Startup Istanbul - Bill Kenney - Investment or Sales...What's most important

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Bill Kenney, founder of Test My Pitch was at Startup Istanbul 2017. He talked to the startups about the importance of investment and sales.

Technology

@billkenney
Investment or Sales...
What's Most Important?

@billkenney
Take control of your
business growth and
success!

@billkenney
The Global Entrepreneurial
Ecosystem is FAILING You!

@billkenney
We have been selling
you a MYTH!

@billkenney
“Entrepreneurship is as easy
as 1-2-3…”

@billkenney
Only 1% of all ventures raise
Angel or VC funds

@billkenney
Does a lack of investment
make your business bad?

@billkenney
Not investable does not =
business bad

@billkenney
Has any company scaled
without initial funding
from Angels or VCs?

@billkenney
Here’s What Happens
When Ventures Race to
Investment not Sales…

@billkenney
PROBLEM Validation is Limited

@billkenney
Team becomes Infatuated
with Their BABY

@billkenney
Team Over- Invests in
Their SOLUTION

@billkenney
Founders are DEFENSIVE when
FEEDBACK Offered

@billkenney
#2 = Be DEMAND Centered not
IDEA Centered

@billkenney
#4 = Best Feedback Happens
When You Ask for $$

@billkenney
#5 = Align Everything Else to the
“PROBLEM” & SALES

@billkenney
#6 = Investors Find You When
Appropriate

@billkenney
Your success is in your
hands!!

@billkenney
“The only place where
INVESTMENT comes before
SALES is in the dictionary”

@billkenney
Bill Kenney
+1 (860) 573-4821
bkenney@testmypitch.com

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