[Challenge:Future] Moral underpinnings of Capitalism


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[Challenge:Future] Moral underpinnings of Capitalism

  2. 2. MACHIAVELLI: IN JUDGING POLICIES WE SHOULD CONSIDER THE RESULTS THAT HAVE BEEN ACHIEVED THROUGH THEM RATHER THAN THE MEANS BY WHICH THEY HAVE BEEN EXECUTED. Machiavelli wrote these words back in 16th century in Florence, but still they can be said for Capitalism. Human moral or moral of Capitalism? Do they differ one from another? Could we speak for moral of Capitalism in 21st century? Isn’t it the culture of consumerism the obvious answer to this question? What can be done? How we can improve our lives and change for better the current state of things?
  3. 3.  Capitalism brought to the development of mass consumerism linked to commercial propaganda. The advertisement and media made us idol-worship things and people, not values, they made us desire them, even if we do not need them.  Cloths, pop stars, smart phones and fashions become more important than values as honesty, family, friends, love, environment.
  4. 4.  The system of markets is far from natural system. The notion of “you want it, you receive it” caused the global environmental degradation. The human desires and greed led to enormous damages in global scale because of human behavior but nobody wants to pay for the damages.  The environment has an accounting problem with the capitalism.  Who has to pay for the damages: the producers, the users, the society as a global system?
  5. 5. EINSTEIN: WE CAN’T SOLVE PROBLEMS BY USING THE SAME KIND OF THINKING WE USED WHEN WE CREATED THEM.  One of the possible solutions is when we put the human in the centre of capitalism and not the market.  Human-centered approach of the economy and solution of current and future problems will lead us to a better society where the balance between people, nature and market is possible.
  6. 6. DESIGN THINKING AND SOCIAL INNOVATIONS  What we need is a humanistic approach that puts the focus on people and not on the market.  In order to develop it we need deep cultural knowledge, desire to learn, explore and implement our solutions.  We can design products, services, systems, projects that solve current problems of the people or at least do not create new ones;  The end result will be to create experience for people.
  7. 7. CREATE EXPERIENCE  The trend of 21st century is the Experience creation.  Marketing of all industries orientate towards experience.  People now pay not for products, services, brands, but for the experience that they promote and sell.  The brands are nothing without the values of their companies.  The focus again is on values and principles.
  8. 8. PRODUCT EXPERIENCE  Cloths of organic materials;  Especially designed limited series cars;  Products that support social, ecological causes;  Unique designs of products for one person or community;  Limited series;  Local brands that become popular globally;  2-in-1 products – that satisfy your expectations and bring added value to problem solution.
  9. 9. THE FUTURE OF CAPITALISM  I believe that when human-centered design becomes as popular as hyper-consumerism, we could speak for value-based Capitalism. Capitalism where the focus is put on the problem solving and sustainable ways of living.  That capitalism is the Capitalism of 21st century – the capitalism of the society, of the masses.  People have to identify with and understand the economy, not only to benefit from it.  It has to be “win-win” situation both for people and for nature.
  10. 10. THANK YOU FOR THE OPPORTUNITY ;-) Petya Ivanova DMS Challenge 2014