Presentation of Marcus Trotter from Wayra at Startup Istanbul 2014, organized by Etohum on 30th of September

1. Marcus Trotter
Wayra
Startup Istanbul 2014

2. HI THERE, THIS IS WAYRA.
1!
STARTUP ISTANBUL SEPTEMBER 2014

3. MARCUS TROTTER
ACCELERATION MANAGER
WAYRA UK
@MARCUSDTROTTER

4. WAYRA
IS
TELEFONICA´S
WINDOW TO
INNOVATION

5. SOME STATS
OR THE FAMOUS
“BIG DATA”

7. 1!

8. OUR DIFFERENTIATION?
- INTERNATIONAL
- TELEFONICA 6

9. We connect 3 continents
Presence in 13 countries

10. The best asset for
entrepreneurs is:

11. SUCCESS STORIES

12. TELEFÓNICA FIT
BRINGING INNOVATIVE
LEADS FOR TEF
BUSINESSES
FUNDING
CAPTURING INVESTORS’
ATTENTION
AND MONEY
TRACTION
GRABBING REAL
MARKET VALIDATION
AND POTENTIAL
HOW DO WE RATE SUCCESS?

13. SUCCESS STORIES: FUNDING
YOYO
DOUTISSIMA
INSANE LOGIC
OPENDESK
BUZZMOVE
FUNDING: $5,000,000 A MARKETING ENGINE FOR OFFLINE RETAILERS, POWERED BY IN-STORE
PAYMENTS
BRAZIL’S #1 HEALTH & BEAUTY ONLINE FORUM
COMMUNICATION TOOLS THAT HELP & EMPOWER INDIVIDUALS,
GIVING A VOICE TO THOSE WHO STRUGGLE TO BE UNDERSTOOD
ONLINE MARKETPLACE FOR FURNITURE THAT IS DIGITALLY
DESIGNED AND CAN BE FABRICATED LOCALLY
THE ‘KAYAK’ OF THR REMOVAL INDUSTRY
FUNDING: $1,500,000
FUNDING: $1,268,000
FUNDING: $1,000,000
FUNDING: $650,000
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14. WHAT DO WE LOOK FOR?
EARLY STAGE
PROJECTS
EARLY STAGE
PROJECTS TRYING TO
CHANGE THE WORLD
AND IMPROVE
PEOPLE’S LIVES BY
ENHANCING HOW WE
COMMUNICATE,
ENJOY PLAY,
INTERACT, WORK,
SHOP, PAY, AND
MUCH MORE.
DISRUPTIVE
TECHNOLOGY
COMPANIES
MAKING AN
INTENSIVE USE OF
DIGITAL
TECHNOLOGIES OR,
EVEN BETTER,
THOSE THAT
IMPROVE AN
EXISTING ONE OR IN
THE BEST CASES
CREATE A NEW ONE
NEW BUSINESS
OPPORTUNITIES
BUSINESS
OPPORTUNITIES HAVING
POTENTIAL FOR A FAST
COMMERCIAL TIME-TO-MARKET
DEPLOYMENT, A
SOLID AND CONSISTENT
WAY OF MAKING MONEY
AND A HIGH GROWTH
POTENTIAL TO REACH A
REALLY GLOBAL SCOPE.
A WINDOW FOR
TEF INNOVATION
INNOVATIVE AND
DISRUPTIVE IDEAS
COMPLEMENTING THE
TELEFÓNICA PRODUCT
AND SERVICES
OFFERING SPECIALLY
IN ITS STRATEGIC
PRIORITY AREAS.
PASSIONATE
ENTREPRENEURS
HACKERS, DESIGNERS,
AND PEOPLE WHO
WANT TO TRANSFORM
INDUSTRIES FROM
SCRATCH. PROJECTS
AND IDEAS MAY
CHANGE, A TRULY
STARTUP SPIRIT
WONT.

15. FUNDING
WE INVEST AROUND €40,000 IN FINANCIAL
CONTRIBUTION AND AROUND €40,000 IN
SERVICES IN RETURN FOR SMALL STAKES
(5-10%) IN THE COMPANIES AND PROVIDE
SUPPORT TO OBTAIN FURTHER PRIVATE AND
PUBLIC FUNDING (EQUITY, GRANTS, ETC.) TO
COVER ITS FINANCING NEEDS.
ACCELERATION SERVICES
UNDER THE GUIDANCE AND SUPPORT OF THE
WAYRA STAFF, WE PROVIDE PHYSICAL CO-WORKING
SPACE FOR FOUNDERS AND THEIR
TEAMS, ACCESS TO WAYRA AND TELEFÓNICA
EXPERTS AND KNOW-HOW, CONSULTANCY
SERVICES, ENTREPRENEURIAL EDUCATION, MEDIA
AND INVESTMENT COMMUNITY EXPOSURE.
ADVICE & MENTORING
+300 MENTORS IN DIFFERENT MARKETS, A MIX
OF TELEFÓNICA GLOBAL EXPERTS AND RENOWNED
LOCAL ENTREPRENEURS GIVE ADVICE AND
GUIDANCE TO FOUNDERS IN BUSINESS
DEVELOPMENT, DECISION MAKING, LEGAL ADVICE,
TECHNOLOGY, INTELLECTUAL PROPERTY AND
PATENTS, AMONG OTHER AREAS OF EXPERTISE.
NETWORKING
TALKS, EVENTS AND ACCESS FOR THE STARTUP
TO OUR INTERNATIONAL NETWORK OF POTENTIAL
INVESTORS AND ACQUIRERS, BUSINESS LEADERS
AND ENTREPRENEURS FROM THE SEED CAPITAL
INDUSTRY AND OTHER RELEVANT PLAYERS,
INCLUDING SPECIALIZED SERVICES AND LANDING
PLACES FOR INTERNATIONALIZATION.
ACCESS TO TELEFÓNICA
FROM THE FIRST DAY, WE INTRODUCE OUR
FOUNDERS TO TELEFÓNICA EXECS & STAFF
POTENTIALLY INTERESTED IN THEIR PRODUCTS
AND SERVICES. THEY WILL WORK HARD TO GET
THE CHANCE TO MARKET THEIR PRODUCTS
WITHIN TELEFÓNICA’S CUSTOMER BASE (MORE
THAN 300 MILLION)
PARTNERSHIPS & OFFERS
OUR FOUNDERS HAVE ACCESS TO PREFERENTIAL
AGREEMENTS WITH LEADER COMPANIES IN THEIR
INDUSTRIES: MICROSOFT, AMAZON, PAYPAL,
EVERNOTE, GOOGLE, AMONG OTHERS. THEY PROVIDE
SPECIALIZED ADVICE, SERVICES AND EQUIPMENT FOR
FREE OR AT PREFERENTIAL CONDITIONS, VALUED AT
$3,485,000. THAT’S A LOT OF MONEY!
AND WHAT DO WE OFFER?
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16. APPLY ONLINE
WAYRA.CO/APPLY