Retail Marketing

The document discusses how the retail landscape is changing and points of sale are "morphing" from small shops focused only on stocking and selling products to locations that also market brands. As decision making has increasingly moved to the point of purchase, 76% of purchases are now decided at the store rather than at home influenced by television ads. This means salespeople must now take on a new role to influence customers by "marketing at retail" through improved storefronts, displays, and recommendations rather than just passively selling stocked items. The future of retail is one where the point of sale becomes a key point of both marketing and selling brands.