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Hill & Knowlton appointed Expo
                     2010' PR agency
                          s


            Hi Everyone,...
Today s “Program
    ‟          ”


                   2
H&K_     _expo: Do you Expo?
Join the fun because there will be 200
participants that will show off their
smart on the urb...
AUDIENCE
THERE WILL BE 70 (66 + 4)
MILLIONVISITORS
5 TIMES MORE THAN THE 2005 AICHI EXPO
70 M = 5 x 15 M

2 TIMES MORE DAILY VISITORS THAN AT
THE BEIJING OLYMPICS
400,00 = 2...
SO, IN AGENCY TALK …
Bob: Any idea how to find innovative ways and
the best marketing tools to reach consumers
and give th...
FORUMS
A SERIES OF 100 FORUMS TO
BRAINSTORM THE FUTURE OF
GREEN IN THE CITY
NON-STOP 6 MONTH-LONG FORUMS
CATEGORIZED AS SUMMIT FORUMS, THEME
FORUMS, AND PUBLIC FORUMS


                             ...
SO, IN AGENCY TALK…
Bob: Any idea how to identify the most valuable
speaking and networking opportunities in order
for our...
SPONSORS
OFFICIAL PARTNERS ARE
SPENDING USD 1.2 BILLION
ENTIRE AMOUNT CHINA ONLINE
ADVERTISERS SPENT IN 2009

ABOUT 1/3 OF THE TOTAL COST
OF THE EXPO 2010
AND WHO ARE THEY?
SO, IN AGENCY TALK…
Bob: Woohoo! Any idea
how to find opportunities
for Chinese companies using
the Expo to go global?

  ...
AND BY THE WAY,
 THERE IS STILL ROOM TO PITCH
 PROJECT SPONSORSHIPS FOR YOUR
 CLIENTS …




The list is not long ... But f...
MEDIA
CHINESE MEDIA HAVE BEEN
GEARING UP FOR A WHOLE
YEAR.
MEDIA INTEREST IS
BOOMING IN THE                                                                                    9236
R...
USA PARTICIPATION
GREEN INITIATIVES




                                      DENMARK / LITTLE MERMAID
GOVERNMENT INITIATI...
SO, IN AGENCY TALK…

Bob: Any idea how our clients can
engage media locally and abroad
to get the most exposure ?

       ...
PAVILIONS
THE LARGEST NUMBER OF
PAVILIONS EVER ( 39 COUNTRIES
& 10 CORPORATE)
SO, IN AGENCY TALK…
Bob: Woohoo! Any idea how
to get countries to brand
themselves at the Expo and
challenge stereotypes
 ...
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
A Quick Catch Up On The World Expo 2010
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A Quick Catch Up On The World Expo 2010

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A quick catch-up on the World Expo 2010 is a presentation i have just done to give some insights about the World Expo 2010

Get ready for some big facts and get prepared to tap into a world of opportunities for your brand and country.

Published in: Business, News & Politics
  • I keep seeing 70 million attendees and wonder how many will be Chinese from China. Any ideas? Any stats on location of ticket sales? Would be nice info. Regards, Dave at http://www.worldexpohotels.com
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A Quick Catch Up On The World Expo 2010

  1. Hill & Knowlton appointed Expo 2010' PR agency s Hi Everyone, We here at H&K are excited for the Expo and happy to share some of the knowledge and insights we have gathered so far So, thanks for . stopping by and let‟ get on s to the good stuff
  2. Today s “Program ‟ ” 2
  3. H&K_ _expo: Do you Expo? Join the fun because there will be 200 participants that will show off their smart on the urban living issue to a global audience and a billion Chinese eyes. And that will last 6 months from May 1 2010 to Oct 31 2010.
  4. AUDIENCE THERE WILL BE 70 (66 + 4) MILLIONVISITORS
  5. 5 TIMES MORE THAN THE 2005 AICHI EXPO 70 M = 5 x 15 M 2 TIMES MORE DAILY VISITORS THAN AT THE BEIJING OLYMPICS 400,00 = 2 X 200,000 15 TIMES MORE THAN THE YEARLY VISITORS TO DISNEYLAND HONG KONG 70 M = 15 x 5 M
  6. SO, IN AGENCY TALK … Bob: Any idea how to find innovative ways and the best marketing tools to reach consumers and give them a „ ood story to tell‟ through g personal offline interaction? Marley: What about pre- engaging consumers by giving them a taste of the experience online so that they put us on the top of their must-see list?
  7. FORUMS A SERIES OF 100 FORUMS TO BRAINSTORM THE FUTURE OF GREEN IN THE CITY
  8. NON-STOP 6 MONTH-LONG FORUMS CATEGORIZED AS SUMMIT FORUMS, THEME FORUMS, AND PUBLIC FORUMS THEME FORUM Harmonious City and Livable Li e, f Cultural Heritage and Urban Regeneration, ... The list is long ... But feel free to e-mail me i you want the full list and date f
  9. SO, IN AGENCY TALK… Bob: Any idea how to identify the most valuable speaking and networking opportunities in order for our clients to be seen as thought leaders and reach an influential audience ? Marley: What about publicizing their speaking events and their contributions through targeted business media ?
  10. SPONSORS OFFICIAL PARTNERS ARE SPENDING USD 1.2 BILLION
  11. ENTIRE AMOUNT CHINA ONLINE ADVERTISERS SPENT IN 2009 ABOUT 1/3 OF THE TOTAL COST OF THE EXPO 2010
  12. AND WHO ARE THEY?
  13. SO, IN AGENCY TALK… Bob: Woohoo! Any idea how to find opportunities for Chinese companies using the Expo to go global? Marley: What about maximizing the visibility of Chinese brands to target participating countries, not just visitors, as the Expo gives us access to influential foreign policy members and businessmen ?
  14. AND BY THE WAY, THERE IS STILL ROOM TO PITCH PROJECT SPONSORSHIPS FOR YOUR CLIENTS … The list is not long ... But feel free to e-mail me i you want to know more about the fees and details f
  15. MEDIA CHINESE MEDIA HAVE BEEN GEARING UP FOR A WHOLE YEAR.
  16. MEDIA INTEREST IS BOOMING IN THE 9236 RUN UP TO THE EXPO 2010 1109 H&K - Meltwater News Report on Shanghai World Expo covering Chinese & English News- 2009
  17. USA PARTICIPATION GREEN INITIATIVES DENMARK / LITTLE MERMAID GOVERNMENT INITIATIVES SHANGHAI FACELIFT (INTL MEDIA) PAVILION ARCHITECTURE
  18. SO, IN AGENCY TALK… Bob: Any idea how our clients can engage media locally and abroad to get the most exposure ? Marley: Hey boss, What about pre-engaging the media before the Expo by familiarizing them with our new “ ountry client For c ?” example, we could invite them to our client‟ home country s NOW to get them revved up for our Expo events.
  19. PAVILIONS THE LARGEST NUMBER OF PAVILIONS EVER ( 39 COUNTRIES & 10 CORPORATE)
  20. SO, IN AGENCY TALK… Bob: Woohoo! Any idea how to get countries to brand themselves at the Expo and challenge stereotypes ? Marley: What about showcasing the best of what our client‟ country has to s offer We could set up ? engaging and smart marketing campaigns, large scale inspirational events, or innovative advertising that excite people senses and deliver ‟s a unique experience onsite and offsite?

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