This document discusses best practices for digital content management. It provides guidance on how companies can effectively reach customers with needed information through good information design, single sourcing, and measuring success and shortcomings. The document also shares two case studies, one where a company's content management efforts were not successful and another where a different company successfully implemented practices that kept their content tidy, simple, accurate, and fast to produce and distribute through an emphasis on file maintenance, production processes, version control and source documents.
3. Getting Started
• Food processor during the holidays
• Laboratory equipment manuals on CDs:
enormous effort to little effect
4. How to Reach your Customers with
Information They Need
5. Customer Support and Company Culture
• Guidance about ways to reach customers
with information they need.
• Information design and single sourcing
• Measuring success and shortcomings
9. Tidy, Simple, Accurate, and Fast
Effective practices:
• File maintenance
• Production processes
• Version control
• Source documents
• Production and distribution
Change and simplicity
