Market levels presentation group 5
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This document summarizes and compares three fashion brands - Missguided, Supreme, and Rick Owens - across different market levels. Missguided targets a mass market with colorful, affordable styles. Supreme is a mid-market brand known for collaborations and limited drops. Rick Owens caters to high-end consumers with minimalist, experimental designs using premium materials. Key differences are in store environments, price points, target demographics, and sales channels.
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primark ppt
Primark is a fast fashion retailer known for its affordable trendy apparel and accessories. It has expanded successfully since opening its first store in 1969, now operating in several countries. Strengths include a good supply chain and social media marketing. Weaknesses include cluttered stores and lower perceived quality. Opportunities exist in improving the online and in-store shopping experience. Threats include competition from similar retailers. A SWOT analysis is provided.
IKEA Case Study by BJ Srinivas
IKEA was founded in 1943 by Ingvar Kamprad in Sweden. It emerged as a leader in the home furniture industry by offering leading-edge design and functional home furnishings at extremely low prices. IKEA cuts costs by avoiding transportation and assembly costs, locating stores far from cities, and negotiating best value prices from suppliers. It reaches consumers through social media campaigns and provides services like delivery and optional assembly (for a fee) to improve customer satisfaction. While IKEA has experienced strong growth, its growth rate has slowed in recent years as it expands into new markets. Pros of its strategy include cheap prices and easy self-assembly, while cons include the lack of free shipping and difficulty finding specific items in large stores.
Lifestyle retail store
Lifestyle is a retail chain in India that began operations in 1998 and now has 41 stores across major cities. It sells various brands of watches, perfumes, sunglasses, kids wear, handbags, and garments. The company uses various marketing strategies like corporate collaborations, print and online promotions, and innovative store launches. It targets different customer segments with brands like United Colors of Benetton and Sisley. Promotional tools include sponsorships, exhibitions, and social media platforms. Levi's positioning focuses on concepts like comfort, fit, style, quality, and being classic yet modern. A SWOT analysis finds strengths in variety and location, weaknesses in customer service and advertising, opportunities in expansion and alliances, and threats
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Victoria's Secret Product Development
This document compares Victoria's Secret and a hypothetical brand called XY. It outlines their product lines, prices, locations, promotions, target demographics, strengths, weaknesses, opportunities, and threats. Victoria's Secret targets women with lingerie, swimwear, and beauty products priced $3-$90 sold at their 1,200 stores and website. XY would target men with underwear, swim shorts, colognes and hair products priced $10-$90 and sold through similar channels to a comparable demographic of 18-40 year old males. Both brands rely on television, magazine and billboard advertising to promote their fashion and lifestyle image.
Victoria's Secret Product Development
This document proposes launching a new "Diamond Line" accessory brand under Victoria's Secret. It provides market size data, projected sales and profit figures for handbags, clutches and watches. It outlines the brand name, slogan, logo and target demographics of affluent younger women. Test marketing ideas are proposed, including having models prototype products and launching a fashion show and advertising campaign to promote the new line's elegance and affordability. Customer feedback would be gathered through post-purchase surveys.
Topshop
Topshop has a main brand called "Unique" and several sub-brands divided by product type like "Sno" for skiwear and "Freedom" for jewelry. Pricing ranges from £15-30 for basics to £60+ for high-end items. Displays and mannequins are used to set different feels for each sub-brand. The store aims to be experiential for customers aged 18-35 who care about fashion and image. Topshop targets "Achievers & Experiencers" seeking affordability or premium styles for self-expression.
Cultures in
This document provides a business plan summary for Culture's Inn, a startup that offers handmade bags. The summary includes:
1. Culture's Inn aims to be the best outlet for handmade products in Lahore and Pakistan by satisfying customers' desires to look different and offering handmade bags at an affordable price.
2. The target market is young girls aged 14-24 who want customizable and unique products. Market trends show demand for customization and changing tastes.
3. The business will start in Lahore and focus on college/university students and working women. Pricing, promotion, and offerings will be tailored based on location, demographics, and customer behaviors.
4. Competition,
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primark ppt
Primark is a fast fashion retailer known for its affordable trendy apparel and accessories. It has expanded successfully since opening its first store in 1969, now operating in several countries. Strengths include a good supply chain and social media marketing. Weaknesses include cluttered stores and lower perceived quality. Opportunities exist in improving the online and in-store shopping experience. Threats include competition from similar retailers. A SWOT analysis is provided.
IKEA Case Study by BJ Srinivas
IKEA was founded in 1943 by Ingvar Kamprad in Sweden. It emerged as a leader in the home furniture industry by offering leading-edge design and functional home furnishings at extremely low prices. IKEA cuts costs by avoiding transportation and assembly costs, locating stores far from cities, and negotiating best value prices from suppliers. It reaches consumers through social media campaigns and provides services like delivery and optional assembly (for a fee) to improve customer satisfaction. While IKEA has experienced strong growth, its growth rate has slowed in recent years as it expands into new markets. Pros of its strategy include cheap prices and easy self-assembly, while cons include the lack of free shipping and difficulty finding specific items in large stores.
Lifestyle retail store
Lifestyle is a retail chain in India that began operations in 1998 and now has 41 stores across major cities. It sells various brands of watches, perfumes, sunglasses, kids wear, handbags, and garments. The company uses various marketing strategies like corporate collaborations, print and online promotions, and innovative store launches. It targets different customer segments with brands like United Colors of Benetton and Sisley. Promotional tools include sponsorships, exhibitions, and social media platforms. Levi's positioning focuses on concepts like comfort, fit, style, quality, and being classic yet modern. A SWOT analysis finds strengths in variety and location, weaknesses in customer service and advertising, opportunities in expansion and alliances, and threats
RPG Design & Build
Designing and building displays, fixtures and retails environments for 25 years. Simply the best. Please call us regarding your next retail program (212-246-3780)(www.rpgrpg57.com)
Victoria's Secret Product Development
This document compares Victoria's Secret and a hypothetical brand called XY. It outlines their product lines, prices, locations, promotions, target demographics, strengths, weaknesses, opportunities, and threats. Victoria's Secret targets women with lingerie, swimwear, and beauty products priced $3-$90 sold at their 1,200 stores and website. XY would target men with underwear, swim shorts, colognes and hair products priced $10-$90 and sold through similar channels to a comparable demographic of 18-40 year old males. Both brands rely on television, magazine and billboard advertising to promote their fashion and lifestyle image.
Victoria's Secret Product Development
This document proposes launching a new "Diamond Line" accessory brand under Victoria's Secret. It provides market size data, projected sales and profit figures for handbags, clutches and watches. It outlines the brand name, slogan, logo and target demographics of affluent younger women. Test marketing ideas are proposed, including having models prototype products and launching a fashion show and advertising campaign to promote the new line's elegance and affordability. Customer feedback would be gathered through post-purchase surveys.
Topshop
Topshop has a main brand called "Unique" and several sub-brands divided by product type like "Sno" for skiwear and "Freedom" for jewelry. Pricing ranges from £15-30 for basics to £60+ for high-end items. Displays and mannequins are used to set different feels for each sub-brand. The store aims to be experiential for customers aged 18-35 who care about fashion and image. Topshop targets "Achievers & Experiencers" seeking affordability or premium styles for self-expression.
Cultures in
This document provides a business plan summary for Culture's Inn, a startup that offers handmade bags. The summary includes:
1. Culture's Inn aims to be the best outlet for handmade products in Lahore and Pakistan by satisfying customers' desires to look different and offering handmade bags at an affordable price.
2. The target market is young girls aged 14-24 who want customizable and unique products. Market trends show demand for customization and changing tastes.
3. The business will start in Lahore and focus on college/university students and working women. Pricing, promotion, and offerings will be tailored based on location, demographics, and customer behaviors.
4. Competition,
Shoppers stop (1)
Shoppers Stop is a major Indian department store chain founded in 1991 with 27 stores across 12 cities. It aims to be an inspirational and trusted brand transforming customer's lives through fashion and delightful shopping experiences. The company targets upper middle class men, women, and kids across various age groups and income levels. It focuses on providing quality apparel, footwear, accessories, beauty, and home products from brands like Fossil, GUESS, and Lakmé. Shoppers Stop analyzes its strengths like a loyal customer base, weaknesses like uneven work distribution, opportunities like expanding its geographical reach, and threats like new competitors entering the market.
Zara & select presentation
Zara is a well-known, international fast fashion brand that is known for being inspired by catwalk trends. It is the world's largest apparel retailer and has a broad target market. Zara focuses on online marketing rather than traditional advertising and releases new collections every two weeks to keep up with trends. Select is a value retailer trying to expand nationally and step up from the value market. It offers affordable, cheap fashion inspired by high street brands like Topshop. Select uses sales, window displays, and vouchers to promote its brand but lacks an international presence or unique selling point.
Zara & select presentation
Zara is a well-known, international fast fashion brand that is known for being inspired by catwalk trends. It is the world's largest apparel retailer and has a broad target market. Zara focuses on online marketing rather than traditional advertising and releases new collections every two weeks to keep up with trends. Select is a value retailer trying to expand nationally and step up from the value market. It offers affordable, cheap fashion inspired by high street brands like Topshop. Select uses sales, window displays, and vouchers to promote its brand but lacks an international presence or unique selling point.
primark ppt (1)
Primark is a fast fashion retailer known for its affordable trendy apparel and accessories. It has expanded successfully since opening its first store in 1969, now operating in several countries. Strengths include a good supply chain and social media marketing. Weaknesses include cluttered stores and lower perceived quality. Opportunities exist in improving the online and in-store shopping experience. Threats include competition from similar retailers. A SWOT analysis is provided.
Zara Retailer
Zara was founded in Spain in 1974 and has grown to become the largest fashion retailer in the world. It aims to satisfy customers' desires through continuous innovation and providing new, quality designs at affordable prices. Zara uses a fast fashion model to quickly design and produce trendy clothing that is sold at relatively low prices. It focuses on young customers seeking on-trend styles and has over 1000 stores globally located in major cities.
Retail presentation
Lifestyle is a retail chain that began operations in India in 1998 targeting young, fashionable consumers aged 15-35 with growing incomes. It offers a wide range of international and Indian apparel, footwear, accessories and cosmetic brands at affordable price points starting from Rs. 199-299 for women and men respectively. Shoppers Stop is an upscale retailer founded in 1991 targeting upper middle and upper class consumers aged 16-40. It has over 80 stores across India offering premium international and domestic brands of apparel, footwear, accessories, cosmetics and home goods with price ranges starting from Rs. 400-500 for women's and men's clothing respectively.
Bethany richard
The document summarizes a marketing plan for H&M to launch a plus-size clothing line. It discusses H&M's brand and business model, the women's fashion market opportunity for plus sizes, and recommends targeting plus-size women ages 18-40 interested in affordable and stylish fashion. The plan aims to use H&M's brand awareness and affordable prices to provide fashionable clothing for women of all sizes.
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The document outlines a business plan for a retail store called RMS Retail that aims to cater to the art and craft community. Key aspects of the plan include offering knowledgeable customer service, focusing on a unique merchandise mix of art and craft supplies, and leveraging online and offline channels. A SWOT analysis identifies opportunities in the growing tourist market in Panjim as well as risks from competition and regulations. Financial projections show the business reaching profitability within two years.
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product life cycle
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Video Description
This document summarizes a communication proposal video for the sustainable fashion brand Rapanui Clothing. The summary outlines that Rapanui aims to raise awareness of its quality sustainable clothing and engage customers. It proposes a social media campaign featuring a trip to where Rapanui shirts are made in India. It also suggests a pop-up store at a green music festival to appeal to young environmentally-conscious customers. The objectives are to promote Rapanui as an easy sustainable fashion option and build trust through customer involvement in the production process.
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A survey conducted in Vietnam from January 9-30, 2015 found that 60% of Vietnamese people exercise at least once a week, with 14% of females and 22% of males belonging to a sports gym. The survey also found that those aged 20-24 made up 9.2% of gym members, while those aged 25-30 accounted for 9.41% of members. The Vietnamese sportswear market consists of mass market products priced between £5-8 and branded items priced £20-40. Branded items primarily sell in department stores and e-commerce websites, while customers aged 24-30 earning £480-955/month also order from overseas websites.
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Similar to Market levels presentation group 5
Shoppers stop (1)
Shoppers Stop is a major Indian department store chain founded in 1991 with 27 stores across 12 cities. It aims to be an inspirational and trusted brand transforming customer's lives through fashion and delightful shopping experiences. The company targets upper middle class men, women, and kids across various age groups and income levels. It focuses on providing quality apparel, footwear, accessories, beauty, and home products from brands like Fossil, GUESS, and Lakmé. Shoppers Stop analyzes its strengths like a loyal customer base, weaknesses like uneven work distribution, opportunities like expanding its geographical reach, and threats like new competitors entering the market.
Zara & select presentation
Zara is a well-known, international fast fashion brand that is known for being inspired by catwalk trends. It is the world's largest apparel retailer and has a broad target market. Zara focuses on online marketing rather than traditional advertising and releases new collections every two weeks to keep up with trends. Select is a value retailer trying to expand nationally and step up from the value market. It offers affordable, cheap fashion inspired by high street brands like Topshop. Select uses sales, window displays, and vouchers to promote its brand but lacks an international presence or unique selling point.
Zara & select presentation
Zara is a well-known, international fast fashion brand that is known for being inspired by catwalk trends. It is the world's largest apparel retailer and has a broad target market. Zara focuses on online marketing rather than traditional advertising and releases new collections every two weeks to keep up with trends. Select is a value retailer trying to expand nationally and step up from the value market. It offers affordable, cheap fashion inspired by high street brands like Topshop. Select uses sales, window displays, and vouchers to promote its brand but lacks an international presence or unique selling point.
primark ppt (1)
Primark is a fast fashion retailer known for its affordable trendy apparel and accessories. It has expanded successfully since opening its first store in 1969, now operating in several countries. Strengths include a good supply chain and social media marketing. Weaknesses include cluttered stores and lower perceived quality. Opportunities exist in improving the online and in-store shopping experience. Threats include competition from similar retailers. A SWOT analysis is provided.
Zara Retailer
Zara was founded in Spain in 1974 and has grown to become the largest fashion retailer in the world. It aims to satisfy customers' desires through continuous innovation and providing new, quality designs at affordable prices. Zara uses a fast fashion model to quickly design and produce trendy clothing that is sold at relatively low prices. It focuses on young customers seeking on-trend styles and has over 1000 stores globally located in major cities.
Retail presentation
Lifestyle is a retail chain that began operations in India in 1998 targeting young, fashionable consumers aged 15-35 with growing incomes. It offers a wide range of international and Indian apparel, footwear, accessories and cosmetic brands at affordable price points starting from Rs. 199-299 for women and men respectively. Shoppers Stop is an upscale retailer founded in 1991 targeting upper middle and upper class consumers aged 16-40. It has over 80 stores across India offering premium international and domestic brands of apparel, footwear, accessories, cosmetics and home goods with price ranges starting from Rs. 400-500 for women's and men's clothing respectively.
Bethany richard
The document summarizes a marketing plan for H&M to launch a plus-size clothing line. It discusses H&M's brand and business model, the women's fashion market opportunity for plus sizes, and recommends targeting plus-size women ages 18-40 interested in affordable and stylish fashion. The plan aims to use H&M's brand awareness and affordable prices to provide fashionable clothing for women of all sizes.
Retail management project, picasso art gallery
The document outlines a business plan for a retail store called RMS Retail that aims to cater to the art and craft community. Key aspects of the plan include offering knowledgeable customer service, focusing on a unique merchandise mix of art and craft supplies, and leveraging online and offline channels. A SWOT analysis identifies opportunities in the growing tourist market in Panjim as well as risks from competition and regulations. Financial projections show the business reaching profitability within two years.
Social Fashion
Social Fashion presented by Marc Held from Bodek and Rhodes and Dana Zezzo from Jetline. Interactive session to learn how to turn apparel trends and knowledge in social media content in the promotional products industry.
product life cycle
The document summarizes a business plan for a women's clothing boutique called Fashion Quest. The boutique aims to provide fashionable and affordable clothing for women of all ages in Nasik, India. It will offer both ethnic and western styles through its initial store located on College Road in Nasik as well as online. The business plan outlines the new product development process, pricing strategy, marketing channels including advertising, social media and partnerships, and goals to acquire 5,000 customers in the first year. The boutique aims to make shopping an inexpensive yet confidence-boosting experience for women.
Marketing Research for Metropolitan Market
Metropolitan Market is a grocery store chain based in Seattle that has operated for 40 years. It is considering expanding to Boston but faces challenges from competition and an unfamiliar market. Research was conducted through focus groups and surveys to understand consumer preferences and attitudes. Respondents said location, prices, and product selection were most important. They viewed Metropolitan Market positively but as more expensive. Expansion recommendations include further market research, competitive pricing, branding, and community events.
Startup of product brand - Hera
Mid-term Project : Fashion Brand Management : Polimoda
-The project was based on an idea-generating, developed in practical tools (structural / logistical, legal, managerial aspects), and the company based in a simulated, but calibrated factor on the human subject.
Levis vs Breakout
This document compares Levi's and Breakout brands. Levi's is one of the largest apparel brands founded in 1873 and headquartered in San Francisco. Breakout emerged in 2010 in Pakistan and is known for trendy streetwear. Both conduct segmentation, targeting, positioning and have product mixes that include jeans, shirts, accessories. They use similar marketing strategies like advertising, promotions and have competitors like Pepe Jeans, GAP, Outfitters. The document provides SWOT analyses and strategies for both brands.
ZARA Buying Plan
In this project, I worked with a group to create a buying plan for the shoes department of Zara. We analyzed up and coming trends for footwear and looked to see how those trends could further expand the ZARA shoe market.
Hershy's Distribution Planning
An overview of Trinidad's local confectionery industry and proposed strategy for Hershey's place in it.
HyperCITY internship Project June 2015
This internship report summarizes market research conducted for HyperCity's fashion category. Surveys found that customers prefer casual and formal wear. It was suggested to introduce more women's formal wear brands and expand the range of men's formal options. Comparisons showed HyperCity provided better quality and prices than competitors but had less variety. The report also included a merchandise development plan for accessories, finding issues like poor quality, limited fixtures, and lack of branding. It provided suggestions to improve the displays, introduce private labels, and expand the price ranges for jewelry and handbags.
Similar to Market levels presentation group 5 (16)
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Rapanui clothing final proposal
Rapanui Clothing is a sustainable fashion brand that produces t-shirts and other clothing from organic cotton and recyclable materials. While it offers high quality products at reasonable prices, the brand has relatively low awareness and engagement compared to competitors. Millennial customers are interested in sustainable fashion but lack of information and perceived lack of fashionability are barriers. To better appeal to millennial customers and grow its brand, Rapanui Clothing should improve communication of its products' quality, fashionability, and sustainability practices.
Superdry case report huong le- 17097890
Superdry is a British fashion brand founded in 2003 specializing in casual apparel. The report analyzes Superdry's business strategies, including its business model of selling through retail stores, e-commerce, and wholesale channels globally. It examines Superdry's management structure and financial performance, noting improvements since Euan Sutherland became CEO in 2014. The report also discusses Superdry's operational structure, communication strategies, and initiatives around sustainability and employee incentives. Overall, the report provides an overview of Superdry's operations and an analysis of the key business strategies driving its success as a global lifestyle brand.
Video Description
This document summarizes a communication proposal video for the sustainable fashion brand Rapanui Clothing. The summary outlines that Rapanui aims to raise awareness of its quality sustainable clothing and engage customers. It proposes a social media campaign featuring a trip to where Rapanui shirts are made in India. It also suggests a pop-up store at a green music festival to appeal to young environmentally-conscious customers. The objectives are to promote Rapanui as an easy sustainable fashion option and build trust through customer involvement in the production process.
Gym shark presentation
A survey conducted in Vietnam from January 9-30, 2015 found that 60% of Vietnamese people exercise at least once a week, with 14% of females and 22% of males belonging to a sports gym. The survey also found that those aged 20-24 made up 9.2% of gym members, while those aged 25-30 accounted for 9.41% of members. The Vietnamese sportswear market consists of mass market products priced between £5-8 and branded items priced £20-40. Branded items primarily sell in department stores and e-commerce websites, while customers aged 24-30 earning £480-955/month also order from overseas websites.
Promotion assignment huong khanh le- 17097890
This proposal suggests a promotion campaign called "The Next Man" to target and expand NEXT's customer base. Currently, NEXT's core customers aged 25-45 are aging, and the brand may be becoming less relevant to this group. Younger male customers aged 16-25, known as "Brand Boys," represent an opportunity as they prioritize fashionable clothing from well-known brands. The campaign would target these millennial males to embrace their existing preference for NEXT. Expanding the target market could help address NEXT's aging customer profile and future-proof the brand. The proposal includes a customer profile for "Brand Boys" and references theoretical frameworks around creating tailored and useful content for millennial men.
Product portfolio boohoo- huong k le
Boohoo is a fast fashion retailer known for trendy and affordable clothing. While Boohoo has been very successful with this business model, the document discusses how the growing ethical fashion trend could impact Boohoo. It analyzes whether Boohoo should create an ethical clothing line and considers alternatives like educating customers on recycling and donating unwanted clothes to reduce waste. In the end, the document suggests that a major brand shift would not align with Boohoo's brand, but the company could still promote more sustainable practices through social media outreach to young customers.
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
-- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
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Market levels presentation group 5
- 2. INTRODUCTION We have decided on ... Missguided (Mass Market) Supreme (Mid Market) Rick Owens (Designer)
- 3. MISSGUIDED (MASS/HIGH STREET) Store Layout Product Target Customer Competito rs Visuals Selling Channels • Large space, two floors • Colourful, eye catching • Instagrammabl e • Fabric- Polyester, acrylic, elastane, cotton blend with polyester. • Size- 6-24 • Choice of colours- Red ,gold, black, yellow etc. • Pricing-ranges from 15 pounds to 200 pounds. • Age-16 to 24 years old • Gender-Women • Occupation & Education- Students • Income- Limited income • Competitors: Pretty little things, boohoo, ASOS, ZARA, Mango, Miss Selfridges • Missguided x Barbie • Online (Website) • Mobile App • In-stores- Department store • Social media activities
- 4. SUPREME (MID-MARKET) Store Layout Product Target Customer Competito rs Visuals Selling Channels • Spacious light • Airy atmosphere Fabric- Size- S, M, L, XL/ 30/32/34/36 Quality of make- Very good Price- £18 to £498 • Age-16 to 35 years old • Gender- Men/Core, Skatters • Occupation & Education- Students & working class • Income- Disposable income £800+ • Competitors: Gosha Rubchinskiy, Palace, Bape, Stussy • Supreme x Stone Island • Re-sell most of their products • In-stores- Department store- New York, London, Los Angeles and several cities in Japan. • Online- eBay, Amazon, Concept Shop, Craigslist, Fight club etc …
- 5. RICK OWENS (DESIGNER) Store Layout Product Target Customer Competito rs Visuals Selling Channels • Sleek and minimalistic • Modern and colour coordinated depending on range • Fabric -vintage fabric (stone- washed treated), leather, cupro (for lining), alpaca fabric(made out of alpaca yarn) • Size- xs,s,m,l,xl,xxl • Choice of colours- very limited -black, grey, white, beige and gold • Pricing-ranges from £300 £3.600 Age- Young adults and 40-50 years old and Gender Men & Women Occupation & Education- Working class Income-High disposable income to spend • Competitors: Yoji Yamamoto, Ann Demeulemeest er, Junn J, Boris Bidjan Saberi 11, Damir Doma, Carol Christian Poell (very expensive one). • Online (Website) • Department stores: Los Angeles, London, New York etc ... • Pop-up Stores- Events
- 6. CONCLUSION To conclude ... • Similarities • Differences • Contradictions
- 7. Q&A Thank you for watching ☺