketer.
Segmentation, Targeting, positioning, differentiation, bases of segmentation, advantages of segmentation, types of targeting, Steps in Segmentation, Targeting, and Positioning
1. A Informative Slides On HERB + DRUG Interaction VANDANA JANGHEL Assistant Professor (M. Pharma, Pharmacognosy) (Siddhi Vinayaka Institute of Technology & Sciences, Bilaspur, C.G.) What comes from Nature + What we change in nature + What we don’t want
2. 1. What are Herb-drug interactions? 2. How herbs interact with other co administered drug ? 3. Whether they are diagnoised? 4. Are they neglected? 5. Any reports available ? 6. What is the significance of the study ? 7. Need for the study We will discuss on following points HERB + DRUG Interaction
3. Herb drugs + Allopathic drug = Some Reactions HERB + DRUG Interaction 1. When herbal medicinal products and western drugs administered together may interact each other in body leading to kinetic and dynamic alterations. 2. Herbs are often administered in combination with therapeutic drugs, raising the potential of herb-drug interactions. 3. Herbs or Herbal drugs often taken with the Allopathic drugs with belief that it will have some Beneficial effect. 4. Most of the herbal drugs are taken because of- Availability, Economic consideration and its safety
4. PharmacodynamicPharmacokinetics Herb may causes Additive Synergistic Antagonistic Unidentified Response activity in relation to conventional drug Change the Absorption Distribution Metabolism Protein binding Excretion of the drug thus changing blood level of drug HERB + DRUG Interaction
5. Diagnosis Evidence of Interaction Preclinical Trials Clinical Trials Case studies from pharmacovigilance 1 2 3
6. 1. Drug interaction is the 4th to 6th cause of death in the world. 2. About 70-80 herbs may increase the risk of bleeding. 3. Aristolochic acid from Kidamari (Aristolochia Bracteolata) is toxic. 4. Ephedra (Somlata) caused more than 54 deaths and 1600 cases of adverse reaction. Facts about Herbal Drug Interactions
7. 1. Clinician lack of adequate knowledge about Drug-herb Interaction 2. No quality control and assurance for the purity and safety. 3. No advance research in this field. 4. Blind believe or over believe in Ayurverdic medicine 5. Avoidance of patient history about drug sensitivity 6. Adulteration in herbal drug Reason for Herb-Drug Interaction Less Knowledge No Quality Control No Documentation Mythological Believe Herbal-Drug Interaction
8. PHARMACOKINETIC INTERACTION Parameter Increases Decreases Absorption Ginger Fibers Green tea Mucilage containing herb Black pepper Mucilage containing herb Metabolism Guggul Grape juice Elimination Laxative (Aloe) Liquorices Diuretics herbs
9. ALOE VERA Interferes with drug absorption through Laxative action (Aloe latex) Decrease transit time Decrease Intestinal Fluids GINGKO BILOBA Decrease effectiveness of Alprazolam by decreasing its absorption. Ginkgo decreases absorption of Alprazolam rather than inducing hepatic metabolism of alprazolam. GINGER Enhance the absorption of sulfaguanidine and decreases blood sugar PHARMACOKINETIC INTERACTION Herbal drugs which shows Interaction related to Absorption
1
This presentation gives a clear definition of what is segmentation. Various examples have been taken to provide a better understanding of Segmentation with particular reference to financial services and products.
A marketing segment is a meaningful buyer group having similar wants. Market segment is the portion of the market defined on the basis of the shared characteristics of people it covers. It the process of grouping buyers into different categories having common desires or needs. It is the strategy that subdivides the target market into sub-groups of consumers with definable, distinct and homogeneous characteristics with a view to develop marketing programmes for each sub-group in order to enhance satisfaction to consumers and profit to the marketer.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
market segmentation and selection.pptx
1. Market segmentation
and selection
• Market segmentation is a marketing
term that refers to aggregating
prospective buyers into groups or
segments with common needs and who
respond similarly to a marketing action.
Market segmentation enables
companies to target different categories
of consumers who perceive the full
value of certain products and services
differently from one another.
2. Market segmentation
• Market segmentation has several
steps you need to follow: Find your
customers according to what they
need and want. Analyse their usage
pattern, likes and dislikes, lifestyle,
and demographic. Note the growth
potential of your market as well as
your competition and the potential
risk they may represent to your
company.
3. Types of market
segmentation
• Types of market segmentation
• Geographic segmentation Geographic segmentation consists of
creating different groups of customers based on geographic
boundaries. The needs and interests of potential customers vary
according to their geographic location, climate and region, and
understanding this allows you to determine where to sell and
advertise a brand, as well as where to expand a business.
• Demographic segmentationDemographic segmentation consists
of dividing the market through different variables such as age,
gender, nationality, education level, family size, occupation,
income, etc. This is one of the most widely used forms of market
segmentation, since it is based on knowing how customers use
your products and services and how much they are willing to pay
for them.
• Psychographic segmentationPsychographic segmentation
consists of grouping the target audience based on their behavior,
lifestyle, attitudes and interests. To understand the target
audience, market research methods such as focus groups,
surveys, interviews and case studies can be successful in
compiling this type of conclusion.
• Behavioral segmentationBehavioral segmentation focuses on
specific reactions, i.e. the consumer behaviors, patterns and the
way customers go through their decision-making and purchasing
processes.The attitudes the public has towards your brand, the
way they use it and their awareness are examples of behavioral
segmentation.
4. Selection
• Offs among the multiple decision
criteria. The segment selection
procedure is a system of method-
ologies that identifies and selects
market segments and prod- uct
portfolios such that customer
preferences, organizational.
5. Service Market
segmentation
• Market segmentation is the process
of aggregating customers with similar
wants, needs, preferences, or buying
behaviour. Services Markets
Segmentation. Market segmentation
is the process of aggregating
customers with similar wants, needs,
preferences, or buying behaviour.
6. Targeting and
positioning
• Targeting
• Targeting is a follow on process from segmentation, and is
the process of actually determining the select markets and
planning the advertising media used to make the segment
appealing.[7] Targeting is a changing environment. Traditional
targeting practices of advertising through print and other
media sources, has made way for a social media presence,
leading a much more ‘web-connected’ focus.[8] Behavioural
targeting is a product of this change, and focuses on the
optimization of online advertising and data collection to send
a message to potential segments. This process is based
around the collection of ‘cookies’, small pieces of information
collected by a consumer’s browser and sold to businesses to
identify potential segments to appeal to.[7] For example,
someone consistently accessing photography based
searches is likely to have advertisements for camera sales
appear, due to the cookie information they deliver showing an
interest in this area.[9] Whilst targeting a market, there are
three different market coverage choices to consider –
undifferentiated, differentiated and niche marketing.[9]
7. Positioning
• Positioning is the final stage in the ‘STP’ process and focuses
on how the customer ultimately views your product or service
in comparison to your competitors and is important in gaining
a competitive advantage in the market.[9] Therefore,
customer perceptions have a huge impact on the brands
positioning in the market. There are three types of positioning
that are key in positioning the brand to a competitive
advantage; these are functional positioning, symbolic
positioning, and experiential positioning.[9] Functional
Positioning is focused on the aspects of the products or
services that can fulfill consumers’ needs or desires.
Symbolic Positioning is based on the characteristics of the
brand that fulfill customers’ self-esteem. Experiential
positioning is based around the characteristics of the brands
that stimulate the sensory or emotional connection with the
customers. A combination of the three is key to positioning
the brand at a competitive advantage to its immediate
competition.[6] Overall, positioning should provide better
value than competitors and communicate this differentiation
in an effective way to the consumer.[10]