This Branding project was our Final Interpreuneurial Master Project where we had to create a company from scratch, passing by all the required steps (buisness model, differenciator, Branding...).

2. TABLE OF CONTENT
WHO IS NOUR TRULY? 4
MISSION 5
VISION 6
CORE IDEA 7
MANIFESTO 8
BRAND INGREDIENTS 10
CULTURES 12
VALUES 13
NAMING 14
BRAND GUIDLINES 16
LOGO 16
DO’S & DON’TS 17
COLORS 18
ICONOGRAPHY 19
PRIMARY TYPEFACE 20
SECONDARY TYPEFACE 21
MOODBOARD 22
TONE OF VOICE 23
STATIONARY 24
PACKAGE OPTIONS 25

3. NOUR BRAND BOOK 2015
5
WHO IS
NOUR TRULY?
We are a group of young and
curious world travellers. We look
at each country as a unique place
on Earth, and there is no place on
Earth we would not like to explore.
We are proud of our roots, and
we want every person to feel the
same way about theirs. We don’t
believe in bad countries or bad
travel destinations. We believed
that some countries are simply
misperceived. And we know that
we can fix that.
Providing a strong brand to
countries which are poorly
perceived by foreign nations in
order to enhance their external
reputation and national pride.
MISSION

4. Make all 196 countries of the world
a travel destination.
VISION
CORE IDEACORE IDEA

5. Our innate belief is that each country is unique. There are no bad countries,
and our goal is to prove it. How? By daring to reveal the unseen secrets
of each nation and shine light over them. We tackle markets that our
competitors do not, and we are not afraid to do it. We combine the finest
local expertise with thorough research. We believe in the power of diversity.
Diversity of cultures, diversity of knowledge, diversity of experiences. Our
promise is to uncover each nation’s treasures and bridge the perception
gap by providing a 360o
objective view of what each country actual is. We
believe in the truth.
We believe in fairness and non-judgement. We believe in being tolerant and
accepting the difference. We stand for neutrality and unbiasedness. We see
tradition as the number one reason for feeling proud. Proud of your country,
proud of your roots, proud of your heritage. We believe that all the 196
countries in the world are great travel destinations. And we are devoted to
inciting curiosity and excitement in travelers to visit them all.
We believe our re-branding service has the power to reshape the
perception and image of a country. Within its borders and outside of
them. We believe that by combining personalized creative advisory and
guidance we act as road map creators for our clients. We believe the
enlightenment we provide them will guide their way down a new path.
And we believe that our work is be the driving force that will push these
nations to see further, to stand taller.
We believe in Light.
We believe in Nour.
MANIFESTO
NOUR BRAND BOOK 2015
8
NOUR BRAND BOOK 2015
9

6. BRAND INGREDIENTS
Making every citizen proud of
their country.
Encourage people to fly to a certain
destination.
Imprinting a certain (truthful -
positive) image of the quality of a
country.
Portraying the experience of
uniqueness of each destination/
location.
Correcting the misleading
image of a country.

7. NOUR BRAND BOOK 2015
12
Provenance:
Curious world travelers who live for
new experiences; who want to visit
new places and who are not scared
of the bad because they want to see
the good.
Delivery:
A strong national brand built on
the treasures of each nation.
Culture:
We do not judge people based
on their provenance, religion,
traditions, but most of all their
nationality.
Process:
We always have local expertise and
perform thorough research. We
try to spend time in the countries
to experience their true essence
(creative advisory, analytics and
reporting).
Vision:
Make all 196 countries of the world
a travel destination.
CULTURES
Daring
Insightful
Sustainability
National Pride
Pride
Resourceful
Creative
Coworking
Believe in future talent
VALUES

8. NOUR BRAND BOOK 2015
14
NOUR
NAMING
Nour is the Arabic word for Light. It is intangible, but essential to our lives.
We shine a new light over what is usually left in the dark, and we show the
world what is often hidden from their eyes.

9. NOUR BRAND BOOK 2015 NOUR BRAND BOOK 2015
16 17
BRAND GUIDLINES
LOGO
x
x
x/2
x/4
3x
yyy
DO’S & DON’TS
You can
inverse
the
colors of
the logo.
If the logo is less
than 4cm in weight
you remove only
the strapline.
Do not add a stroke
to the logo.
Do not distort the
logo.
Do not use bright
colors behind the
logo.
Do not change
the position of the
dotted line.

10. NOUR BRAND BOOK 2015 NOUR BRAND BOOK 2015
18 19
COLORS
CMY 0
k 80
CMY 0
k 25 CMYk 0
ICONOGRAPHY

11. NOUR BRAND BOOK 2015 NOUR BRAND BOOK 2015
20 21
PRIMARY TYPEFACE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Quicksand
Bold
Regular
Light
SECONDARY TYPEFACE
abcdefghijklmnopqrstuvwxyza
abcdefghijklmnopqrstuvwxyza
abcdefghijklmnopqrstuvwxyza
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Alverata Informal PE
Bold
Regular
Italic

12. NOUR BRAND BOOK 2015 NOUR BRAND BOOK 2015
22 23
Internal:
respectful, listen, informal/fun,
casual, friendly.
External:
formal, confident, expertise, trendy,
direct, diplomatic/politically
correct.
Culture:
diverse, multicultural, non-
judgemental, open, tolerant, no
internal competition, listeners,
observers.
TONE OF VOICE
MOODBOARD

13. NOUR BRAND BOOK 2015 NOUR BRAND BOOK 2015
24 25
STATIONARY

14. NOUR BRAND BOOK 2015
26
PACKAGE OPTIONS
PACKAGE 1 PACKAGE 2 PACKAGE 3 PACKAGE 4 PACKAGE 5 PACKAGE 6 PACKAGE 7
BRANDING:
Field research,
Findings Conceptualizing
Visual identity
Communication Plan
Recommendations Report
Brand Guidelines Book
Channels distribution
Advertising campaign Production (360)
Videos
Billboards
Posters
Magazine ( Ads/ Articles)
Digital Marketing Plan
Online Presence
Banners
SEO Recommendation
Analytical Report
Website evaluation
Social Media Plan:
Hashtag
Tone of voice
Platforms
Posting Schedule
Post Delivery Services
Follow up monitoring
Periodical Performance Report
Dedicated Project Management
Our offering will consist of four main activities: Branding, Execution
of Advertising Campaign, Development of a Digital Marketing Plan
and Monitoring of the ongoing campaigns. Because it is the core of
our services, Branding is the only activity that can be done separately,
whereas the remaining three need to be combianed with it.

15. info@nourbranding.com
nourbranding.com