A2C Portes ouvertes 2017

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Daniel Dutesco

Building a career in Advertising - the 5 C's

Marketing

THERE IS MORE THAN ONE PATH TO YOUR DESTINATION – DON’T BE AFFAIR TO EXPLORE

WHAT SOME SAY
ABOUT WORKING IN
ADVERTISING

GREAT CAMPAIGNS CAN CREATE SHIFTS IN
POPULAR CULTURE
“We are on a mission to help the next
generation of women develop a
positive relationship with the way they
look.”

PROMOTION/
ACTIVATION/
SPONSORSHIP EXPERIENCE
RETAIL/ARCHITECTURE/POP UP
CRM
PR/MEDIA
CAMPAIGN
DIGITAL/MOBILE/
ECOMMERCES
CONTENT/SOCIAL/
INFUENCERS
PRODUCT
TRADITIONAL
TV/RADIO/PRINT/OOH

WHAT ARE SOME OF YOUR FAVORITE CAMPAIGNS?

HOW TO BE VALUABLE
T-SHAPED TALENT PI-SHAPED TALENT

DANIEL DUTESCO
VP, DIGITAL STRATEGY
ddutesco@agencearchipel.com

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