This market analysis document outlines several factors to consider when evaluating the attractiveness and opportunities within a market. It discusses analyzing the present and potential market size using various data sources. It also examines the market growth rate by extrapolating historical trends and predicting inflection points. Additionally, it outlines Porter's five forces model for assessing the profitability of a market based on factors like rivalry, buyer power, and threat of substitutes. The document also notes the importance of considering industry cost structure, distribution channels, market trends, and key success factors over time.