it is a short estimation of potential audience for our IHO

1. Market Estimation

3. USA and Europe market

4. Handmade is highly competitive market,
5% of auditory on selling platforms are Designers
Designers Buyers (Consumers)
5% 95%

5. TAM - Our world audience = population of Brazil
We assume that people occupied in Handmade/
Crafts Hobby ~ 200 mln
High professionals that rely only on income from
Handmade ~1 mln

6. SAM –Auditory almost equals Mexico=100 mln
Current internet penetration is 32,7%.
So our auditory that we can reach online is
100 mln people (Hobby)
And 300-350k professionals

7. Forecast for 2020
2020 - population = 7,5 bln,
internet penetration ~67%
so
Hobby Market can grow to 150 mln people
And professionals to 750k

8. Our team has representatives in our major
focus markets (mature and developing)

9. We are a Community, not a marketplace
Our proposal is to create the best Handmade
Community, where users can share their
experience, learn with other user experiences,
coach and be coached;
Our users will be continuous evaluated by a
Regional and Global Comittee, so they will be
recognized by their talent
as best ideas come from the collision of smaller
hunches (Steven Johnson, "Where the good
ideas come from"), IHO is the new "Coffee
House" that will help the handmaders grow and
get the "breakthough".
That's what we are!!!