Marisha Swanier has over 15 years of experience in broadcast and digital media. She seeks a position utilizing her experience in sales, advertising, traffic coordination, programming, and office management. She has held positions at WLOX TV, Tribune Media, Belo Advertising/Gannett Broadcasting, Almanette Boutique Hotel & Lounge, and The Guice Agency.
Social Business Centers Of Excellence: FoundationsLeader Networks
Slides from a webinar hosted by Social Media Today Social Organization: How Centers of Excellence, Collaborative Management and Seamless Enterprise Structures are Working and a few bonus ones for good measure.
1. 2320 14th
Ave. #A
Gulfport, MS 39501
228-313-3212 (cell)
Omni3events@gmail.com
Marisha R. Swanier
Objective Seeking a position in your organization that utilizes my fifteen plus years of
experience in Broadcast and Digital Media/Advertisement and office management
that will enable me to facilitate an effective and productive working environment.
Experience 2016- Present WLOX TV Biloxi, MS
Digital Sales Assistant
• Work closely with Sales, Production, Traffic, Management and
advertisers on daily continuity duties to assure that campaigns run as
directed
• Responsible for order entry on digital orders
• Responsible for putting together analytic performance reports
• Support position for the Digital Department and Account Executives
• Enter order and revise Digital orders in Wide Orbit
• Enter and maintain advertiser’s Contest and Deals in our 41313
Direct.com platform
• Prepares/creates reports on revenue, delivery, inventory management,
and forecasted budget goals on a weekly basis.
2014 – 2016 Tribune Media Dallas, TX
Traffic Continuity Coordinator
• Responsible for CW 33 affiliate of Tribune Media
• Back up to Traffic Manager
• Responsible for weekly purge of commercial spots
• Back up for log finalization/grooming during crunch times
• Work inventory oversell for weeks 3-5 and further
• Enter episodic information from programming and movie grids
• Communicate with sales regarding any necessary order corrections
• Double check all copy instructions applied to advertisers
• Provide weekly inventory avails report to all Management, Sales and
Assistants
• Process incoming orders from Sales
• Provide daily Dub List to Operations Manager to ensure all commercial
spots are on-air quality
2011-2014 Belo Advertising/Gannett Broadcasting Dallas, TX
(Gannett acquired Belo effective 12/23/13)
Advertising Services Specialist
• Maintained inventory and programming for CBS affiliate
• Executed assigned tasks with high degree of accuracy within specified
timeframe
• Provided stations with accurate and detailed availability to ensure
maximum usage of revenue potential
• Work with management, sales and copy personnel daily to make
adjustments for future revenue potential
2. • Provided prompt and successful solutions to station for continued
revenue potential
• Worked closely with stations DOS, NSM and LSM’s to ensure budget is
successfully met
• Provided top customer service to all station personnel
• Performed other duties as assigned
o Almanette Boutique Hotel & Lounge Gulfport, MS
Hotel Manager
• Planned and organized accommodation, catering and other hotel services
• Promoted and marketed the hotel
• Managed budgets and financial plans as well as controlled expenditures
• Recruited, trained and monitored staff
• Planned work schedules for individuals and teams
• Addressed problems and troubleshooting
• Ensured events and conferences ran smoothly
• Supervised maintenance, supplies, renovations and furnishings
• Worked daily with contractors and suppliers
• Ensured compliance with licensing laws, health and safety and other
statutory regulations
• Performed other duties as assigned or needed
2006 –2010 The Guice Agency Biloxi, MS
Account Manager
• Over 10 years advertising experience
• Manage local top accounts
• Strong client service, professional, diplomatic, supportive; excellent
interpersonal skills with clients, management, staff, public and media
• Always meeting deadlines with accuracy and quality; able to deal with
extended pressure; strong on follow-through
• Proven supervisory skills; organize, prioritize, and delegate tasks
• Effectively train staff in new concepts and procedures
• Assisted in creation of advertising campaigns
• Liaison between client, agency and media advisors, including selection,
budget and advertisement placement
• Plan media and placement; assist with creative services, copy and design
• Compile Competitive Spending reports on an as needed basis
• Supply various written press releases to media outlets
• Provide necessary assistance for various advertising operations
2005-2006 Belo Advertising Services Dallas, TX
AdvertisingServices Specialist
• Work in centralized traffic/programming environment
• Input programs for two stations
• Verify all network formats
• Input all movie timings for two stations
• Work closely with programming coordinator and sales assistant
3. • Verify and input all episode numbers for all programming
• Work closely with Fox, CBS, and UPN Networks
2003–2005 WXXV Fox 25 Gulfport, MS
Traffic/ProgrammingManager
• Received and input copy instructions
• Scheduled all programming in the traffic system
• Printed and purged all expired tapes from traffic system on a monthly basis
• Assisted sales people in resolving order and billing discrepancies
• Maintained daily logs; make moves to clear spots and do preemptions
• Assisted sales manager in inventory updating
• Prepared monthly inventory updating
• Reconciled log daily
• Prepared and provide all regular and special program listings, including
changes to newspapers and television listing services as well as in house
distribution
• Primary station contact for programming with Fox Network, UPN, Buena
Vista, Paramount, Warner Brothers, Universal Features
• Prepared Nielsen ratings surveys and BMI report
• Maintained daily programming lineup
• Prepared FCC Children’s Core Programming, Issues Programming, and
Children’s Commercial Limits Reports monthly, and ensure station compliance
quarterly
• Oversaw administration of Public Files
• Performed voice over for numerous clients
• Performed other duties as assigned
1998.2003 WJZD, Inc/ABN, Inc/Daniels Real Estate, Inc. Gulfport, MS
Traffic & ProgrammingManager/Real Estate/Broker Assistant
• Kept records of financial transactions for establishment
• Verified, allocated, and posted details of business transactions to subsidiary
accounts
• Reconciled and balanced corporate accounts
• Compiled reports to show statistics
• Managed traffic inventory and prepared invoices for local and national radio
station billing
• Announced 5pm and 6pm news broadcast
• Performed voice over for numerous clients and promotional events
• Managed 2 apartment complexes, 1 – 10 unit condo, and 7 houses
• Verified information for possible rentals
4. • Worked and prepared paperwork for Section 8 recipients
• Prepared monthly statements for managed properties
• Prepared 1099’s for annual taxes of rental properties
• Calculated employee wages, prepared withholding, Social Security, and other
tax reports
Education Fall 1990 University of Houston Houston, TX
Fall 1993 Jefferson Davis Junior College Gulfport, MS
Spring 1994 Northeastern State University Tahlequah, OK
Computer Skills O.S.I Traffic System, Excel, Microsoft Word, Microsoft Publisher, Fast Channel,
DG System, Media DVX, D.A.R.T, Traffic System, Quickbooks Pro 99-02,
Associated Press Broadcasting Service/Window 1.0, Music Pro, Powergold Music
System, Maestro Music System, Beta Cam, DVC Pro, and Power Point, Wide
Orbit Window Version 6.1, Wide Orbit DFP, The Rubicon Project/Weather
Channel, Tap Clicks, Office 365 Share Point, Frankly Producer/World Now,
Verve, Simpli.fi, Tube Mogul, Google DFP
2007- 2010: AAF MS Gulf Coast, District 7 – Board of Directors
Reference: Available upon request