This document provides an overview and definitions for key concepts in strategic planning and marketing for home organizations. It discusses defining strategic planning, shared values, creative conflict, and communication styles. The document outlines learning objectives around planning for marketing, management tools, publication audits, and style guides. It includes activities to identify communication styles, potential over-choice from too many publications, and hosting a publication audit. The goal is to help identify next steps for home marketing programs through consistent branding and visual identity.

1. Welcome to Become Market Ready Mary Evangeliste Not a morning person, but Owner of Fearless Future marye@fearless-future.com Amy Ward Not a morning person, but A great Cataloger and library Marketer award@gettysburg.edu

3. Meeting management tools that facilitate the process

4. Main ideas behind conducting a publication audit

5. Style sheets and other visual consistency toolsFinally, you will identify what the next steps are in your home marketing program.

7. Vision

10. Maximizing this potential for positive change

12. Activity 1 Take a Moment to Answer 1. A) Do you find the majority of your colleagues impetuous (loves the shiny, sexy stuff) or B) are they steadfast in their planning? 2. A) Are the staff in your library generally supportive of your library’s endeavors or B) in competition with one another? 3. Are people civil in your organization when they disagree? Yes or No. 4. Do you feel that the majority of your library share common values? Yes or No. Hey, let’s take a 10 minute break.

14. Rotate facilitator

15. Enforce ground rules

16. Stop cross talking and stick to agenda and times

18. Respect: accept the validity of another point of view, even if you disagree.

19. Suspend judgement: consider the possibility that others may be right or have an approach that you had not considered.

20. Speak up: share your views fully and honestly with everyone.

22. Contributes to planning-SWOT etc.

24. Activity 2 Aggressive Communication

25. Activity 2 Assertive Communication

26. Activity 2 Commercial 1

27. Activity 2 Commercial 2

28. Activity 2 Commercial 3

29. Activity 2 - Communication Styles by Christopher L. Heffner, M.S.

30. What happens if we market everything?

31. Potential to create Over-Choice A term describing a problem facing consumers in post-industrial society: too many choices. First coined by futurist Alvin Toffler (b. 1928).

32. Host a Publication Audit

34. Are there different colors, fonts, and designs used in the publications?

35. Are there too many publications going out? Could some of these publications be combined?

38. In Action

40. Provide note cards so that staff can write down honest anonymous comments and feedback

42. Snacks and beverages

43. Music

45. Can you list them?

48. Contains elements such as color, font, and/or shapes used to convey your organization and its message.

49. Establishes consistent use of word mark and logo

51. Sample Style Sheets

52. In Use

53. Starting a Style Guide The color wheel is an invention credited to Sir Isaac Newton (1706).

54. Starting a Style Guide Phenix American Times New Roman ITC Avant Garde Gothic Medium

55. Starting a Style Guide ITC Officina® Sans Bold & Book ITC Avant Garde Gothic Bold Rockwell Condensed

56. Activity 1 Results 1. A) Do you find the majority of your colleagues impetuous (loves the shiny, sexy stuff) or B) are they steadfast in their planning? 2. A) Are the staff in your library generally supportive of your library’s endeavors or B) in competition with one another? 3. Are people civil in your organization when they disagree? Yes or No. 4. Do you feel that the majority of your library share common values? Yes or No.

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