$ELLING PEOPLE
This
                 is

        the old-fashioned


way to sell            ads.
“Our daily
audience is
 100 000!”
   means
100 000 people are listening
 our radio every single day!
“We have 100 000
monthly unique
visitors!”

means
100 000 people
visit our
website every
month!
“We have a
circulation of 50 000
    and 2x readers!”
       means
100 000 people
read our magazine!
“Our rating is the
   highest in the
       country!”
      means
Last month
 100 000 people
have seen our talk
   show in the
   primetime!
“We have 100 000
   circulation every day!”
means
100 000 people read our
      newspaper!
What all these
old-fashioned ad
sales agents
actually do is…


               $ELLING
                PEOPLE
They make people
And they sell people’s
attention to someone else.
This was easy for
      some time
But now the World
       has
Advertisers
understood
that people
  are not
  enough.
So they have




  as well.
“But if I don’t sell people
what should I sell!?”
(asks the ad-sales agent)
Well, in fact it’s quite easy.
Sell results. Not people.
Sell results. Not people.
       Can you?
Thank you!

                             Hristo Radichev

                           +359 899 898 595

                   ...
Image credits:
$   http://100musicalfootsteps.files.wordpress.com/2009/04/crowd-of-people.jpg
$   http://www.washingtonwat...
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Selling People

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How to sell ads successfully.

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Selling People

  1. 1. $ELLING PEOPLE
  2. 2. This is the old-fashioned way to sell ads.
  3. 3. “Our daily audience is 100 000!” means
  4. 4. 100 000 people are listening our radio every single day!
  5. 5. “We have 100 000 monthly unique visitors!” means
  6. 6. 100 000 people visit our website every month!
  7. 7. “We have a circulation of 50 000 and 2x readers!” means
  8. 8. 100 000 people read our magazine!
  9. 9. “Our rating is the highest in the country!” means
  10. 10. Last month 100 000 people have seen our talk show in the primetime!
  11. 11. “We have 100 000 circulation every day!” means
  12. 12. 100 000 people read our newspaper!
  13. 13. What all these old-fashioned ad sales agents actually do is… $ELLING PEOPLE
  14. 14. They make people
  15. 15. And they sell people’s attention to someone else.
  16. 16. This was easy for some time
  17. 17. But now the World has
  18. 18. Advertisers understood that people are not enough.
  19. 19. So they have as well.
  20. 20. “But if I don’t sell people what should I sell!?” (asks the ad-sales agent)
  21. 21. Well, in fact it’s quite easy.
  22. 22. Sell results. Not people.
  23. 23. Sell results. Not people. Can you?
  24. 24. Thank you! Hristo Radichev +359 899 898 595 Hristo.Radichev@mail.bg http://KonxOmpax.wordpress.com
  25. 25. Image credits: $ http://100musicalfootsteps.files.wordpress.com/2009/04/crowd-of-people.jpg $ http://www.washingtonwatch.com/blog/wp-content/uploads/2009/02/old-tv.jpg $ http://www.joy.org.au/files/63/radio1.jpg $ http://www.virtualsalesteam.co.uk/images/teamshotsmaller.jpg $ http://www.easyad.co.uk/uploads/pics/Advertiser-Unterseite_1.jpg $ https://www.bluesteps.com/Client/Images/time-management.jpg $ http://3.bp.blogspot.com/_FrF2J_WkOKQ/SSYNP4wLRfI/AAAAAAAAAkc/TdkRWL41m UY/S660/PayAttention_small.jpg $ http://progressivestates.org/sync/images/dispatch/takingMoney.jpg $ http://smartlemming.com/wp-content/uploads/2009/05/results-oriented- 300x284.jpg $ http://images.tmcnet.com/tmc/misc/article-images/Image/old%20ibm_pc_xt.jpg $ http://www.collectorsquest.com/blog/wp-content/uploads/p1040769.jpg

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