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A survey conducted in Vietnam from January 9-30, 2015 found that 60% of Vietnamese people exercise at least once a week, with 14% of females and 22% of males belonging to a sports gym. The survey also found that those aged 20-24 made up 9.2% of gym members, while those aged 25-30 accounted for 9.41% of members. The Vietnamese sportswear market consists of mass market products priced between £5-8 and branded items priced £20-40. Branded items primarily sell in department stores and e-commerce websites, while customers aged 24-30 earning £480-955/month also order from overseas websites.
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Video Description
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Gym shark presentation
- 2. Vietnam Demographics 60% does exercise once per week 14% female and 22% male are current member of sport gym Vietnam exercise custom conducted on January 2015. 20-24 yrs: 9.2% 25-30 yrs: 9.41%
- 3. Time: 01/09-30/11/2015 by Buzzmetrics
- 4. • Age: 24-30 years old • Income: 15 million - 30 million VND/month (£ 480- £955/month) • Favorite fashion brand: Zara, H&M, Mango,... Type of gym that she usually goes into: These are high-end gym in Vietnam with the membership fees of averagely £800/year.
- 5. VIETNAM SPORTSWEAR MARKET OVERVIEW Market Size Distribution Channels Customer also order branded sportswear in overseas websites by third-parties Department storeswebsites Facebooks
- 6. Mass market: the average price point is £5 – £8/item. Most of them are unlabeled and of low quality.
- 7. Branded sport items are between £20 - £40/item. Authentic branded sportswear only sell in department stores and several fashion e-commerce websites such as Zalora (Robins).
- 8. TOPS BOTTOMS