Watch the full show: http://domainsherpa.com/michael-gilmour
What are the best domain names to buy for parking, how can you maximize your return on investment when buying such names, and what is an appropriate return on investment for parking? These are but three of the questions answered in this week's show with Michael Gilmour.
An entrepreneur and investor, Gilmour started his domain name business by placing a big bet: his last $100 on a single domain name that he immediately parked. Learn how Gilmour parlayed his earnings from that single domain into a portfolio that at its peak generated thousands of dollars a day in parking revenue.
Sedo: Building the World's Largest Domain Marketplace - With Tim Schumacherdomainsherpa
Watch the full show: http://domainsherpa.com/tim-schumacher
How do three college students go from developing a software game to creating the largest domain name marketplace in the world?
Find out in this interview as the CEO of Sedo, Tim Schumacher, describes how he and his co-founders assembled the world's largest database of domain names for sale, with more than 15 million listings, and grew the company's revenue to over $135 million.
Rob Monster: Domain Development Is Where the Money Is...Usuallydomainsherpa
Watch the full video:
http://www.domainsherpa.com/rob-monster-epik-interview
As a degreed and lifelong student of economics, Rob Monster understands better than most the science of how wealth is produced, consumed and transferred. And he is making good use of that knowledge.
Monster’s successes are numerous, including the sale of his first company, GMI, a market research firm with revenue of $64 million and profits “north of $10 million,” and the development of Healthcare.com, a recently sold information and lead generation portal with revenue of $60 million. But not every venture of Monster’s has been a success, as you will hear about with Patents.com.
Monster draws from these experiences – both the victories and the disappointments – as he works to define a scalable domain development theory that will lead to consistent profits with domain names.
Richard Swerdlow: The Global Internet Real Estate Developerdomainsherpa
Watch the full show:
http://domainsherpa.com/richard-swerdlow
Anticipating the oversupply of condominiums in the United States, Richard Swerdlow bought Condo.com in 2005, and later added Houses.com and Property.com to his portfolio. He developed these premium domains into the world’s largest online marketplaces for real estate.
Another Company, Another Multimillion Dollar Sale – With Bill Karamouzisdomainsherpa
Watch the full show: http://domainsherpa.com/bill-kara
Bill Karamouzis has already hit three home runs in his domaining career. He sold his first two companies in 2005, each for well over seven figures. When it came time to launch his third company, Hallpass Media, he took the lessons he had learned from his past ventures and came up with a simple formula for success, which led to his third sale in 2011.
In this interview, conducted live at the TRAFFIC conference in Fort Lauderdale Beach, Florida, in October 2011, Bill Karamouzis recalls the strategy and tactics that led him to his latest successful business exit.
Toby Hardy bought FrenchRiviera.com in 2001 and is turning it into the ultimate online destination for the rich and famous who visit cities such as Monte Carlo, Cannes and the like.
Jennifer Manz: From Parked Page to Profitable Business in 3 Monthsdomainsherpa
Watch the full show: http://domainsherpa.com/jennifer-manz/
How do you take a domain name with a single parked page and turn it into a 10,000-page profitable, local online community guide in three months?
Jennifer Manz of Mannix Marketing shares the content and marketing strategies that made GlensFallsRegion.com – an $8 hand-registered domain name run by three full-time equivalent employees – profitable after only three months of operation.
Due Diligence for Domain Names - With Steve Jonesdomainsherpa
Watch the full show: http://domainsherpa.com/steve-jones/
In this show, Steve Jones walks us through the 11 steps of his process for domain name due diligence, which will keep you from buying a domain name that infringes on someone else's trademarks, that is stolen, or that was previously used for an unscrupulous purpose and might be on blacklists.
Dennis Lastochkin: The Technical Genius Who's Removing Subjectivity from Doma...domainsherpa
Watch the full show: http://www.domainsherpa.com/dennis-lastochkin-domainparking-interview/
Ask three domain name investors for a valuation of a domain name you are selling or thinking of buying, and you are likely to get three different answers -- maybe even four.
Enter Dennis Lastochkin, a technical genius who in just six months created a sophisticated valuation engine that is likely to remove most of the subjectivity from domain name appraisals.
Sedo: Building the World's Largest Domain Marketplace - With Tim Schumacherdomainsherpa
Watch the full show: http://domainsherpa.com/tim-schumacher
How do three college students go from developing a software game to creating the largest domain name marketplace in the world?
Find out in this interview as the CEO of Sedo, Tim Schumacher, describes how he and his co-founders assembled the world's largest database of domain names for sale, with more than 15 million listings, and grew the company's revenue to over $135 million.
Rob Monster: Domain Development Is Where the Money Is...Usuallydomainsherpa
Watch the full video:
http://www.domainsherpa.com/rob-monster-epik-interview
As a degreed and lifelong student of economics, Rob Monster understands better than most the science of how wealth is produced, consumed and transferred. And he is making good use of that knowledge.
Monster’s successes are numerous, including the sale of his first company, GMI, a market research firm with revenue of $64 million and profits “north of $10 million,” and the development of Healthcare.com, a recently sold information and lead generation portal with revenue of $60 million. But not every venture of Monster’s has been a success, as you will hear about with Patents.com.
Monster draws from these experiences – both the victories and the disappointments – as he works to define a scalable domain development theory that will lead to consistent profits with domain names.
Richard Swerdlow: The Global Internet Real Estate Developerdomainsherpa
Watch the full show:
http://domainsherpa.com/richard-swerdlow
Anticipating the oversupply of condominiums in the United States, Richard Swerdlow bought Condo.com in 2005, and later added Houses.com and Property.com to his portfolio. He developed these premium domains into the world’s largest online marketplaces for real estate.
Another Company, Another Multimillion Dollar Sale – With Bill Karamouzisdomainsherpa
Watch the full show: http://domainsherpa.com/bill-kara
Bill Karamouzis has already hit three home runs in his domaining career. He sold his first two companies in 2005, each for well over seven figures. When it came time to launch his third company, Hallpass Media, he took the lessons he had learned from his past ventures and came up with a simple formula for success, which led to his third sale in 2011.
In this interview, conducted live at the TRAFFIC conference in Fort Lauderdale Beach, Florida, in October 2011, Bill Karamouzis recalls the strategy and tactics that led him to his latest successful business exit.
Toby Hardy bought FrenchRiviera.com in 2001 and is turning it into the ultimate online destination for the rich and famous who visit cities such as Monte Carlo, Cannes and the like.
Jennifer Manz: From Parked Page to Profitable Business in 3 Monthsdomainsherpa
Watch the full show: http://domainsherpa.com/jennifer-manz/
How do you take a domain name with a single parked page and turn it into a 10,000-page profitable, local online community guide in three months?
Jennifer Manz of Mannix Marketing shares the content and marketing strategies that made GlensFallsRegion.com – an $8 hand-registered domain name run by three full-time equivalent employees – profitable after only three months of operation.
Due Diligence for Domain Names - With Steve Jonesdomainsherpa
Watch the full show: http://domainsherpa.com/steve-jones/
In this show, Steve Jones walks us through the 11 steps of his process for domain name due diligence, which will keep you from buying a domain name that infringes on someone else's trademarks, that is stolen, or that was previously used for an unscrupulous purpose and might be on blacklists.
Dennis Lastochkin: The Technical Genius Who's Removing Subjectivity from Doma...domainsherpa
Watch the full show: http://www.domainsherpa.com/dennis-lastochkin-domainparking-interview/
Ask three domain name investors for a valuation of a domain name you are selling or thinking of buying, and you are likely to get three different answers -- maybe even four.
Enter Dennis Lastochkin, a technical genius who in just six months created a sophisticated valuation engine that is likely to remove most of the subjectivity from domain name appraisals.
How to Sell a Domain Name - with Adam Dickerdomainsherpa
Watch the full show: http://domainsherpa.com/sales-tactics
If you have ever had difficulty selling domain names, this interview – really a master class – will provide the education and motivation you need to get moving in the right direction.
Adam Dicker, founder of DNFCollege.com, shares the strategies and tactics that have helped him contact potential buyers, negotiate prices and sell thousands of domain names worth millions of dollars over the past 20 years.
Bill McClure: How to Build a Successful, Diversified, Family-run Businessdomainsherpa
Watch the full show: http://domainsherpa.com/bill-mcclure
Bill McClure is not a newcomer to the domain name industry. Years ago he bought and built FlowersDirect.com and eFlowers.com and then sold them to FTD. Over his many years of acquiring, building and selling businesses, he has learned one simple fact: You can always trust your family.
Listen along as Bill discusses how he targets markets, how much he purchases domain names for, how he develops them, and what kind of leaders he is looking for to continue building more businesses in the future. If you are an entrepreneur or passionate about e-commerce, this is a must-see interview.
The Back-of-the-Envelope Drawing that Launched a $495 Million Business - With...domainsherpa
Watch the full show: http://domainsherpa.com/john-ferber
John Feber wrote an affiliate-tracking software program in 1997. His brother, Scott Feber, drew a picture of how that software could be used online to pair corporate advertisers and website publishers.
Together, based on John’s software and Scott’s drawing, the Ferber brothers built the largest ad network based on an at-the-time new concept of cost-per-click advertising. When they sold the company to AOL/Time Warner in 2004, Advertising.com reached 90 percent of people on the Internet, an average of 20 times per day.
Tenacity Drives Highest Domain Sale in Turkish History – With Nokta Domainsdomainsherpa
Watch the full show:
http://www.domainsherpa.com/nokta-domains-interview
In July 2011, the Nokta Domains sales team closed the highest domain name sale in Turkish history: UcakBileti.com, which means “flight ticket” in Turkish. The domain name sold for a quarter of a million U.S. dollars.
In this show, Arif Şengören and Merve Engin, a sales specialist and a portfolio specialist with the Nokta Domains sales team, share how the domain name was acquired, valued, marketed and sold for top dollar.
Evan Horowitz: Making Millions Through Adult Domains and an Affiliate Networkdomainsherpa
Watch the full interview: http://domainsherpa.com/evan-horowitz
Evan Horowitz learned about the Internet and honed his sales expertise early in his career. Doing so helped him develop one of the leading domain name brokerages and create an affiliate network worth millions in annual sales. Along the way, Horowitz invented the system and method for Affiliate Pooling, a patent that last year alone brought in $1 million in licensing fees.
In this show, Horowitz shares how he built his businesses, how he enforces his patent, and his views for the future of the domain name industry.
Page Howe: Domain Names for the Average Joedomainsherpa
Watch the video: http://domainsherpa.com/page-howe
Page Howe did not start domaining in the mid-1990s like so many other mega-domainers. Howe uses a very structured approach to successfully buy and sell domain names on a daily basis.
Shane Wells: How I Went from $50,000 to More Than $250,000 in Sales Per Yeardomainsherpa
Watch the full show:
http://www.domainsherpa.com/shane-wells/
It's relatively straightforward to build a geodomain into a directory or blog. But where most people fall short in making their venture a successful business is the sales process. Shane Wells, on the other hand, loves to sell. His enthusiasm for sales (and his success) speaks for itself -- he went from $50,000 in sales to more than $250,000 per year in sales.
Danny Sullivan: Domain Names and Search Engine Optimizationdomainsherpa
Watch the full show: http://domainsherpa.com/danny-sullivan/
To have a website that ranks highly in search engines like Google and Bing, just how important is the domain name? For the most reliable information on this topic, I invited the leading authority on search engines, Danny Sullivan, to join me on DomainSherpa.
Listen in as Sullivan discusses the often-debated relationship between domain names and search engine optimization, including:
* Do keywords within the domain name help search engine optimization?
* Are keywords within the domain name better than just having keywords elsewhere in the URL?
* Is buying a premium generic domain name a good investment for a new business?
* And many more
Paolo DiVincenzo: 4 Steps to Increase Parking Revenue by 70%domainsherpa
Watch the full show: http://domainsherpa.com/paolo-divencenzo/
In this interview, Paolo DiVincenzo describes four steps to increase domain name PPC parking revenue by more than 70 percent, as well as how to implement the four steps in your own portfolio.
It's Not Too Late to Hand Register Domains and Build a Million-dollar Busines...domainsherpa
Watch the full show: http://domainsherpa.com/adam-hawley
Some people complain that if you did not buy domains in the mid-1990s you missed the window of opportunity. But what if you could hand register 12,450 domain names today for $7.87 each and build a million-dollar business?
Adam Hawley, president of Zipsurance.com, did exactly that. By leasing insurance-related domain names and providing associated services, Hawley connects insurance agents to clients and is on track to bring in more than $1 million in sales in 2012.
Turn 90 Marginal Domain Names into $56,000 Per Month - With Andrew Hazendomainsherpa
Watch the full show: http://domainsherpa.com/andrew-hazen/
Andrew Hazen knows a thing or two about marketing. In fact, he has built and sold two Internet marketing companies, pocketing millions of dollars in the process. And he has written a book using easy-to-understand language about search engine optimization.
In this show, Andrew shares how he turned 90 admittedly marginal hand-registered .com domain names and one .info domain into $56,000 per month. (I have seen the Google Adsense report to verify this impressive figure.) You will be surprised to learn that in addition to search engine optimization, a clever television ad campaign drove the results.
Maximizing Domain Name PPC Income - With Howard Hoffmandomainsherpa
Watch the full show: http://domainsherpa.com/howard-hoffman/
In the midst of a recession and with domain name parking revenue down, what can you do today to maximize your domain name pay-per-click (PPC) income?
Howard Hoffman, president of PPCIncome.com makes a living focused on maximizing the revenue from his portfolio of 9,000 domain names. Actually, that's only half of his living. The other half is O2Cool Oxygen Water, a company he founded in 1998, which was the catalyst for his domain name career.
Colin Pape: Helping Communities Shop Locallydomainsherpa
Watch the full show: http://www.domainsherpa.com/colin-pape
How do you leverage 8,000 domain names to create the largest buy-local network in the world? Colin Pape, president of ShopCity.com, answers this question and more as he describes how he built ShopMidland.com – serving a town of only 16,000 residents – into a $100,000+ business, and is now scaling it across thousands of Shop[CityName].com domain names. Pape is also taking on Google by filing a U.S. Federal Trade Commission complaint for anti-competitive behavior.
Fred Mercaldo: The Tycoon of Geodomainsdomainsherpa
Watch the full show: http://domainsherpa.com/fred-mercaldo
Fred Mercaldo understands city.com geographic domain names (geodomains) better than most other domain name investors. He has built multiple companies and platforms in the geodomain space, including a software company, a marketing services company and a call center.
In this show, Mercaldo describes his experiences building successful geodomain name properties and shares tactics others can use to develop geodomains profitably.
These are the steps to publishing a book. Notice - MARKETING appears on nearly every slide, because the most successful self-published authors begin marketing as soon as they START writing their books. Learn more: http://www.writemarketdesign.com/book_timeline.htm
How to Sell a Domain Name - with Adam Dickerdomainsherpa
Watch the full show: http://domainsherpa.com/sales-tactics
If you have ever had difficulty selling domain names, this interview – really a master class – will provide the education and motivation you need to get moving in the right direction.
Adam Dicker, founder of DNFCollege.com, shares the strategies and tactics that have helped him contact potential buyers, negotiate prices and sell thousands of domain names worth millions of dollars over the past 20 years.
Bill McClure: How to Build a Successful, Diversified, Family-run Businessdomainsherpa
Watch the full show: http://domainsherpa.com/bill-mcclure
Bill McClure is not a newcomer to the domain name industry. Years ago he bought and built FlowersDirect.com and eFlowers.com and then sold them to FTD. Over his many years of acquiring, building and selling businesses, he has learned one simple fact: You can always trust your family.
Listen along as Bill discusses how he targets markets, how much he purchases domain names for, how he develops them, and what kind of leaders he is looking for to continue building more businesses in the future. If you are an entrepreneur or passionate about e-commerce, this is a must-see interview.
The Back-of-the-Envelope Drawing that Launched a $495 Million Business - With...domainsherpa
Watch the full show: http://domainsherpa.com/john-ferber
John Feber wrote an affiliate-tracking software program in 1997. His brother, Scott Feber, drew a picture of how that software could be used online to pair corporate advertisers and website publishers.
Together, based on John’s software and Scott’s drawing, the Ferber brothers built the largest ad network based on an at-the-time new concept of cost-per-click advertising. When they sold the company to AOL/Time Warner in 2004, Advertising.com reached 90 percent of people on the Internet, an average of 20 times per day.
Tenacity Drives Highest Domain Sale in Turkish History – With Nokta Domainsdomainsherpa
Watch the full show:
http://www.domainsherpa.com/nokta-domains-interview
In July 2011, the Nokta Domains sales team closed the highest domain name sale in Turkish history: UcakBileti.com, which means “flight ticket” in Turkish. The domain name sold for a quarter of a million U.S. dollars.
In this show, Arif Şengören and Merve Engin, a sales specialist and a portfolio specialist with the Nokta Domains sales team, share how the domain name was acquired, valued, marketed and sold for top dollar.
Evan Horowitz: Making Millions Through Adult Domains and an Affiliate Networkdomainsherpa
Watch the full interview: http://domainsherpa.com/evan-horowitz
Evan Horowitz learned about the Internet and honed his sales expertise early in his career. Doing so helped him develop one of the leading domain name brokerages and create an affiliate network worth millions in annual sales. Along the way, Horowitz invented the system and method for Affiliate Pooling, a patent that last year alone brought in $1 million in licensing fees.
In this show, Horowitz shares how he built his businesses, how he enforces his patent, and his views for the future of the domain name industry.
Page Howe: Domain Names for the Average Joedomainsherpa
Watch the video: http://domainsherpa.com/page-howe
Page Howe did not start domaining in the mid-1990s like so many other mega-domainers. Howe uses a very structured approach to successfully buy and sell domain names on a daily basis.
Shane Wells: How I Went from $50,000 to More Than $250,000 in Sales Per Yeardomainsherpa
Watch the full show:
http://www.domainsherpa.com/shane-wells/
It's relatively straightforward to build a geodomain into a directory or blog. But where most people fall short in making their venture a successful business is the sales process. Shane Wells, on the other hand, loves to sell. His enthusiasm for sales (and his success) speaks for itself -- he went from $50,000 in sales to more than $250,000 per year in sales.
Danny Sullivan: Domain Names and Search Engine Optimizationdomainsherpa
Watch the full show: http://domainsherpa.com/danny-sullivan/
To have a website that ranks highly in search engines like Google and Bing, just how important is the domain name? For the most reliable information on this topic, I invited the leading authority on search engines, Danny Sullivan, to join me on DomainSherpa.
Listen in as Sullivan discusses the often-debated relationship between domain names and search engine optimization, including:
* Do keywords within the domain name help search engine optimization?
* Are keywords within the domain name better than just having keywords elsewhere in the URL?
* Is buying a premium generic domain name a good investment for a new business?
* And many more
Paolo DiVincenzo: 4 Steps to Increase Parking Revenue by 70%domainsherpa
Watch the full show: http://domainsherpa.com/paolo-divencenzo/
In this interview, Paolo DiVincenzo describes four steps to increase domain name PPC parking revenue by more than 70 percent, as well as how to implement the four steps in your own portfolio.
It's Not Too Late to Hand Register Domains and Build a Million-dollar Busines...domainsherpa
Watch the full show: http://domainsherpa.com/adam-hawley
Some people complain that if you did not buy domains in the mid-1990s you missed the window of opportunity. But what if you could hand register 12,450 domain names today for $7.87 each and build a million-dollar business?
Adam Hawley, president of Zipsurance.com, did exactly that. By leasing insurance-related domain names and providing associated services, Hawley connects insurance agents to clients and is on track to bring in more than $1 million in sales in 2012.
Turn 90 Marginal Domain Names into $56,000 Per Month - With Andrew Hazendomainsherpa
Watch the full show: http://domainsherpa.com/andrew-hazen/
Andrew Hazen knows a thing or two about marketing. In fact, he has built and sold two Internet marketing companies, pocketing millions of dollars in the process. And he has written a book using easy-to-understand language about search engine optimization.
In this show, Andrew shares how he turned 90 admittedly marginal hand-registered .com domain names and one .info domain into $56,000 per month. (I have seen the Google Adsense report to verify this impressive figure.) You will be surprised to learn that in addition to search engine optimization, a clever television ad campaign drove the results.
Maximizing Domain Name PPC Income - With Howard Hoffmandomainsherpa
Watch the full show: http://domainsherpa.com/howard-hoffman/
In the midst of a recession and with domain name parking revenue down, what can you do today to maximize your domain name pay-per-click (PPC) income?
Howard Hoffman, president of PPCIncome.com makes a living focused on maximizing the revenue from his portfolio of 9,000 domain names. Actually, that's only half of his living. The other half is O2Cool Oxygen Water, a company he founded in 1998, which was the catalyst for his domain name career.
Colin Pape: Helping Communities Shop Locallydomainsherpa
Watch the full show: http://www.domainsherpa.com/colin-pape
How do you leverage 8,000 domain names to create the largest buy-local network in the world? Colin Pape, president of ShopCity.com, answers this question and more as he describes how he built ShopMidland.com – serving a town of only 16,000 residents – into a $100,000+ business, and is now scaling it across thousands of Shop[CityName].com domain names. Pape is also taking on Google by filing a U.S. Federal Trade Commission complaint for anti-competitive behavior.
Fred Mercaldo: The Tycoon of Geodomainsdomainsherpa
Watch the full show: http://domainsherpa.com/fred-mercaldo
Fred Mercaldo understands city.com geographic domain names (geodomains) better than most other domain name investors. He has built multiple companies and platforms in the geodomain space, including a software company, a marketing services company and a call center.
In this show, Mercaldo describes his experiences building successful geodomain name properties and shares tactics others can use to develop geodomains profitably.
These are the steps to publishing a book. Notice - MARKETING appears on nearly every slide, because the most successful self-published authors begin marketing as soon as they START writing their books. Learn more: http://www.writemarketdesign.com/book_timeline.htm
How To Get Commercial Cleaning Accountsshane deubell
This is a quick presentation on how to get commercial cleaning accounts. We conducted a survey of 1000 small business owners and managers asking one simple question.
How do you prefer commercial cleaning businesses contact you?
The choices were : email marketing, phone, door to door sales, direct mail, networking, google search, and social media
[Event] 2018 1st Half Registered Company Meetup
(B2B Marketing Strategies for Small Business)
Join us at 2018 1st Half Registered Company Meetup!
At the event, we will have 2 seminar sessions on B2B Marketing Strategies for small business.
Light Dinner would be provided and Networking will follow.
If you are interested in this event, please register at eventbrite.
2018 1st Half Registered Company Meetup에 여러분을 초대합니다.
B2B Marketing Strategies for small business에 관한 세미나 후에 저녁 및 네트워킹이 있으니 많은 분들의 관심 부탁드립니다.
참석을 원하시는 분은 Eventbrite로 등록해 주시기 바랍니다.
When and where?
Thursday, May 10th, 2018 5:30PM to 8:30PM
Silicon Valley Capital Club, Ballroom South
Who should attend?
KIC SV Registered companies/ GIH companies, KIC Program Participants, Mentors, Ventures, Entrepreneurs, VCs, etc.
Speakers
Nahm, Tae Hee (Founder, Director of Storm Ventures)
Tim Johnson (President of UPRAISE PR)
Crowdfunding a Pre-Order Campaign on Your Own WebsiteTryCelery
We've outlined the benefits of hosting a crowdfunding campaign on your own website. We've also done the research, and uncovered the 3 things majority of $1M+ DIY crowdfunded campaigns have in common.
The Secret to Private Sales
What you can learn from the top 5 players.
www.optaros.com
This e-book was developed using the intelligence and insight of Marc Osofsky and Adam Michelson.
Hidden traffic hack revealed by top Social Media marketers to promote business to the top by social media influencers who are toppers in the affiliate marketing.
Link : http://bit.ly/39LJLzo
Nick Stamoulis of Brick Marketing and SEO Journal, presented this SEO webinar to the business partners of Constant Contact as an SEO 101, 90 minute online SEO webinar.
9 Business to Business (B2B) Startup Business Models Dave Parker
Your startup idea is unique - but the business model isn't unique. What can you learn from established fast growth startup companies? The models and key metrics they use to monetize their ideas.
learn more about your revenue models and how they compare to other peer & competitor companies at www.lumeric.com
Similar to Michael Gilmour: 50% ROI Per Year on Domain Name Parking (19)
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Michael Gilmour: 50% ROI Per Year on Domain Name Parking
1. DomainSherpa.com:
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Interview with Michael Gilmour, ParkLogic.com
Watch the full video at:
http://www.domainsherpa.com/michael-gilmour-parklogic-interview/
Before we get started, you know DomainTools.com, right? I can type
whois.sc/domainname really fast and I do it daily, but until recently I didn't
know how powerful their other tools were. If I want a domain name, I can set
a free alert to notify me when it changes status. If it goes to auction, I can use
their sales history tool to find comps and determine my maximum bid price.
After I buy it and develop the domain into a business, I can set up alerts for
any domains registered that contain my trademark, and I can set up registrant
alerts of all my competitors so I can keep an eye on what domains they're
buying and know what they're up to before they make any announcements.
DomainTools.com needs to be in your toolbox, like it is in mine. Go sign up
for an account on DomainTools.com today.
My second sponsor is David E. Weslow at Wiley Rein. Imagine having a
legal issue, like a UDRP or cease and desist, imagine having to get an
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imagine going to your family lawyer who just doesn't get it, or one of the
expensive law firms in your city who are going to invoice for thousands upon
thousands of dollars. Then imagine going to David E. Weslow, who will
understand your domain name portfolio and your intellectual property assets,
understand the domain name environment, and be able to help you out. David
E. Weslow. I trust him, and I suggest you give him a call. Your initial
consultation is free. Call David E. Weslow at Wiley Rein.
Finally, our newest sponsor is Protrada - The Domain Exchange. Protrada is
an amazing new platform for professional domainers and new-comers alike.
Protrada makes trading domain names easy. With just a few clicks, you can
analyze, bid, buy and sell domains across all major marketplaces including
NameJet, Go Daddy, SnapNames and Craigslist. You can also develop
stagnating domains you own into great-looking, content-rich, socially-active
websites that will rank at Google and Bing. This tool is more comprehensive
than any other I've seen. If you only use it for it's 21 powerful buying filters,
Michael Gilmour (ParkLogic.com) Interview Page 1 of 44
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you'll get your money's worth. Get your free 14-day trial now at
Protrada.com.
Here's your program.
Michael Cyger: Hey everyone. My name is Michael Cyger, and I'm the
Publisher of Domain Sherpa (dot) com, the web site where you come to learn
how to be a successful domain name entrepreneur directly from the experts.
We've heard over the past few years, over and over again, about the death of
domain name parking. What used to be a very lucrative tactic a few years ago
has now dried up according to many domain name investors. But if there
were a way to actually make money parking domain names? That's the
question we're going to answer today. How can a domain name investor
maximize revenue from parking domain names? Joining me to answer this
question is Michael Gilmour. Michael is the Founder and CEO of Park Logic,
a domain name management and parking service. Michael, welcome to the
show.
Michael Gilmour: Hi, how you doing Michael?
Michael Cyger: Great. Michael I hope you're up to the challenge today. I've
put out quite a task for you to tell the audience how to make money with
parking. Are you up for it?
Michael Gilmour: Absolutely. Yeah, let me tell you. Parking is alive and
well.
Michael Cyger: Great. And I'm glad you said that. We're gonna find out in
this show. And I find this particularly interesting, because I've never parked a
domain name in my life. So while I'm asking you the questions, I'm going to
be thinking in the back of my mind how can I put this to work; what domain
names can I buy to park; how will I monetize them; what kind of return on
investment can I expect to receive. So let's get started with this question.
What are the major points that someone should know about when considering
domain names to buy for parking?
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Michael Gilmour: Well, the number on concern is, the domain has to have
traffic. If it doesn't have traffic, then no parking service - I don't care who it is
- is gonna make money with that. Everything comes down to traffic, because
that's what the advertisers want.
Michael Cyger: Yep.
Michael Gilmour: And so, that's the thing. These are an important thing to
look at.
Michael Cyger: The first thing: needs traffic.
Michael Gilmour: Yep.
Michael Cyger: What's the next thing?
Michael Gilmour: Okay. The next thing you need to really look at is, once
you got the traffic, you got the domain, then you need to be able to increase
the click through rate; the relevance. In other words, you need to find out
what advertisers wants this traffic. Then you move from there and say, great.
I know that, say, games. Is it games traffic, so I want to attract games type
advertisers to them. So you set your keyword, but you need to set the highest
paying keyword. Being to work on the earning per click.
Michael Cyger: Okay.
Michael Gilmour: So, you got a high click through rate because you know
what the traffic wants. You then wanna get the highest paying keyword.
Michael Cyger: Okay.
Michael Gilmour: That's what it's about. Now, you can do other things such
as begin to alter the look and feel of the pages and things like that, and it'll
give you an even better result, but ultimately what it comes down to working
on the click through rate and also the earning per click.
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Michael Cyger: Alright. Got it. So we need to buy domains with traffic. We
need to know how to monetize them best; where to monetize them. And then
we need to make sure that we're monetizing the best; that the highest earnings
per click, and converting that traffic.
Michael Gilmour: Absolutely. Absolutely. That's what it boils down to.
Michael Cyger: Alright.
Michael Gilmour: But, can I just say...
Michael Cyger: Yeah, please.
Michael Gilmour: If I interrupt you for a second is that, get domains with
traffic. I cannot emphasize that enough. Like people have said, as you said in
your intro, that yeah, maybe domain parking is dead and all that sort of stuff.
The bottom line is there's more traffic around in domains than there has ever
been before. And advertisers want the traffic. So it's a matter of trying to
better match and doing some more work. Well, in the past you made about a
similar beach drinking. Sipping a nice cocktail, or something like that, and
earning your billion dollars a year. But now you've actually gotta do some
work. So it's like welcome to the real world everyone.
Michael Cyger: Yeah. Alright. We're gonna dig into each of these steps that
we went over. But if someone was to watch this show, Michael, you know,
and they wanna know, if I invest the time in watching this show, and
listening to Michael, and taking what he says to heart, and I go and do this
stuff, and I buy the domain names, and I modify my portfolio, and I have the
domain names that he's recommending, what can they expect as a return on
their investment? What's a good; what would you expect to be a good return
on investment from parked domain names?
Michael Gilmour: If I didn't get a fifty percent return on investment, I'd be
very concerned. That's the bottom line; is that you can buy portfolios, now,
for around two years revenue; and there's some risk associated with that, so
make sure you know who you're buying from. You need to do some
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appropriate due diligence. But it's around two years revenue, so fifty percent
return is what I'd be looking for.
Michael Cyger: Okay. Alright, great. So, Michael, before we get into the
details of this, I wanna go back a little bit in your history, and find out how
you got to this point, and how you know so much about domain name
parking. So let's go back for a moment. I'm gonna go back to about 1998.
You just graduated with a Masters Degree in Business Administration from
what I understand, and you wanted to get in this thing that was coming out,
called the Internet. And so, you bought some modems, and you started your
own ISP. Tell me about that.
Michael Gilmour: Yeah. Boy, you're taking me down memory lane here. I
remember that. It was actually my marketing group in the middle of my
MBA. And we had the opportunity to study photocopy paper or the Internet
as our marketing project. And the other guys in the group said; we call made
a very important decision. And that was to study photocopy paper. And we
ended up with a high distinction for the subject, but this thing called the
Internet really bugged me. Because I've been involved in the bulletin board
systems back in the eighties and stuff, and I thought there's something about
the Internet. And so, I thought, well, if you wanna learn something, become
it. So I founded an ISP in the back room of my house.
Michael Cyger: Yeah.
Michael Gilmour: And in the end, I had like a cord of phone lines about that
big, you know, coming. It'd been pulled into my house, and I had a wall of
modems. And every now and then I'd bring my friends into my back room,
and it'd be like Starship Enterprise here. I'd turn on the sound for the
modems, and they go [sounds of modem] continuously. And I said to them,
'That is the sound of a cash register'. And I was getting like five bucks an
hour. It was like they were the days.
Michael Cyger: Five bucks an hour you're making at your ISP?
Michael Gilmour: Yeah, and I was running out of the back room of my
house, thinking, 'How good is this?'
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Michael Cyger: Yeah. That's pretty good.
Michael Gilmour: Yeah, but..
Michael Cyger: Five bucks an hour. You're talking about five bucks an hour
per line, not five bucks an hour across all the lines that were coming in on
this bundle.
Michael Gilmour: Oh, no, no. Five bucks per line.
Michael Cyger: Per line. Right.
Michael Gilmour: Yeah, absolutely. And so, it was like, every time I would
turn the modem sounds on, and I'd go, 'That's the sound of a cash register'. It
was wonderful.
Michael Cyger: Yeah, and I'm so sad that my kids are never gonna have the
pleasure of starting up their computer, and then connecting to their 56K BOD
Modem and hearing that beautiful sound connecting.
Michael Gilmour: Fifty-six? That's fast! I was doing thirty-three.
Michael Cyger: Wow.
Michael Gilmour: Yeah, so that was an interesting experience.
Michael Cyger: So, how big did you build that business, Michael? How many
customers did you have?
Michael Gilmour: Oh, I'm trying to remember; some thousands of customers.
Michael Cyger: Thousands.
Michael Gilmour: Yeah.
Michael Cyger: So, what was your revenue at the end of that business?
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Michael Gilmour: Oh, you're asking me to remember a long time ago. I was
doing - let me think how much -. I can't even remember now.
Michael Cyger: No?
Michael Gilmour: I really can't. In the end, I grew that business; we had
twenty-three staff.
Michael Cyger: Wow!
Michael Gilmour: I got some venture capital, which was an experience in
itself. If you've ever raised venture capital before, it's always an experience.
And we predominately was for developing an online advertising system. And
we call it active information. And so, what would happen was; is that the
money would come in in (Unclear 8:43.2). And I remember I put my hand
out one day, and the people that invested was actually Compaq Computers.
Michael Cyger: Oh, wow.
Michael Gilmour: Yeah, yeah. So I put my hand out for my next (Unclear
8:54.6) of money, and they said, oh, look, essentially if you read between the
lines, it was like, 'Michael, we're emerging with Hewlett Packard. And we're
cleaning up these small investments. And your 1.6 million you're expecting;
it's just not gonna come'. And I go, 'Well, we're under contract'. And they
said, 'Yeah, we know, but you know, we got like three hundred lawyers and a
few hundred million dollars worth of legal fees we've allocated to deal with
risk stuff, so, nah, it's not coming'. And I looked around, and business models
ran because research; a lot of it was research. Was to run down a cash down
to zero, and then you put your hand out for the next bit of money you
expected, and so forth; until you commercialize the product. And so, You're
trying to fill at one point a six million dollar hole in a few weeks. Pretty
difficult.
Michael Cyger: Yeah.
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Michael Gilmour: And so, I had to close that business. I just about lost my
house.
Michael Cyger: Wow.
Michael Gilmour: In that process. It was not a pretty situation.
Michael Cyger: What year was that roughly, Michael?
Michael Gilmour: Was it 2001? So it's just after the Sydney Olympics, yeah.
Michael Cyger: Okay.
Michael Gilmour: Right around then.
Michael Cyger: So you had thousands of customers; each of which, every
time they connected to the Internet, they were paying you five dollars an
hour. So you had a good amount of revenue. You know, I can't count the
amount of entrepreneurs that I have spoken to in the past who built up their
wealth in ISPs, you know. It's amazing how ISPs grew. How much money -
how much cash - they threw off. And then a lot of them got acquired. You
didn't necessarily have that exit. When you concluded the business, you were
completely out of money?
Michael Gilmour: Yeah, so, essentially what happened was; when we got the
investment in, the ISP became less and less of a focus. Because it began to
modernize that time.
Michael Cyger: Oh, I got it.
Michael Gilmour: And so, you won't get five bucks an hour. Something like
that. In the end, it was getting. It wasn't an hourly rate. It was a fixed fee per
month, and all that sort of stuff.
Michael Cyger: Got you.
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Michael Gilmour: Yeah, so the money was put in predominantly for an online
advertising system, so I cut my teeth on that. And in the process, I became
the Vice Chairman of the Australian Internet Industry Association. And in
fact, I headed up the online task force; forcing the standards for the whole
country. I was the chairman of that. So I learned a lot about online
advertising and so forth, and it's during that period of time. And it was very
difficult. So when you have a research project, and you run your cash down,
and you expect the next cash to come in, you have no where to move.
Michael Cyger: Right.
Michael Gilmour: So we had to close that business and everything. And there
were some other smaller investors who got called out and everything, which
was not a pretty scene, but it was great news later. Those same small
investors did some further investments with me. Because they said, 'Look,
Michael. It's one of those things that happens in business, and no one can do
anything'.
Michael Cyger: Yeah.
Michael Gilmour: Yeah. So that was nice so much to me. Because you
wonder what people think.
Michael Cyger: Yeah. No, definitely. And so, at the end of that period of
your professional career, you found yourself without your company, without
a savings nest egg, almost without your house, without a job, but I read you
had a hundred dollars to your name.
Michael Gilmour: Yeah. Well, just to be clear on that. It took us quite some
time to save up that hundred dollars. Yeah, it was just that we literally had
like a hundred bucks. And we saved that. My wife and I had saved that up to
go out for dinner. It was like a big thing to go and have a nice dinner. And I
began to look at this domain thing. And I thought there's something about
domains. And I blew the hundred bucks.
Michael Cyger: What did you buy?
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Michael Gilmour: I bought a domain. It was Bigpap (dot) com.
Michael Cyger: Bigcap? C-A-P?
Michael Gilmour: Bigpap. P-A-P.
Michael Cyger: Bigpap (dot) com.
Michael Gilmour: (dot) com. And I remember buying this domain. And I had
bought it on one of the forums from some person who had it, and I really
knew nothing. And I remember the next day, and I parked it. I was like one of
the very first people to do parking.
Michael Cyger: Where did you park it at the time?
Michael Gilmour: I parked it at Ceto.
Michael Cyger: Okay.
Michael Gilmour: I just liked them. I don't know. I was one of their first
customers.
Michael Cyger: Yeah. Yeah.
Michael Gilmour: And I remember the next day. I remember earning like
fifty cents. Like, let me tell you. At that point in time, I had an epiphany. And
I thought I suddenly made; I felt like I'd just fall into a pool of money. And I
called up all my friends and everything like that. And I must of my very
understanding wife, and I said, 'Guess what? We made fifty cents! Someone
clicked on our name, and we made fifty cents!' And she goes, 'Was it you?' I
said, 'No. I didn't click. It's not the right thing to do', and all this different
stuff. And I remember calling up and some of my friends would say, 'Come
on Michael. Go and get a job'. I said, 'No, no. There's something about this'.
Because the thing I understood was that I earned the money, and I actually
didn't have to do any effort after acquiring the domain.
Michael Cyger: Right.
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Michael Gilmour: Yeah. So, I then looked around the house, and we sold
everything we possibly could. Like, including the kids slide at the back; their
slide. We sold everything, and get every penny and poured it into domains.
Michael Cyger: Wow! So let me get this straight. So you went in the
backyard. You saw the play system you bought a year before for your kids.
You said, 'Sorry kids. There's a school down the street you can go play at',
and you sold that. Sold your Walkman. Whatever you had, you sold. And
how much did you raise? How much did you raise?
Michael Gilmour: Well, it was across a period of time. We probably raised
about five thousand bucks or something like that. It was like I had this thing
that just said, 'I need cash now!' And I couldn't get credit cards. Because we
essentially had no income or anything. So I couldn't (Unclear 15:02.8) from
those sources. So I just got it.
Michael Cyger: So over a period of time, how long did you raise the five
thousand dollars?
Michael Gilmour: Over a few months.
Michael Cyger: A few months. And then, what did you do with that five
thousand dollars?
Michael Gilmour: We just bought domains. Let me tell you the story. The
second domain I bought was; I think it was - from memory - RBCMP3 (dot)
com. It was something like that.
Michael Cyger: RBCMP3 (dot) com. Something like that.
Michael Gilmour: It was something like that. And that made me precisely
zero money. And I reregistered that domain every single year because it
reminded me to ask the question, Where does the traffic come from? It was a
russian music site, and you really couldn't monetize that traffic at that time.
Michael Cyger: Yeah. Wow.
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Michael Gilmour: Yeah. So it was like an eight buck training course I went
on every year; to remind me to ask where the traffic.
Michael Cyger: So we're gonna get into why Bigpap (dot) com even made
fifty cents to begin with, but I'm gonna put that aside for right now. So the
rest of the story is, you saved up five thousand bucks over a few months. And
then you put it all into domains. Do you remember how many domains you
owned after you spend that five thousand dollars?
Michael Gilmour: I can't remember.
Michael Cyger: No?
Michael Gilmour: I really can't. What actually happened is that - I remember
this distinctly - I got to earning. Like, I was acquiring domains. And back in
those days, you were looking at Alexa. You were looking at Overture
rankings. All that sort of stuff. Yeah, and you do whatever you could to be
able to source the traffic. And so, what I then did was, it raised the portfolio
up to about twenty bucks a day. Sorry, two bucks fifty a day. I called up my
brother. And I said to him, 'Guess what? I'm earning two bucks fifty a day
from my portfolio'. And he said, 'Michael, you can now buy like a burger a
McDonalds and a coke. Come on, get a life'. Then it went to like twenty-five
bucks a day. Then fifty bucks a day. And I kept on reinvesting; just constant
reinvestment. And then a hundred bucks a day. And about a hundred bucks a
day, people started going quiet. Like they were just completely like slinging
off at me up until then. Then a hundred bucks a day. And at about two
hundred bucks a day, all my friends wanted to get involved. And then at
about four hundred bucks a day, I began to get calls from people saying,
'Heck, you're in this interesting business'. And I'm thinking, 'I haven't spoken
to you in like ten years'. And they all say can you get me some domain
names. And I'd say to them, 'No. I'm getting them for myself'.
Michael Cyger: Right. Exactly.
Michael Gilmour: And it just kept on growing from there. And it just kept on
going up, and up, and up.
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Michael Cyger: So you started with five thousand dollars worth of domains,
and you were making two dollars and fifty cents a day, then twenty-five
dollars a day, then a hundred dollars a day; reinvesting the profits that you're
making off the portfolio. Here's the question that everybody wants to know.
How did you pay your bills? How did you have kids? Why didn't your wife
divorce you? You know, if you're spending all your money on domains, how
did you make your life work?
Michael Gilmour: Yeah. Yeah. Well, that's an interesting question. I think my
wife is too busy working herself, just to make sure we paid the bills, to
divorce me, so.
Michael Cyger: That works out. If you don't have any money to contribute to
the family because you're reinvesting it and everything, then your spouse or
your partner has to work twice as hard.
Michael Gilmour: Yeah. I was also doing. I actually do some consulting type
work in that sort of stuff in the space. I understand the Internet and how it
works. And so, as well as doing all these things, I was doing that sort of stuff
as well. And that was pretty full on.
Michael Cyger: Alright.
Michael Gilmour: So I was working eighteen hour plus days. On domains, I
wasn't just a hundred percent domain because I couldn't afford to be, as you
said. Like, how do I turn my computer on if you haven't paid your power
bill?
Michael Cyger: Right. Exactly. If they shut off the Internet, you can't buy
domain names.
Michael Gilmour: Exactly. Yeah. So it was. Like, we even went to the stage,
and we rented our lounge room out to another business. So we had another
business for a period of time running in our lounge room in order to raise
cash.
Michael Gilmour (ParkLogic.com) Interview Page 13 of 44
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Michael Cyger: Wow.
Michael Gilmour: So when I say we raised cash, I mean we did anything. We
had students stay with us. Like, foreign students would come. They'd need to
stay for like a few weeks or something like that. And so, we had a house full
of foreign students as well.
Michael Cyger: Wow. Alright. So before we jump into these points that we
talked about in the intro Michael, I need to ask you, how many domains do
you own today? And how many of them are parked?
Michael Gilmour: Okay. About ninety-nine percent of my domains are
parked, or are being monetized in some way.
Michael Cyger: Yep.
Michael Gilmour: I personally own about five hundred domains now. Maybe
part of my story I should say, I sold out a whole lot of my portfolio.
Michael Cyger: Okay.
Michael Gilmour: But I'm involved in portfolios of about twenty odd dabs
and thirty thousand domains.
Michael Cyger: Okay. So you personally own five hundred. I assume that
you park them all with Park Logic, your company?
Michael Gilmour: Of course.
Michael Cyger: Okay.
Michael Gilmour: Why wouldn't I? It's the best place.
Michael Cyger: Are you willing to go on record and tell the audience how
much you earn from your parked domains?
Michael Gilmour: They heyday, or now?
Michael Gilmour (ParkLogic.com) Interview Page 14 of 44
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Michael Cyger: Both.
Michael Gilmour: I prefer to keep.
Michael Cyger: Let's talk about the heyday. During the heyday, this was in
the past. It's not being done anymore. What was the highest revenue that you
earned per day on your domains?
Michael Gilmour: Thousands a day.
Michael Cyger: How much?
Michael Gilmour: Thousands.
Michael Cyger: Thousands. Ten thousand? Five thousand?
Michael Gilmour: Yeah, I'll leave it as that. That's pretty enough. Put it this
way. The electricity bill was paid for.
Michael Cyger: Alright. So in the heyday, you earned thousands of dollars
per day on your domain names, of which you may of actually owned more at
that time since you've mentioned that you've sold off. Are you willing to say
how much you earn today on average, per day?
Michael Gilmour: No.
Michael Cyger: Okay.
Michael Gilmour: Enough. Let me tell you what I've done. I've moved from
an active manager of my domains, to an investor. And so, what I've done is,
although I have the company Park Logic; it manages all domains. But from
personal perspective, I just get a return on my investment.
Michael Cyger: Right.
Michael Gilmour (ParkLogic.com) Interview Page 15 of 44
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Michael Gilmour: Yeah. I used to completely outsource that. And so, I don't
have to think about my domains anymore or anything. I just know that the
systems process this stuff, and all the systems handle it.
Michael Cyger: Well, let me as you this then. What your return on investment
for your five hundred domains that you own today?
Michael Gilmour: Oh, my return on investment. A few hundred percent per
year.
Michael Cyger: A few hundred percent per year. So at least three hundred
percent per year.
Michael Gilmour: Yes.
Michael Cyger: So if you own one domain, and you paid a hundred dollars
for it, you're getting three hundred dollars per year on that one domain.
Michael Gilmour: Yes.
Michael Cyger: Okay. And you own five hundred domains, and you spent a
lot of money for it; most of which probably weren't hand registrations.
Michael Gilmour: So the majority of my domain investment, now, is actually
a part of a (Unclear 22:37.0) kit, who has a share of portfolio domains.
Michael Cyger: Got it.
Michael Gilmour: Portfolio of domains actually.
Michael Cyger: Alright. Well, hundreds of percent sounds much better than
the one percent I think I get from my savings bank here in the United States,
and definitely better than the maybe five or six percent that I'm getting from
my portfolio right now. So let's jump into the recommendations for
maximizing parking revenue. In the beginning, we talked about a few
different things that we need to do. You said that the first thing that needs to
be done is you need to own domains that get traffic.
Michael Gilmour (ParkLogic.com) Interview Page 16 of 44
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Michael Gilmour: That's correct.
Michael Cyger: Alright.
Michael Gilmour: That's actually critical. The number of people who come to
me that say, 'Michael can we go, and I want you to monetize our domains'. I
say, 'Fantastic. Do they have traffic?' And they say, 'No'. And I go, 'Well,
what does the advertiser want?' You know, it's sort of like, come on. And
they say, 'Well, we thought you could just wave your magic wand and
suddenly we'd start earning money'. And so many people have been burned
because they just go along and they get excited about domains, and they just
start registering domains, and they have no relevance for advertisers; no
traffic. It's bad news.
Michael Cyger: Okay. So let me ask you this. I don't even.
Michael Gilmour: Where do you find them?
Michael Cyger: No. I'm gonna take five steps before that! I don't even know
if my domains are getting traffic. I know, I'm terrible. I am the worst. I am a
domain developer; that's my only excuse. I don't even know if some of the
domains I own are getting traffic. They don't resolve. They don't do anything.
What do I need to do first?
Michael Gilmour: The first thing you do is you need to get those numbers.
And you get those numbers from, like. As a domain developer, using Google
Analytics.
Michael Cyger: Well, but most of them aren't even on web sites. And I can't
even put it in Google Analytics. What do I do to see if it's even getting traffic
on any of the domains?
Michael Gilmour: Send the domains. Just park the domains.
Michael Gilmour (ParkLogic.com) Interview Page 17 of 44
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Michael Cyger: Park 'em any place. I can go to your company's Park Logic. I
can go to Ceto. I can go to GoDaddy. Park 'em, and they'll give me free
information on what kind of traffic.
Michael Gilmour: That's correct.
Michael Cyger: Okay. So I get them parked. What kind of traffic do I need to
see in order for it to tell me that I should be doing something with this
domain?
Michael Gilmour: Okay. The rules that we apply is that if a domain has one
unique per day, you wanna keep that domain.
Michael Cyger: That's it. One unique per day. And not me; somebody else.
Michael Gilmour: Well, if it makes eighty percent of the registration cost, we
would re-register the domain.
Michael Cyger: Okay. Alright. What if it wasn't hand registered? What if I
bought it for fifty bucks off DN Forum?
Michael Gilmour: For what purpose?
Michael Cyger: I thought it was gonna make some money. I went and parked
it. If it doesn't get eighty percent of that fifty dollars that I paid for it, is it
worth keeping?
Michael Gilmour: No, I say it's eighty percent of the registration cost.
Michael Cyger: Okay. Whatever I paid to register it every year. The ongoing
registration.
Michael Gilmour: That's true. The ongoing.
Michael Cyger: Okay. I got it. So at least one unique visitor per day. That
doesn't seem like a very high threshold to get over.
Michael Gilmour (ParkLogic.com) Interview Page 18 of 44
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Michael Gilmour: No, it really is if you think about it. You've gotta make
say, eight bucks, eight bucks fifty per year on (dot) com. Depending on what
you're paying for registration fees. Yeah, so it's evidently doable with one
unique a day. And if you get twenty cents a click, and you have let's say ten
percent click through rate, then it's close enough to eight bucks, you know.
It's very close
Michael Cyger: Okay. Alright. So, I take my domains; I move them over to a
parking company. I see how much traffic they're getting. If they're getting
traffic, then. Or let's stop there. So if they're getting traffic, then I wanna park
'em. If they're not getting traffic, don't renew 'em, right? Or try and sell them
somebody else.
Michael Gilmour: That's correct. I think that the important thing to always
ask yourself is, what is the business model that you're using for your
domains? Is the business model, this day, a very, very good brandable
domain that you managed to acquire somehow, and so you wanna sell it for a
million bucks? Or is it a traffic domain, which you're gonna go and park? Or
is this particular domain just a whole series of them, which like stock items
that shot, and you wanna sell them for like seven hundred bucks a shot,
which is roughly the average price; a thousand bucks a shot for a domain for
a small business. And so, you wanna move your business model from a one
percent per year stock turn to two percent year stock turn. So that's the thing
you need to be very really clear on is for your domains, is what you actually
have as your business model.
Michael Cyger: So I get that. And everybody that's doing domain name
investing, I agree, they should have a business model. But in all three of
those. But they don't; I agree. But in all three of those cases, until they're
making money or whatever, until they decide what they wanna do, or until
they find a small business owner to buy it, they wanna park it and earn some
revenue.
Michael Gilmour: Well, absolutely. Like, let's face it. If you're not parking
right now your domains, you're earning zero. So anything above zero is good.
I'm a pretty simple guy. Anything above zero is a good number.
Michael Gilmour (ParkLogic.com) Interview Page 19 of 44
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Michael Cyger: So I park my domains, Michael. I, you know, I like my
domains. I don't wanna give 'em up even if they're not making any money
because I bought 'em because I have a business idea for 'em, or I think it's just
a great brandable domain name. But let's say I wanna go out, and I actually
wanna acquire. I wanna diversify my income stream. I'm holding on to some
domain names, which I know aren't gonna generate revenue, but later on I'm
gonna hopefully sell for a nice little A. But I wanna have some domain that I
don't wanna sell. I just wanna keep them for parking. What kind of domain
names do I wanna buy that I know are gonna do well in parking?
Michael Gilmour: Yeah, that's a really interesting question. Look, the best
domain names to buy - and people hate me saying this - is typos. Typos of
keywords and things like that, so you're not infringing trademarks. Or some
people buy typos of trademarks, which I think it would inherit a legal risk.
Michael Cyger: Yeah.
Michael Gilmour: They really do. And particularly a lot of the trademark
owners are becoming more aggressive around that. But typos of keywords is
fine. Or you can get keywords; it's good. Personally, I actually didn't invest a
huge amount of money in (dot) COMs. I looked at the rest of the world, said,
'Look. I'll let everyone fight over (dot) COMs, and I'll have the rest of world
thank you very much'. So I went and got CO.UKs, DEs, ATs; all that sort of
stuff. So I looked at the rest of the world, and said, okay, where is there very
large economies. I also looked where there's a high penetration of credit
cards. Because then the advertiser who buys with their credit card online
advertising can then seek a return, because they got a web site where people
are buying with credit cards. And so, I looked at that. And I began just to buy
up in those jurisdictions, and I let everyone else fight over (dot) COMs. Just
go for it guys. So I bought a lot of (dot) ESs; a lot of IN, for India. And I
found that they were extremely lucrative (Unclear 29:55.9). But the
interesting thing is it's sort of like the (Unclear 29.58.7) analogy. While
everyone else is trying to build them on, which is like three miles deep with
all this sort of stuff, I'm there strip-mining other countries. So it was just a
(Unclear 30:11.3) goal. Just lying around the place. Still no ones doing
anything about it because it's not a (dot) com so it can't be good. And I'm
thinking, I go to these conferences year, after year, after year, and everyone
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will only talk about (dot) COMs. Take a look a the auctions at the
conferences, and there's only (dot) COMs.
Michael Cyger: Right.
Michael Gilmour: And I just smile. I just sit back. And I'm there with my
European friends in particular, and we're just smiling. And we're going, 'Keep
going. Just keep emphasizing (dot) com'. And let me tell you, we're just
buying up everything.
Michael Cyger: Alright. So now everything's bought because of guys like you
and your friends that went into auctions in other countries besides the US and
bought 'em all. So what is a new entrepreneur, who's trying to get out of their
daily job, Michael; they don't wanna be in the rat race anymore. They wanna
control their own destiny. What kind of domain names can they buy today?
You said make by trademarks, if you're willing to risk legal action, which,
you know, I do not recommend.
Michael Gilmour: No, I'd steer clear of them.
Michael Cyger: By typos of generic words.
Michael Gilmour: Yeah.
Michael Cyger: So, if somebody's typing in diapers, which, you know, we go
through a lot over here with a one year old in my house, getting some sort of
typographical error of diapers; if it's not a trademark, which I don't think it is.
I know it was bought my Amazon - Diapers (dot) com. So that would get
more traffic because people are just mistyping things. Are there any general
rules regarding typos that people should?
Michael Gilmour: What you gotta understand is that most people, like I'm
talking about the professional domainers.
Michael Cyger: Yeah.
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Michael Gilmour: They build typo machines. And they said, okay. I'm going
to typo every single word in the English language, and you'll see if that
domain has traffic; that particular domain. And when I say strip-mining, there
is people who are doing this with millions of domains a day they are testing.
Michael Cyger: Yeah.
Michael Gilmour: Yeah, okay. So, they are just completely going for
anything that moves the traffic. So if I was to say to someone, what would
you do to buy a registered domains, I would go to CCTLDs. Okay. Because
particularly (dot) com has been completely stripped out. I would also then
play it into trends. Like, you pick up your newspaper or something of value;
look online. You suddenly see there are these different strange words.
Michael Cyger: Right.
Michael Gilmour: I go and I'd begin to sort of buy some domains around
there. Like, solar energy and that sort of stuff, for example. You see a trend
happening there. Or you can go into some of the forums and things like that,
and rather than buying individual domains, you buy a portfolio of domains.
And your pay could cost two to three years revenue or something like that;
depending on the quality of the portfolio. Like, I must admit, like when I buy
a portfolio, now, of domains, or any domains, we put them into the Park
Logic system, and it allows us to bench mark them against an industry risk
index we've created; which we allow all of our customers to see. So it gives
us an idea of the financial risk of a particular portfolio.
Michael Cyger: Okay. So if I'm gonna buy a domain portfolio, the general
rule that you think is a good measure and practice is to look at the revenue for
that portfolio over a year, and then pay two times that.
Michael Gilmour: Yeah, two times that; two and a half times. That sort of
stuff. That sort of range.
Michael Cyger: Yeah.
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Michael Gilmour: Like the market will be what the market is. And sometimes
you get distressed sellers, and sometimes you get what you want.
Michael Cyger: There are quite a few distressed sellers unfortunately. Just
due to the market conditions. So you might be able to pick up a decent
portfolio now.
Michael Gilmour: Oh, absolutely. Like there's a lot of people who they
bought their portfolios in the past based upon raising capital either via equity
or raising capital with debt. And now, say some of their parking earnings has
gone down, and so now they're struggling to pay debts and so forth.
Michael Cyger: Right.
Michael Gilmour: And that becomes a really big issue. And so, they're
willing to sell. They're selling the capital value.
Michael Cyger: Yeah. Yeah. Okay. So we talked about which domain names
are the best domain names to focus on. And then your next step was there
was once you get the domain names, you need to figure out how to monetize
them.
Michael Gilmour: Yeah. The number one rules is this: do not put all your
domains with a single provider; a single parking company. Do not. If you do
that, you are losing money. I tell people this over and over again. I feel like
I'm a broken record. If you put all your domains with a single place, you are
losing money. And you may have made if you say, 'Well, Michael. I'm not
losing money because I was earning ten bucks a day at this one place. I
moved to another place, and now I'm earning twelve dollars a day. So I'm not
losing money'. Okay, no. What you need to understand is on a domain by
domain basis, some will do better and some will do worse. So what you
actually wanna do is break apart your portfolio, and find out where they're all
doing better. And by the way, that changes on a daily basis.
Michael Cyger: Yeah.
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Michael Gilmour: So it's a complex thing. And I recommend to people that to
manage your own portfolio in today's day and age, is a bad idea. Don't. You
get your spreadsheets out; all that extra stuff. My recommendation is, go to
one of the aggregators, whether it's Park Logic, whether it's any of the others
- I don't really care -, but get your domains, go with someone which has built
systems over years, which allows you to go on, spread your traffic to the
highest paid solutions.
Michael Cyger: So you wanna go with a provider that monetizes through
different opportunities.
Michael Gilmour: Yeah.
Michael Cyger: And they have a logic. They have algorithm that should
optimize this domain goes best for Legion; this domain goes best for Google
Adsense; this domain goes best for this revenue stream.
Michael Gilmour: Yeah.
Michael Cyger: And being able to optimize those.
Michael Gilmour: That's correct. So they've built a system, which allows the
optimization of the traffic.
Michael Cyger: Okay.
Michael Gilmour: Now the thing you need to understand about that is that
optimization of traffic is as much about revenue loss minimization as it is
about revenue maximization. Let me explain. Let's imagine I've got a
domain; I'm earning a dollar a day for one place. And I'm thinking, 'Well,
maybe this other place will allow me to earn more'. So I send a bit of traffic
over there, and it earns eighty cents. That information has cost me twenty
cents. So how can you get that information, but at a reduced cost? And that's
really what true optimization is all about. And we've spent; I've spent now
probably six years doing this sort of thing.
Michael Cyger: Yeah.
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Michael Gilmour: And Park Logic the last five years. So it's a tough, tough
job.
Michael Cyger: Yeah.
Michael Gilmour: Requires lots of computing power. And to be able to do all
this.
Michael Cyger: Right.
Michael Gilmour: But if you're not doing something like that, then I can
actually guarantee you're losing money.
Michael Cyger: So you say not to go with one parking provider, but is that
even a good solution? Isn't a better solution to go with an aggregator?
Somebody that, you know.
Michael Gilmour: Yes.
Michael Cyger: Because if I go to just one provider, and to be honest with
you, I don't even know enough about the parking situation to say company A
only uses Google Adsense, you know. Isn't it better to go with an aggregator
that could say I use Adsense; I use two different type of layout systems; I use,
you know, provider B,C, and D, and advertisers A and B, and you know,
brings it all in? I can't just use that solution. I need an aggregator solution.
Michael Gilmour: That's good. Let me separate things out. You've got
Parking companies, and the typical parking company will have a single
advertiser source. Like, a Google or Yahoo.
Michael Cyger: Okay.
Michael Gilmour: Typically would be. Alright. Then you're gonna have the
aggregators, who just sit on top of them. And realistically, what an aggregator
does is they traffic in, and they say, 'At this point in time, for this day, who's
gonna pay the most for this traffic'. It's like an auction system on domain by
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domain basis. Who's gonna pay the most. And I know that's what we do, so
we then send the traffic to those places.
Michael Cyger: Okay.
Michael Gilmour: This is a number of benefits for a particularly new
domainer. The first benefit is you get to be a part of somewhat a scale. So
we're managing hundreds and hundreds of thousands of domains right now.
But if you go in with your three hundred domains and say to a parking
company, 'I'd like a really good deal', they'll smile politely and say, 'Yeah, we
give you the best deal you're gonna get'. And people are like, 'Really? Woah'.
Michael Cyger: Right.
Michael Gilmour: And if you go and put domains with an aggregator, you
automatically get part of the big deal. Because the aggregators have got such
a scale.
Michael Cyger: Right.
Michael Gilmour: And so, I would recommend, just for that; forget all the
optimization, if you get all the traffic and stuff like that, do that. The
aggregator will take a cut of the action. It's worth every penny.
Michael Cyger: Yeah. Okay. And how many?
Michael Gilmour: If you ask for someone else, I don't care. But it's worth
every penny.
Michael Cyger: So, not to make this a promotional video for Park Logic, but
how many revenue sources do you plug into your system? If you had to count
them all, how many do you have? How many are there?
Michael Gilmour: Over time we probably use about twenty to twenty-five
sources.
Michael Cyger: Okay.
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Michael Gilmour: Right now we've cut it back to about ten sources of
revenue.
Michael Cyger: Okay.
Michael Gilmour: And the reason why is this. The more sources of revenue
you have, the more testing you have to do, and the more twenty cents's you
lose.
Michael Cyger: Right.
Michael Gilmour: From the example before.
Michael Cyger: Right.
Michael Gilmour: So you actually want. It's a very sophisticated algorithm on
how you gain information and not lose revenue.
Michael Cyger: Yeah. So if I give you one domain, and you look at it, you
may say, 'Well, it's similar to this domain over here. So I can minimize these
revenue sources, and then do less testing to get you to a maximum revenue'.
Michael Gilmour: Yeah, there's all sorts of things that we do.
Michael Cyger: Yeah.
Michael Gilmour: There's stuff such as you never send the same IP address to
the same parking provider within a twenty-four hour window.
Michael Cyger: Interesting. Okay.
Michael Gilmour: Because they don't count the second (Unclear 40:51.4).
Michael Cyger: Right. So that's one way that you maximize the revenue for
the domain owner. Okay.
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Michael Gilmour: We do many interesting things like match lunch time in
Berlin with lunch time in LA. Because you wanna be able to work at different
times when advertisers are working and that sort of stuff. So there's a lot of
sophistication in what a good aggregator will do.
Michael Cyger: Alright. Great. So we talked about buying good domain
names, and which domain names might be better. We talked about not
putting all your eggs in one basket; don't go with one provider. When you go
with a provider, go with an aggregator that can dynamically drive traffic to
the highest bidder. We also talked in the pre-interview, Michael, about best
matching the keywords to the traffic that's coming to that domain name.
Michael Gilmour: Yeah. Yeah, a good aggregator should be able to do a lot
of this work for you. Is that they've been tracking keywords for years, and
years, and years, and that sort of stuff. And so, they should automatically
begin to put this into place for you. You wanna get relevance. So increase the
click through rate to make sure you're matching the traffic to the advertisers.
And the second thing you wanna do is then find out what is the highest
paying keyword in that. And by the way, that changes all the time.
Michael Cyger: Right.
Michael Gilmour: You can't set your keyword and say forget it. It changes all
the time. So there needs to be systems in place. Like, personally, if I was to
get into the domain industry now, I would definitely go with an aggregator
who had all the tools - the system - to do this. Because then you can treat it as
an investment. You know it's being looked after. You put the domains over
here with this aggregator and they're doing all these things. And then you can
go along and spend your time trying to find better domains.
Michael Cyger: Right.
Michael Gilmour: Yeah, and developing more competency in finding the
domains. And spend the time doing that. And then push them across.
Michael Cyger: Got it.
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Michael Gilmour: That's what I would do right now. And that's forgetting of
I'm involved in Park Logic and stuff. So it just makes logical sense.
Michael Cyger: So if I wanna focus only on the domains that are generating
good revenue from parking, I can follow these steps. I can move them over to
an aggregator like Park Logic. I can let you do your work. And then I can
focus more on buying more domains, or taking whatever earnings I have and
focus on buying more domains. And my benchmarks are if they're getting at
least one unique visitor per day or I'm generating eighty percent of my
registration cost for that domain per year; then it's probably a good domain
name to keep.
Michael Gilmour: Absolutely.
Michael Cyger: Okay.
Michael Gilmour: Absolutely. So I would definitely be looking to domains
that have that sort of profile.
Michael Cyger: Okay. Sounds good. So when it comes to parking today,
Michael, how much should somebody spend on a domain name that they're
expecting to monetize with parking?
Michael Gilmour: I lost a piece of string. If you a domain name's doing ten
thousand uniques a day, you know; like ten thousand uniques a day, then, you
know, it's how much do I wanna spend, because that domain may earn me a
thousand bucks a day.
Michael Cyger: Okay. Let me phrase it this way. If I bought a domain name
today, I should expect to receive fifty percent of that investment per year.
That's the benchmark that you use, right?
Michael Gilmour: Yep.
Michael Cyger: Okay.
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Michael Gilmour: If I was buying from someone else. If I was registering a
domain name - hand registering -, typically speaking, you're looking at about
a return.
Michael Cyger: Okay. So if I hand register it, it's completely clear. I'm
making my own judgment. I'm buying that domain name. I move it to a
service like yours. I measure how many uniques per day and how much
revenue I'm generating. It's cut and dry; black and white. I know whether I'm
gonna keep it or let it drop.
Michael Gilmour: Yes.
Michael Cyger: I wanna buy a domain name from somebody. I think it's
gonna be good. It's got insurance in the word. It's relatively short. Whatever
my reasons for buying the domain name. How much should I spend on the
domain name given I don't know what kind of information that domain name
has? You know, the current owner is on a discussion forum, let's say. Let me
give you a scenario. He's on a discussion forum. He says that it gets some
traffic. I ask him for revenue. He says he doesn't have any revenue numbers.
What do I do when I wanna buy a domain name, I'm gonna spend more than
registration cost, and [Sorry. My video just blanked out.] I wanna make a
good decision for buying that for parking, Michael. What do you
recommend?
Michael Gilmour: Okay. What I think you're actually asking is this. It's a
couple of questions. The first one is due diligence. How do I know what I'm
buying is actually what I'm really buying?
Michael Cyger: Right.
Michael Gilmour: Okay. If I'm buying a forum, the first thing I'd look at -
you go to DM Forum, or something like that - is how many posts has this
person done.
Michael Cyger: Okay.
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Michael Gilmour: And you can see; if they've done like a thousand posts, you
know that they're an established person.
Michael Cyger: They've been around for a while.
Michael Gilmour: Yep.
Michael Cyger: Okay.
Michael Gilmour: Exactly. So don't buy from strangers. That's the rule. That's
the first thing I'd look at. If someone cannot provide you with revenue stats,
or they can't provide you with traffic stats, I would be very, very nervous.
Michael Cyger: Because if they had traffic, there's no reason they shouldn't
be monetizing it.
Michael Gilmour: If not, it could be all bots. It could all be electronically
driven, so it's like the reason why they're not showing you revenue stats is
because there isn't any.
Michael Cyger: Okay.
Michael Gilmour: So the only time I'd ever buy a domain which just had
traffic stats would be if I was buying off a personal friend.
Michael Cyger: Okay. So if you knew them and trusted them, that's one
thing. But if you don't know the person, they gotta provide traffic stats and
they have to provide revenue stats.
Michael Gilmour: Yep.
Michael Cyger: Otherwise you wouldn't buy it personally.
Michael Gilmour: I wouldn't buy it.
Michael Cyger: Okay. So when they provide you the traffic stats, and it says
that there's five unique per day; and they provide you the revenue stats, and it
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says it's making two hundred dollars a year, you would probably pay four
hundred dollars for that domain name.
Michael Gilmour: Yeah, four to five hundred bucks for that domain.
Michael Cyger: Okay.
Michael Gilmour: And it depends. Like the other thing I would look at is it
trademark infringing? If it's trademark infringing, then I go, 'Oh, hang on a
second here'. Or if they say typo of a keywords, so there's no legal issues over
it, then that alters the (Unclear 47:23.4) profile.
Michael Cyger: Definitely.
Michael Gilmour: Yeah, so I'm very wary of the trademark type situations.
Michael Cyger: Okay. So that makes perfect sense. So we're talking return on
investment that you wanna see fifty percent per year. Alright. So I was
looking through. I receive a few different newsletters per day, which I think a
lot of domain entrepreneurs do. They sign up for the newsletters. They come
in. They're sort of an amalgamation from a broker of multiple domain names
that were for sale. My inbox showed an email today. It was a three letter
domain name. It looked like decent letters. And you know, three, four letters
have a good price; three letters have even better. I think it was listed for about
twenty thousand dollars.
Michael Gilmour: Yep.
Michael Cyger: And they said that it generated a thousand dollars per year in
parking.
Michael Gilmour: Yep.
Michael Cyger: With two thousand type-ins per month. Good buy or not a
good buy?
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Michael Gilmour: Okay, there's a couple of things about this. If I was buying
it purely on the parking revenue, it's a bad buy. And because why I'm getting
a twenty year return investment here. I'll put my money somewhere else.
Michael Cyger: Alright.
Michael Gilmour: But if I'm buying it because it's a good three letter domain,
which has a generic value - I'm not sure what the letters were for this domain
-, then hey, absolutely. Keep it.
Michael Cyger: Yeah.
Michael Gilmour: Yeah, and go after it. Because your business model then is
migrating from one of pure traffic to I think I can sell this domain for more
than twenty thousand dollars. That's essentially what you're saying.
Michael Cyger: Right.
Michael Gilmour: Well, I think I can build a site on this domain, which will
generate more than twenty thousand bucks a year.
Michael Cyger: Okay.
Michael Gilmour: And you'll take a look at a couple of things. You look at
your opportunity cost, and you look at the actual cost. So if you're buying
domains saying, you know what? I think this is a great domain. I'm gonna
build it out. I'm gonna build a business on it. There's an opportunity cost
associated with that, so you gotta take that into account.
Michael Cyger: Yeah.
Michael Gilmour: All those different things. So in terms of pricing, and
someone's asking for twenty thousand bucks for a particular domain, those
are the sort of things I think about. Look it's a tough one, yeah?
Michael Cyger: Yeah. No, that's great advice. Because I was intermingling
two separate valuations. You know, one is the valuation based just on the
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parking, and then the other one is the inherent value in a three letter generic
domain name; and there's only a certain number of three letter generic
domain names available. So it does have a value associated with it, you just
have to wait for your payday to show up.
Michael Gilmour: That's the thing; is that you are waiting for your payday.
So what you're saying is this domain is worth more than twenty thousand
dollars.
Michael Cyger: Yep.
Michael Gilmour: And that's essentially what you're saying. So then you ask
yourself today is it worth more than twenty thousand dollars, or is it
tomorrow? And if it's tomorrow, then there's time cost value of capital.
Michael Cyger: Right.
Michael Gilmour: Yeah. And so, could I use that twenty thousand dollars for
something else versus buying this particular domain?
Michael Cyger: Yeah.
Michael Gilmour: I think that one of the difficulties that occurred over the
years, though I saw it anyway, was that you had domainers; they created the
aftermarket. And so, they began just buying domains and all that sort of stuff.
And you get people; it's like a collection. I remember, as a kid, I used to
collect hockey cards and this sort of stuff. And I'd say, 'Oh, I've got that one.
I've got that one'. You're very proud because you got the set, you know. And
it's the same thing with domainers. It was like an addiction. They would just
start buying domains, and it pushed prices up. Yeah, and they look at them;
they go, 'I've got twenty thousand domain names now'. They've got a
substantial registration bill each year. And they're look at these domain
names and they say, 'I'm gonna build them out one day'. And I go, 'You gotta
be kidding me! It's twenty thousand domain names! You've got no chance'.
This is why I like; I went into the parking space. Because it's scalable. Is that
I can park twenty thousand domains. And, you know, I can pick one of those
domains, and I actually recommend to people always get one domain you're
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passionate about and build it out. Like I have Downwind (dot) com. And
down wind is an aviation term that every pilot has to say when they land their
planes and everything. And I built a web site on that, because I'm passionate
about aviation. I love flying. I'm a pilot as well. And so now I've got thirty
percent of the pilots in Australia attend and go to the site each month.
Michael Cyger: Wow.
Michael Gilmour: Yeah. And so, I always say to people, get something you're
passionate about and build a business on that. But don't try to say, 'I'm gonna
build ten thousand domains'. I've seen, over the years, so many people burn
so much money on development, and not get a return.
Michael Cyger: Right.
Michael Gilmour: Because the first question I always ask people and they
say, 'Oh, I'm developing this domain'. I go, 'Great. And what's the business
model? Where's the business plan?' 'Oh, no, no. I'm developing it'. I go
(Unclear 52:36.8) a second here. It's no longer a technological problem to
build a web site.
Michael Cyger: Right.
Michael Gilmour: Just get WordPress, Joomla, or something like that. And I
work that, I can now build a web site in about an hour and a half. Yeah. So I
can build with lots of content; all that sweet stuff. Just there it is.
Michael Cyger: Yep.
Michael Gilmour: Very, very quick. Yeah. So I can go ahead and do all that.
So it's not a technology problem. It's a management focus problem. I could
build a web site, but how am I gonna get revenue on this thing?
Michael Cyger: Right. Are you generating revenue right now with Downwind
(dot) com?
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Michael Gilmour: Yeah. Yeah. And the best part about it is because I can run
all my flying through that as a business because it's a real business. And so, I
get to claim all my flying on tax.
Michael Cyger: Exactly. All your person. I don't know what the equivalent
IRS is down in Australia, but clearly it's allowed.
Michael Gilmour: (Unclear 53:32.8).
Michael Cyger: And yeah, exactly. Alright. Fantastic. So come up with the
business plan. And then if you love what you do, then you can run your
personal expenses maybe through the business if you're using it for business
expenses also. Let me ask you this, Michael. Do parking companies charge
for their service? You know, if I used a sophisticated parking service that
helps me manage my portfolio and uses sophisticated algorithms with
managing multiple providers, should I expect to pay money for that like I
pay, you know, a money manager to manage my money?
Michael Gilmour: If you're not paying money, don't go with them. Because
you'll get exactly what you paid for. Put it this way. If you went to a money
manager and you said, 'I'd like to put my money with you'. And you go,
'Well, what's your fees?' And they say, 'Oh, we don't charge at all'. What's the
first thing you think? You get very suspicious. Everyone needs to make
money.
Michael Cyger: Well, they're making money somehow. Otherwise they're not
gonna stay in business.
Michael Gilmour: Yeah, that's my exact point.
Michael Cyger: But the question is, do you pay them a flat fee regardless of
whether they make you money or not? Or do they only make money; you
know, I know there's money managers out there that only take a percentage
of the profits that they produce for you. So they've got skin in the game.
Michael Gilmour: Yeah. Maybe I can talk from Park Logic's perspective,
because I can't comment on other people's.
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Michael Cyger: Okay. That sounds good.
Michael Gilmour: Okay. Well, what we looked at in the early, early days; we
looked at doing a percentage of the upside. And we found just that just ended
in tears. Like it's the upside in December; it's the upside in June. Like what
are we comparing here, so let's just start. And we said, 'Look. That just
doesn't work'. Like everyone gets upset about it. Everyone thinks they're
ripped off. So we said, 'Look. Let's take a percentage of the revenue, and
we'll take a lower percentage'.
Michael Cyger: Okay.
Michael Gilmour: And so, what we do now is we charge between, or we pay
out, between seventy-five to eighty-five percent. Depending upon the size of
the portfolio.
Michael Cyger: Okay.
Michael Gilmour: We also charge a twenty dollar a month fee. And the
reason why we charge twenty bucks a month is because we don't want; in
Australia we have a term called tire-kickers. People decide for (Unclear
55:50.6) end up doing nothing with it. And you sit there and you think, 'Well,
I wanna get rid of those people'.
Michael Cyger: Right. Right.
Michael Gilmour: We wanna do business with people who wanna do
business, you know.
Michael Cyger: Yeah.
Michael Gilmour: So we start a twenty bucks a month, and it seems to solve
that problem. And so between twenty-five to fifteen percent. Fifteen to
twenty-five percent we charge.
Michael Cyger: Okay.
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Michael Gilmour: And, typically speaking, you get that over, and over, and
over again. Plus we developed a very sophisticated platform. Not only that; is
when you log into our interface, it says this is how much your domain has
made for the month. And then it says, this is how much Park Logic charged.
So you had a thousand bucks in a month. Park Logic charged a hundred and
fifty bucks or something - whatever it was -, and this is what your payout
was. We're completely transparent. You can do the math, and gee, you know
what? It's exactly what they said they would charge.
Michael Cyger: Right. Right.
Michael Gilmour: Versus I find. One of the difficulties I find in this industry
is the lack of transparency. It is you do not know what you get paid.
Michael Cyger: Right. If I display a Google Adsense banner on my web site,
I know I'm getting a check, but I don't know how much they're making.
Michael Gilmour: That's right. I remember I stood at a conference. And I was
up there, and I was speaking at one. And I was tossing a coin over and over
again. And I said, 'You may be wondering what I'm doing. And I'm actually
trying to work out what my parking earning are gonna be next month'. And
which is a bit of concern, because people will say to you. Quite a number of
parking companies will say to you, 'Oh, you're on seventy percent', or 'You're
on eighty percent'. My immediate reaction is eighty percent of what?
Michael Cyger: Right. So, Michael, just to clarify. You're saying you're
getting seventy percent. And then you're saying seventy percent of what,
because they may have expenses. And they may say, 'Well, my expenses are
gonna be higher this month', or 'My expenses are gonna be lower this month'.
And they can basically adjust it to whatever they see fit. And they don't have
to tell you. They're just saying 'Your net is...seventy percent'.
Michael Gilmour: That's correct.
Michael Cyger: Okay,
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Michael Gilmour: That's correct. And the problem that happened when the
industry is in the infancy, like a lot of really bad activity was done. Because
essentially, the prime (Unclear 58:14.3) set their own EPC rates; earnings per
click rates. And when people left the companies, some of this information
began to get out. Yeah, it's sort of like, do you realize what so and so is
actually doing? They're ripping everyone off and so forth.
Michael Cyger: Yeah.
Michael Gilmour: And you know, it leaves a bad taste in everyone mouth.
Michael Cyger: Oh, yeah.
Michael Gilmour: Oh, yeah. You feel like, 'I'm being completely ripped off
here'. And in my blog - (Unclear 58:37.5) blog -, I did a whole series on
transparency. And really the biggest blockage for this industry is the lack of
transparency.
Michel Cyger: Yeah.
Michael Gilmour: And in any mature market, you have transparency so
people know what they're buying. And they know what they're getting. So we
took a Philosophical position in Park Logic; is where ever we can possibly be
transparent, we be transparent. And so, we say exactly how much we earn.
There's no hidden conditions or anything like that. This is what we have. This
is what it is. And the number of people who said to us, 'We're so happy
someone's actually doing this'. Like the next time you got to a parking
company, if you aren't currently parking, I would recommend to all your
viewers that they ask their account manager: 'Can you please post up what
you guys are actually earning alongside what I'm earning?' They won't do it.
Michael Cyger: Right.
Michael Gilmour: And they'll say thing; 'Oh, we're not allowed to do it
because of our upstream advertising providers' and all this. That's nonsense.
Just make sure you just get that information.
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Michael Cyger: Yeah. And if they say, you know, 'We make roughly twenty
percent'. You know, we usually take twenty percent off the top. That's not
good enough you're saying?
Michael Gilmour: No. Not good enough.
Michael Cyger: Because what they say isn't what's necessarily happening on
the account side?
Michael Gilmour: I'm not. Look. There's a couple of things, here. I'm not
saying that parking companies are ripping people off. I'm not saying that at
all. What I am saying is, there needs to be transparency. So that everyone can
be assured that it is not happening.
Michael Cyger: Right.
Michael Gilmour: If we wanna get half a billion dollars worth of investment
into the domain industry, then some guy's gonna stand in a boardroom
somewhere and say, 'Guess what? I just found this new industry. It's cool
domain names, and traffic, and so forth. And I think we should invest this
half a billion dollars into it'. And the board's gonna say, 'Well, this sounds
interesting. Tell us about the returns and tell us the levels of transparency'.
Those are the sort of questions they'll ask.
Michael Cyger: Right. Right.
Michael Gilmour: Before they say, 'Do this investment'.
Michael Cyger: Right. Right.
Michael Gilmour: And what the person will do. They'll stand up and they'll
say, 'Well, you know, we just get paid. We don't know why we get paid. We
just get paid'. And that just doesn't work at serious sums of money.
Michael Cyger: Right.
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Michael Gilmour: It just doesn't work. And the industry needs to grow up and
realize that. And so, I've been trying to spearhead this for years; is the fastest
way that I can get the value of my domains to increase is to bring
transparency. Because that'll attract more serious money. At the moment,
we're not getting that, and we haven't for years. And it's very frustrating. So
like I said, we just decided, as a company, to be as transparent as we possibly
can.
Michael Cyger: Well, I respect you for doing that. And I wanna see you
succeed because I agree that the industry does need more transparency if it's
ever gonna grow.
Michael Gilmour: Yeah.
Michael Cyger: So let me ask you this, Michael, as a final question. What
advice do you have for domain investors who wanna get started in parking
today? Where do you think they should start?
Michael Gilmour: That's a really interesting question. The first thing I would
do would be do a lot of reading. I would go to Ron Jacks and DN Journal.
Fantastic load. And he's a very reputable guy. I would go to DNJournal (dot)
com, and I would just read, read, read. And the other thing I would do is I
would go to my blog. My blog is (Unclear 1:02:07.7), or go to
MichaelGilmour (dot) com and it'll get you there. And it's G-I-L-M-O-U-R,
so not O-R-E. And I would go there and there's a lot of articles there that I've
written over the years. And just on domain, and all the thing you can do, and
that sort of stuff. I would attend a conference. Like if you are serious about
investing in a business, pay the thousand bucks and go to a conference, you
know. And the number of people you meet; ninety percent of them are really
good people, and you can learn a lot from them. The sessions are great as
well, but personally I think the value of the conference is the people.
Michael Cyger: Yeah.
Michael Gilmour: And ten percent are sharks, so steer clear of them.
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Michael Cyger: So let me ask you this. Is this a good tactic if I say, 'Hey,
Michael, I heard your show on Domain Sherpa. I wanna pick your brain on
some domains I'm thinking about buying, and get your thoughts on how I
might be able to monetize them. Can I buy you a drink?' Is that a good
investment idea? For ten dollars to buy a drink, take you to the bar, and pick
your brain for ten, twenty minutes?
Michael Gilmour: Absolutely.
Michael Cyger: Best investment probably somebody could make?
Michael Gilmour: Absolutely. Definitely do that. I would definitely do
something. But I'm not saying it because I want everyone to buy me a ten
dollar drink, but I would definitely do that.
Michael Cyger: Yeah.
Michael Gilmour: It's the two to three AM conversations, is you end up doing
most of your learning from.
Michael Cyger: Yeah.
Michael Gilmour: And let me tell you, I'm constantly learning from other
people. I go out of my way. There's people in the industry which I call
regularly, talk to, and we swap ideas and that sort of stuff. Because as soon as
you say, 'I'm now the expert and I know everything', then you're dead. You're
dead in the water in this industry. You've really just gotta keep on learning all
the time. And I think that's a mantra almost. As I say, you must always learn,
learn, learn. Because it just moves so quickly as well. All the different
changes and that sort of stuff.
Michael Cyger: Definitely. Alright. If you have a follow up question, please
post in the comments below. We'll ask Michael to come back and answer as
many of them as he can. If people wanna follow you Michael; follow what
you're doing, what conferences you're attending, what's the best way to do
that? You've already mentioned WizBangsBlog (dot) com. I'm gonna spell
that out for the transcriber.
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Michael Gilmour: Just go to MichaelGilmour (dot) com.
Michael Cyger: MichaelGilmour (dot) com. Are you on Twitter or Facebook
also Michael? If people wanna follow you that way.
Michael Gilmour: Yes, absolutely. Just go to Facebook. It's probably the best
way. And you'll see me there. Just search for me, and I'll be there. And you
can go to ParkLogic (dot) com, and there's more and more information
appearing there. ParkLogic (dot) com. And we can take you through a demo
of the system. Like Ron Jackson did an article on Park Logic, and he says,
'the most sophisticated domain management platform he's ever seen'. And we
built it on SouthFours (dot) com's technology platform, so it's all fortune five
hundred; top type of technology. Very robust. Yeah, so I'm happy to
demonstrate that to people if they'd like me to. And just reach out to me. You
can send an email to MGilmour@ParkLogic.com. It's probably the best.
Michael Cyger: Okay. That sounds great. And I do this a lot Michael. I'm
gonna urge the audience, if they found value in this interview, if they took
away some tactics that they're gonna go implement, please go out of your
way to find a way and say thank you to Michael through email, through
Twitter, through his Facebook, you know. And remember, when you reach
out to somebody and you do something as easy as saying thank you, posting a
comment below in this show, you establish your relationship. And that
relationship can then go and blossom, and mean more in the future. So I urge
everyone to go do that. To say thank you. And I'm gonna do that right now
by, again, mentioning your web site, Michael: ParkLogic (dot) com. And
you're blog; I'll have a link to it WizBangsBlog (dot) com. Michael Gilmour,
Founder and CEO of ParkLogic (dot) com, thank you for coming on the
show, being a domain sherpa, sharing your story, and helping others become
successful domain name entrepreneurs.
Michael Gilmour: Thank you very much for that. Let me just say. I can't
emphasize what you just said that it's wonderful getting feedback, and I like
talking to people. It is good to talk to people and no question is stupid.
Michael Cyger: Excellent
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Michael Gilmour: It's all about the learning experience.
Michael Cyger: Exactly.
Michael Gilmour: So thank you very much for running this great show. I
really do appreciate it Michael. It's good.
Michael Cyger: Thank you Michael. Thank you all for watching. We'll see
you next time.
Michael Gilmour: Okay, see you later everyone. Bye from down under.
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Michael Gilmour (ParkLogic.com) Interview Page 44 of 44
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