AdamBerk_EntrepreneurialScience_SIST14
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Presentation of Adam Berk from Entrepreneurial Science at Startup Istanbul organized by Etohum on 30th of September, 2014
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AdamBerk_EntrepreneurialScience_SIST14
- 1. Adam Berk Director of Entrepreneurial Science Startup Istanbul 2014
- 2. THE SECRET TO GROWTH
- 3. A minimum viable talk by @ADAMBERK
- 6. TO GROW BIG… start small
- 12. VS
- 16. THINK.TEST.PROVE Prove Right? Think BIGGER Prove Wrong? Think different just k-aa-iAdLBdERinT EgIN!S!!T!E!IN!!!!!!!!!:)
- 17. “Do things that don't scale” -Paul Graham
Editor's Notes
- DO NOT TELL ANYONE 2. RESEARCH THE MARKET SIZE 3. PLAN OUT EVERY SCENARIO. 4. BUILD - MAKE SURE IT IS PERFECT WHEN YOU LAUNCH and…
- The secret to growing huge
- prepare your disappointment… start small, start slow and dont try to grow - just try to learn to know optımıze for knowıng the unknown for provıng assumptıons
- your customer isn’t everyone in the beginning…
- it is ok to be polarizing - solve a big problem for a small number of people at first
- stop jamming features in ahead of time based on what you believe…
- instead - focus on one value proposition - perfection is not when there is nothing left to add but when there is nothing left to take away
- instead - focus on one value proposition ... same idea as previous slide
- that plan NEVER WORKS
- run experiments until you have reasonably identified that your have completed one full VALUE LOOP and are ready to replicate it http://en.wikipedia.org/wiki/Hulusi_Beh%C3%A7et
- can finally start to think bigger and find an engine of growth when all the experiments prove that the customer sees value… from UVP to just plan V
- (do the maximum that gets you to the end, instead of the most that gets you to the beginning)
- prove varıables ONE AT A TIME - the goal of your current experıment ıs to fıgure out a clue to the next experıemtn not to get the fınal answer
- only when you get people thorugh your funnel ıs ıt tıme to try and scale
- viral growth / one user should by definition lead to 1.1 more
- sometimes the real momentum forward is generated by pulling backwards… and waiting for the right time - stop thinking of your launch like a rocketship where you prepare for months, timing has to be perfect etc
- (do the maximum that gets you to the end, instead of the most that gets you to the beginning)