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1. Website brief, Information Architect &
some Q&A

2. forever21.com
1) Main Page - Category and subcategories
header tab format

4. forever21.com
2) Product Page - A side panel that shows products
"We Recommend" related to the current product
being viewed or other products used to complete a
styled look. Similar to the "Try this" panel on the
right side of the product view page.

6. victoriassecret.com
1) Product Page - Colour swatch visual reference for
each product so that shoppers can see all the colour
options and click on it to see the product in that
colour

8. stevemadden.com
1) Product Page - A panel at the bottom of the
page that shows "Recently Viewed Items"

10. stevemadden.com
2) Product Page - Tabs to view alternate between
viewing the product description, reviews, size
chart, delivery, returns

12. stevemadden.com
3) Product Page - Header above product photo with
category ---> subcategory ---> product name. So
that a customer can click on the category name or
sub category name if they want to go back to
viewing those products again. This makes it simpler
for browsing since going back to the main page can
be avoided

14. Website Site Map Template

15. Home Page
Logo
What’s New Clothing Designers Accessories Bags & Purses Lookbook Sale
Flash Images
1 2 3 4
Featured
This month’s Designers/
Blog
lookbook Featured
Celebrity Style

16. What’s New Tab
Logo
What’s New
Clothing
This is what the drop down box should
Accessories have when a shopper clicks on or hovers
over the What’s New tab
Bags & Purses

17. Clothing Tab
Logo
Clothing
Shop by Product
Tops
Knitwear
Dresses
Bottoms
Outwear This is what the drop down box should
Loungewear & Active have when a shopper clicks on or hovers
wear over the Clothing tab
Hosiery
Shop by Occasion
Runway Rumours
Moods Of The Year
Manic Mondays
Paint The Town Red
Flirty Fridays
You Jetsetter You
Social Butterfly

18. Designers Tab
Logo
Designers
This is what the drop down box should
List of Designers
have when a shopper clicks on or hovers
over the Designers tab

19. Accessories Tab
Logo
Accessories
Jewellery
Necklaces
Bracelets & Bangles
Rings & Pins
Keychains
This is what the drop down box should
Belts
have when a shopper clicks on or hovers Hair Accessories
over the Accessories tab Hats & Caps
Scarves & Stoles
Sunglasses
Umbrellas

20. Bags & Purses Tab
Logo
Bags & Purses
Shoulder Bags
Totes
Clutches
This is what the drop down box should Wallets
have when a shopper clicks on or hovers Pouches
over the Bags & Purses tab
Travel Bags
Technology

21. Lookbook Tab
Logo
Lookbook
Today’s Temptation
Weekly Wardrobe
This is what the drop down box should
have when a shopper clicks on or hovers Celebrity Style
over the Lookbook tab
Blast from the Past

22. Sale Tab
Logo
Sale
Clothing
Accessories
This is what the drop down box should
have when a shopper clicks on or hovers Bags & Purses
over the Sale tab
Deal of the Day

23. Product Details
Accessories:
Apparel/ Clothing: Jewellery - 80 products
Tops/Blouses/Tunics - 90 products Bags & Purses - 30 products
T-Shirts/Tank Tops - 60 products Wallets, Tech and Small Leather Acc - 50
Shirts - 50 products products
Bottoms: 90 products Scarves and Hats - 20 products
- Skirts and Shorts (30 products Hair Acc - 50 products
-Trousers and Leggings (40 products) Belts - 15 products
- Denims (20 products) Sunglasses - 15 products
Rainwear - 15 products
Jumpsuits & Playsuits - 15 products
Outerwear: 50 products
- Jackets Lookbook: Going to consist of the existing
- Blazers items, which are styled as separate
- Vests looks for occasions as listed below
- Cardigans - Key Trend
- Seasonal (Summer/Winter)
Loungewear & Nightwear - 30 products - Social Commitments
Hosiery - 25 products
- Partywear
- Tights/ Stockings - Workwear
- Socks - Vacation

24. Shipping & payment Options
What will be region of shipping?
Western Region to start with - Bombay, Pune, Nagpur, etc
Will the website require any other modes of payment?, Like paypal,
cash on delivery, etc.
In addition to regular options, we would like to offer cash on delivery as
well

25. Do u have any specific requirement apart from a standard e-
commerce website?
Flash driven, visually attractive and connected to social media websites
Answers to your queries:
1) Can you tell us a little more about how http://www.dotbox.com/ can be integrated with the services
that you offer?
- They are a service providerslike us. It's an experimental CMS idea called, Social E-commerce. We are
providing an E-commerceportal with best implementation of social media interaction.
Social E-commerce - The user will who logs in to buy the product from your website, Finds an interface
where he/ shecan interact withother consumers of your website. This interface is similar to any
social network.
2) Do we need additional software for the shopping cart feature or will that be a part of any regular e-
commerce website that you design?
- No you do not need any software. You will need to pay for Hosting service, Payment portal (3rd
Party). For usage of payment portal you will also need to create a merchant account in your bank to
accept credit card payments.
3) What can you tell us about integration of the back end inventory management with the website?
- We provide a user friendly back end interface. We will provide a demonstration of how to use the back
end, after the completion of the project. It will have a comprehensive range of options to modify
data displayed in your E-commerce website.

26. Payment Portal & Hosting
•
Payment Portal - Payment portal/gateway is a 3rd party secured service which
makes sure all credit card/net banking transactions are securely
transacted to your bank account. EBS and CC Avenue are the best
payment gateways in India. Check out their pricing in the following links.
EBS-http://www.ebs.in/pricing_pricing.php
CC Avenue-http://www.ccavenue.com/content/pricing.jsp
Hosting - Since it is a E-commerce website the hosting needs to be highly
secure from online threats. We would suggest the following two hosting
services. These hosting service will be marginally expensive compared to
usual hosting services.
Bluehost-https://my.bluehost.com/cgi/help/141?step=141
HostMonster-https://my.hostmonster.com/cgi/help/141?step=141
These being 3rd party solutions would be billed directly to you at cost.

27. Thank you