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Alex Thorpe
Market research report
In th following survay, I compiled a collection of ten questions in which to help me determin my
target audience for my music magasine, I sent the survey to ten different people
It’simportantto knowthe age of my demographic sothatI know what sort of language touse
(e.g.if the demographicismainlyyounger,swearingmyneedtobe censoredetc) differentage
groupsalsousuallyhave differentmusicpreferences.
It’simportantto knowthe genderof my demographicsothatI know whatsort of themestogo
with,forexample,if there are more femalereaders,Imightchoose touse articlesaboutmore girl
orientedbandsandthe thingstheydothat appeal togirlswhere asif there where more male
readers,Imightchoose to talkmore about male orientedbandsandtheircarsetc)
Alex Thorpe
It’simportantto knowif my audience isemployedor not because itletsme getan ideaof their
social class,or howmuch I shouldcharge formy magazinesforexample.If myaudience ismiddle
class,thentheirtastesmaybe differentthanthe tastesof the workingclass.
It’simportantto knowthe employmentstatusof myaudience because italsohelpsme determine
theirclassand likelinesstowantto buya music magazine.
Alex Thorpe
It’simportantto knowif my audience readmusicmagazinesornotbecause those thatdomay
alreadyhave a specifictaste whereasthosethatdon’tmaybe opento interpretationonthe types
of musicmagazinestheymaytake up reading.
It’simportantto knowwhymy audience don’treadmusicmagazinesbecause if theydon’t,itmay
be harder to getthemto readmy magazine,If Iknow why theydon’treadthem, I couldfinda way
aroundit.
Alex Thorpe
It’simportantto knowwhatkindof musicmyaudience listenstoobecause if Imake mymagazine
aboutelectronicmusicanditturns out thateverybodylikesrockinstead,notmanypeople will be
interestedinreadingitandmay reada differentmagazineinstead.
It’simportantto knowwhatmagazinesmyaudience know aboutbecause Icantake inspiration
fromthemand see howI couldmake my magazine more interestingtoread.
Alex Thorpe
It’simportantto knowwhatmusicmy audience listentoso I can get an ideawhoI can feature in
my magazine inorderto make myreadersmore inclinedtobuymymagazine.
Alex Thorpe

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Market research

  • 1. Alex Thorpe Market research report In th following survay, I compiled a collection of ten questions in which to help me determin my target audience for my music magasine, I sent the survey to ten different people It’simportantto knowthe age of my demographic sothatI know what sort of language touse (e.g.if the demographicismainlyyounger,swearingmyneedtobe censoredetc) differentage groupsalsousuallyhave differentmusicpreferences. It’simportantto knowthe genderof my demographicsothatI know whatsort of themestogo with,forexample,if there are more femalereaders,Imightchoose touse articlesaboutmore girl orientedbandsandthe thingstheydothat appeal togirlswhere asif there where more male readers,Imightchoose to talkmore about male orientedbandsandtheircarsetc)
  • 2. Alex Thorpe It’simportantto knowif my audience isemployedor not because itletsme getan ideaof their social class,or howmuch I shouldcharge formy magazinesforexample.If myaudience ismiddle class,thentheirtastesmaybe differentthanthe tastesof the workingclass. It’simportantto knowthe employmentstatusof myaudience because italsohelpsme determine theirclassand likelinesstowantto buya music magazine.
  • 3. Alex Thorpe It’simportantto knowif my audience readmusicmagazinesornotbecause those thatdomay alreadyhave a specifictaste whereasthosethatdon’tmaybe opento interpretationonthe types of musicmagazinestheymaytake up reading. It’simportantto knowwhymy audience don’treadmusicmagazinesbecause if theydon’t,itmay be harder to getthemto readmy magazine,If Iknow why theydon’treadthem, I couldfinda way aroundit.
  • 4. Alex Thorpe It’simportantto knowwhatkindof musicmyaudience listenstoobecause if Imake mymagazine aboutelectronicmusicanditturns out thateverybodylikesrockinstead,notmanypeople will be interestedinreadingitandmay reada differentmagazineinstead. It’simportantto knowwhatmagazinesmyaudience know aboutbecause Icantake inspiration fromthemand see howI couldmake my magazine more interestingtoread.
  • 5. Alex Thorpe It’simportantto knowwhatmusicmy audience listentoso I can get an ideawhoI can feature in my magazine inorderto make myreadersmore inclinedtobuymymagazine.