Presentation for Human Resources Gipfel 2018 Claudia Wentsch, Ehem. Direktor HR, Microsoft Deutschland GmbH

1. What I learned from
our Transformation
Claudia Wentsch

3. Disruption is the 4th industrial revolution
1780s 1870s 1970s 2015+
STEAM ELECTRICITY ELECTRONICS & IT DIGITAL

5. Engage your
customers
• Connect to customers via
apps, mobile, and more
• Listen to customers with
social and sentiment analysis
• Personalize the experience
Empower your
employees
• Work with each other, and
with data, in new ways
• Leverage digital assistants,
data-driven collaboration,
and deeper insights
• Be emboldened by stronger
sense of purpose
Optimize your
operations
• Improve process visibility
• Enhance delivery,
optimization, and
consistency in services
• Leverage advanced scenarios
through machine learning
Transform your
products
• Create new/updated
products and services,
resulting in net/new
revenue streams
• Develop new cloud product
and software offerings
How Microsoft describes digital business
transformation

6. The Why

8. The How

9. Showcase
•Culture
•Behavior
•Leadership Principles

10. • What are your enduring values?
• Where are you now, where do you
want to be, how soon?
• Are you acquiring new customers at
the rate you need?
• Is your business sufficiently agile and
optimized for the future?
• Do your products meet your
customers’ needs?
• Are your employees empowered and
engaging?

11. BEHAVIORS
INTEGRITY
TEAMWORK
BELIEFS
CHANGE
STRUCTURESSTORIES
NORMS
PROCESSES
TRADITIONSFUN
TRUST
PRIDE QUALITY
LANGUAGE
DIVERSITY
HISTORY
SUPPORTIVE
UNIQUE

12. 10 things we’ve
learned about culture

13. • We aligned our resources to our customers’ needs
• We invested in capability building through
strengthening technical expertise, depth of all roles,
and individualized learning plans
• We ignited a culture change that relies on individual
ownership and people managers to embrace new
habits
• We empowered employees to be ambassadors of our
transformation internally and externally
• We evolved a trust-based relationship with employees
• We continue to strengthen our talent pool in a
competitive recruitment market

16. The art and
science of
leadership

18. Leadership
principles
and
practices

19. Thank you!
• Start your own journey
• Embrace the ambiguity
• Never stop asking