Dell’s Transformation: Integrating Business, Brand and People Strategies - Mark Harris, Dell, Inc.
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The document discusses Dell's strategy and people philosophy. It outlines Dell's history from its founding in 1984 to going private in 2013. Dell's strategy focuses on being the leading provider of end-to-end scalable solutions. Its people strategy of "Inspiring Leaders, Winning Together & Entrepreneurial Spirit" aims to unlock the potential of its team members. Relationships are emphasized as foundational to Dell's business model and brand based on its direct sales heritage.
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Dell’s Transformation: Integrating Business, Brand and People Strategies - Mark Harris, Dell, Inc.
- 1. The Power to Do More
- 2. 2 Confidential Dell - Internal Use - Confidential Our Heritage 1984 Michael Dell founded PC's Limited with $1,000 2001 Dell becomes the No. 1 computer systems provider worldwide 1988 After just four years, Dell completes its initial public offering 1992 Dell debuts on the Fortune 500 2009 Dell acquires Perot Systems 2013 Dell goes private
- 3. Dell - Internal Use - Confidential3 Human Resources A common framework guides our multi-year strategy Unlick the full potential of our team members for our business Stable & Focused on Long Term Supporting & Delivering our Purpose Business Strategy Desired Outcome People and Organization Annual Multi-Year People Strategy Business Strategy Brand Strategy Enduring Purpose Values Customers People Partners Com- munities Planet Transformation Pillars • Profitably growing our foundation • Building our solutions portfolio • Improving our customer reach and experience Key Enablers • People • Brand • Business architecture & processes Delivering technology solutions that enable people everywhere to grow, thrive and reach their full potential. Delivering results that make a positive difference Leading with openness and optimism Winning with integrity Business Strategy: The leading provider of end to end scalable solutions Brand Strategy: The Power to Do More People Strategy: Inspiring Leaders, Winning Together & Entrepreneurial Spirit
- 4. Dell - Internal Use - Confidential4 Human Resources Our customers’ imperatives Our end-to-end portfolio Deliver technology solutions that enable people everywhere to grow, thrive and reach their full potential Our purpose Our differentiated strategy Superior relationship model Efficient, simple and affordable Practical innovation The leading provider of end-to-end scalable solutions Dell Business Strategy – Bringing it all Together Connecting END USERS Integrating and optimizing the ENTERPRISE Simplifying and securing through SOFTWARE Accelerating innovation with SERVICES
- 5. Dell - Internal Use - Confidential5 Human Resources We must begin with our purpose Delivering technology solutions that enable people everywhere to grow and thrive We all grow and thrive in relationships
- 6. Dell - Internal Use - Confidential6 Human Resources Relationships are not an abstract concept
- 7. Dell - Internal Use - Confidential7 Human Resources Relationships are part of our lives every day
- 8. Dell - Internal Use - Confidential8 Human Resources Relationships are the foundation of our business
- 9. 9 Confidential Dell - Internal Use - Confidential 9 Relationships are at the heart of our brand—and true to our heritage The Direct Model ”You actually get to have a relationship with the customer” Michael Dell, HBR (1998)
- 10. 10 Confidential Dell - Internal Use - Confidential 10 Relationships begin with our team members
- 11. Dell - Internal Use - Confidential11 Human Resources Our people philosophy Relationship Potential To build enduring relationships with our team members everywhere Inspiring all of us to embrace and live Dell’s purpose in everything we do
- 12. Dell - Internal Use - Confidential12 Human Resources People Strategy Our people strategy is the deliberate choices we make to unlock the full potential of our team members for our business Our people philosophy guides our multiyear people strategy Inspiring Leaders, Winning Together & Entrepreneurial Spirit The leading provider of end to end scalable solutions The Power to Do More Business Strategy Desired Outcome People and Organization Annual Multi-Year People Strategy Business Strategy Brand Strategy Enduring Purpose Values Customers People Partners Com- munities Planet
- 13. Dell - Internal Use - Confidential13 Human Resources How the people strategy accelerates our performance and inspires our people Winning together Inspiring leaders Entrepreneurial Spirit • A higher standard of leadership • Leaders are passionate about the success of our people • Inspiring our people to help our customers and our business achieve full potential • Maximize the value Dell can create by working together • Drive breakthrough performance and simplify what we do • Make it easier to do great work • Take initiative for shaping ideas and solutions • Solve challenges faced by our customers, our business and our company • Always operate with Dell’s best interests first Inspiring Leaders, Winning Together & Entrepreneurial Spirit The leading provider of end to end scalable solutions The Power to Do More Business Strategy Desired Outcome People and Organization Annual Multi-Year People Strategy Business Strategy Brand Strategy Enduring Purpose Values Customers People Partners Com- munities Planet
- 14. 14 Dell - Confidential Winning Together Customer value creation Dell value creation Dell team member value creation Liquidity Profitability Growth Inspiring Leaders, Winning Together & Entrepreneurial Spirit The leading provider of end to end scalable solutions The Power to Do More Business Strategy Desired Outcome People and Organization Annual Multi-Year People Strategy Business Strategy Brand Strategy Enduring Purpose Values Customers People Partners Com- munities Planet
- 15. Dell - Internal Use - Confidential15 Human Resources Dell Business Model In action Easiest to choose • Products shipped in 24 hours* or delivery aligned to your specific needs • Offered at our best values • The only partner with truly consistent global offerings • Only Dell offers Premier Pages Easiest to buy Easiest to own • The most secure, manageable, and reliable business computing solutions available • Exclusive Dell Online PC Diagnostics troubleshooting • Full suite of best in class support, configuration, and logistic services • Leverage longstanding direct customer relationships • Use our deep customer insights to offer pre-selected business ready systems to meet your needs • Software and peripheral offerings hand selected to complete your solution Inspiring Leaders, Winning Together & Entrepreneurial Spirit The leading provider of end to end scalable solutions The Power to Do More Business Strategy Desired Outcome People and Organization Annual Multi-Year People Strategy Business Strategy Brand Strategy Enduring Purpose Values Customers People Partners Com- munities Planet
- 16. Dell - Internal Use - Confidential16 Human Resources Entrepreneurial spirit Winning together Inspiring leaders • Demonstrates unwavering commitment to a higher standard of inspirational leadership for yourself and Dell • Recognized as a genuine leader that invests in, and shares accountability for the success of our team members and their work • Brings forward compelling and credible plans that generate opportunities for breakthrough performance • Focuses maximum energy on priorities that are aligned with the company’s direction and will best position Dell for success • Proactively looks to simplify work and find ways to do work better and faster • Eager to collaborate, yet takes personal accountability, for meeting and exceeding our plans and goals • Obsessed with serving our customers and not allowing barriers to stop us • Demonstrates courage and actively engages in shaping ideas and solutions that deliver on the company’s key performance levers • Always operates with Dell’s best interests first Personal effectiveness • Consistently delivers results, challenges oneself for continuously improving performance and contributing to the success of the team • Builds great relationships, values diverse perspectives, lives our purpose and values, and is recognized as someone others want to work for and with • Always figures out a way forward especially in the face of uncertainty and change Driving to common performance expectations Inspiring Leaders, Winning Together & Entrepreneurial Spirit The leading provider of end to end scalable solutions The Power to Do More Business Strategy Desired Outcome People and Organization Annual Multi-Year People Strategy Business Strategy Brand Strategy Enduring Purpose Values Customers People Partners Com- munities Planet
- 17. Dell - Internal Use - Confidential17 Human Resources What we’ve learned so far…. A strong foundation is nothing without infrastructure Long term focus trumps short term focus Age old wisdom is true – change takes time Our future is connected– not siloed Leadership Matters Customers are in it for the long term Tactics can change – but strategy should remain constant
- 18. The Power to Do More