Ontogenix is a Singapore-based consulting firm that provides market entry and implementation services to medical device and life sciences companies seeking growth in Asia and beyond. They have expertise in market research, regulatory strategy, and distributor search and management. Their team of experienced consultants can help clients develop strategies for entering new markets and finding distribution partners in over 80% of global markets.

1. Market Entry for Med Tech
Professional services from Ontogenix

2. About Ontogenix
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A Singapore headquartered company with global reach, we have extensive
networks across the globe in the medical device & life sciences industry.
Our staff consists of senior consultants having global expertise and
experience.
Expertise
We help clients shape their strategies to meet expansion plans
in new geographies or domains, for profitable growth.
Integrity
Its easy to lose direction to meet goals. We observe unyielding
integrity in business dealings, even if it means saying no.
Global Reach
We have extensive in house resources in multiple regions with
partners rich in local knowledge for flawless implementation.

3. A more detailed look
Our competencies
The three pillars concept
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1
Market
Research
3
Distributor
search
Entry Strategy
2
Regulatory
strategy
1
Market research
 Measure market opportunity
 Map buying behaviour
 Understand customer needs
 Evaluate competition
Regulatory strategy
 Create a clear regulatory map
 Specify local requirements
 Consider product pipeline
 Plan HQ engg. resources
Distributor search
 Align criteria of selection
 Match competencies
 Evaluate long term possibilities
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3
Our Approach:
We provide market entry and implementation
services to mid-size health care
companies seeking growth in Asia and beyond.
Execution

4. Market research
Our differentiators
4
1
Compliance
Follow strict compliance guidelines of European
standards.
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3
4
Multi language capability
Our team is able to cover non-English speaking
countries and get key insights.
Domain expertise
Our staff have worked on ground in Asian
geographies and know the market first hand.
Objective
Jointly define the objective with you for perfect
alignment on key deliverables.
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Pricing
Due to low overheads, we are able to price our
services appropriately, even for SME’s.

5. Execute Plan
PrioritiseResource
Create a complete
Regulatory Road map
Prioritise target
Countries
Plan internal
Resources
One window
Execution
You deal with a single company
reducing your resource foot print
and maximising your staff
utilisation.
Our offers clearly spell out what
minimum resources would be
needed from your team.
Target country are identified
considering the opportunity and
difficulty in entering a market.
We will help you create a
complete strategy map
considering your portfolio and
corporate strengths.
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6. Distributor search
Collaborative approach for better outcomes
Jointly develop the
selections’ criteria
Perform the search
in the target country
Test for best fit
and willingness
Submit shortlist
& close project
All distributors are
not created equal
and principal’s
needs vary. While
some prefer niche
players others prefer
a broader coverage.
The distributors are
shortlisted based on
the stated criteria
from our data base
with inputs from our
on ground partners.
A second round of
diligence is
conducted to ensure
there is willingness
and fit from the
distributors angle as
well.
The final list is
submitted to the
principal to conduct
interviews, legal
diligence and the
project is closed.
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7. Distributor Management
Cost effective outsourcing for optimum performance
Sales
Distributor is engaged
quarterly for sales funnel
verification, demo stock,
clinical expertise/ Report
sent to HQ
Customers
Previous quarter
key customers are
visited to evaluate
distributor
engagement
Compliance
Audit is carried
out at site to
ensure full local
compliance with
GDPMD
Monthly Quarterly Annually or as needed
Often managing a channel is larger than life challenge for a company, especially
with changing statutory compliance obligations. Ontogenix deploys the requisite
resources on ground to meet company objectives without the necessity of large
local presence for the company.
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8. 8
Market research
Regions covered
Regulatory
Regions Covered
Distributor search
Regions covered
 Australia & NZ
 China
 ASEAN
 Myanmar
 India
 Japan
 Korea
 Singapore
 Western EU
 USA & Canada
 Lat America
 Australia & NZ
 China
 ASEAN
 Myanmar
 India
 Japan
 Taiwan
 Singapore
 Western EU
 USA
 Australia & NZ
 China
 ASEAN
 Myanmar
 India
 Japan
 Singapore
 Western EU
 USA
85% of global
markets
covered
80% of global
markets
covered
80% of global
markets
covered

9. Our recent projects
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Market research
A Japanese MNC wants to
understand the commercial
viability of their technology in non-
invasive glucose.
Benchmarking competition
A US based company wants to
understand market dynamics in
Korea for surgical robotics to fine
tune their own entry strategy.
Licensing technology
An SME wants to commercialise
their patented wound care
portfolio through technology
licensing.
Global expansion
A surgical dressings start up
wants to set up contract
manufacturing in India and
execute licensing arrangements
with 4 MNC’s.
Distribution strategy
A US MNC leader in
consumables wants to expand
in Malaysia and seeks to
enhance distribution for their
portfolio.
Acquisition
An Asian investing company
wants to expand their imaging
portfolio into Europe and seeks
a $ 40 MN acquisition.

10. Email: info@ontogenix.com
Web: www.ontogenix.com
The contents are proprietary to Ontogenix Pte Ltd Singapore and is meant to demonstrate an outline of their
services. It should not be reproduced in any form by anyone without written consent from company.
Regulatory
Strategy and Filing
Market
Research & strategy
Distributor
Search & Management