To understand how I came up with the idea of "Strava" for basketball (Level Up - Basketball Training Platform), you need to dive deeper into my background and understand how I understand product strategy.
Here's my first growth strategy deck (54 slides 🙈), which I created myself (I still do create all decks myself) at the beginning of 2019 when I was CEO of MAPS.ME - #1 Travel Maps
In 2019 I planned to perform a management buyout deal ($20M M&A), get $10M cash-in investments, get my 10% shares in the new company, boost revenue up to $30M ARR by 2022 and sell the company to Booking.com for $500M 😁
I had no experience in fundraising at that time and expected that our strategic partner Booking.com would acquire us just because we were building that greater product 😁 I was wrong and learned about fundraising.
Please, take a look at this product strategy deck. I spent over 1000 hours in 2016-2018 developing this vision in my head. And talked to over 500 travel business representatives at the biggest travel conference (WTM in London).
The idea is pretty simple - social travel maps with millions of digital travel guides created by the community and some premium features available in a freemium subscription. 3 years have passed, but the idea still seems very promising now. In Q4 2020, we had a 5x boost in travel guides subscription revenue.
I decided to leave MAPS.ME in 2020 to start my own business and use all my experience to bring a beautiful new product to the global market 😊
I hope this deck will help you understand my approach to the product strategy I use in Level Up - Basketball Training Platform.
Level Up Basketball 🏀 pitch deck: https://docsend.com/view/h5ugys7jmggsrqxh
Product strategy is essential for any successful startup. It can often be the difference between an idea that flops and one that takes off. By understanding user acquisition and paying attention to product-market fit, startups are in a prime position to leverage the growth opportunity of a product's network effect. Crafting standout product offerings and creating an outstanding customer experience can be your best long-term marketing tool, driving organic growth through word of mouth. Building exactly what users want and providing value beyond their expectations is the key to product strategy success.
MAPS.ME Workshop on State of The Map Asia 2017 ConferenceEugene Lisovskiy
Presentation about MAPS.ME app, integrated mobile OpenStreetMap editor, the impact on community growth and the development roadmap for 2018. Prepared for the State of The Map Asia 2017 conference - the OpenStreetMap.org community.
myGeoBook provides mapping and geo-location services that allow companies to create customized maps for their websites, mobile apps, and social media platforms. With myGeoBook, companies have full control over map content and data, as well as insights into how users engage with maps. It offers solutions for travel guides, geo-games, check-ins, and more. Implementing myGeoBook allows companies to strengthen digital communications, social media presence, and understand customer experiences through map usage analytics.
MonMaps is for people enthusiastic about travelling: it is an enriched experience in passing local knowledge, such as favourite points of interest, recommended tours or hidden treasures.
As we like to say, MonMaps “lets your friends see the city through your eyes”, thanks to eye-catching maps made by you, with your customised content, styles and themes.
Get creative and share your Must-See places with the people you care about.
Tripea enhances current industry processes to imporve the passenger experience and make travel more responsive and focused around traveler needs, preferences and budget.
Gianluca Laterza - “REPUTATION, VISIBILITY AND ROI, how to make the most out ...E-Turizam Konferencija
The document discusses the importance of online reviews and reputation management for hotels. It notes that 89% of global travelers say reviews influence where they book, and 96% of hoteliers say reviews influence bookings. It then provides tips for offline and online reputation management, including encouraging positive reviews, appropriately responding to reviews without being defensive or aggressive, and using special offers on TripAdvisor to attract customers.
askTravelGuide : New Android app Marketing PlanMakshi Sharma
This marketing plan summarizes an app called askTravelGuide that aims to help tourists explore places on their own while being guided by locals. The app allows tourists to ask questions, hire local guides, and allows businesses to promote themselves. It targets tourists, guides, and emerging businesses. Key tactics include making the app free for locals to use, allowing guides to create profiles and charge a small fee for business advertising. Implementation will involve app development, launch, and ongoing updates and modifications based on customer feedback.
MAPS.ME Workshop on State of The Map Asia 2017 ConferenceEugene Lisovskiy
Presentation about MAPS.ME app, integrated mobile OpenStreetMap editor, the impact on community growth and the development roadmap for 2018. Prepared for the State of The Map Asia 2017 conference - the OpenStreetMap.org community.
myGeoBook provides mapping and geo-location services that allow companies to create customized maps for their websites, mobile apps, and social media platforms. With myGeoBook, companies have full control over map content and data, as well as insights into how users engage with maps. It offers solutions for travel guides, geo-games, check-ins, and more. Implementing myGeoBook allows companies to strengthen digital communications, social media presence, and understand customer experiences through map usage analytics.
MonMaps is for people enthusiastic about travelling: it is an enriched experience in passing local knowledge, such as favourite points of interest, recommended tours or hidden treasures.
As we like to say, MonMaps “lets your friends see the city through your eyes”, thanks to eye-catching maps made by you, with your customised content, styles and themes.
Get creative and share your Must-See places with the people you care about.
Tripea enhances current industry processes to imporve the passenger experience and make travel more responsive and focused around traveler needs, preferences and budget.
Gianluca Laterza - “REPUTATION, VISIBILITY AND ROI, how to make the most out ...E-Turizam Konferencija
The document discusses the importance of online reviews and reputation management for hotels. It notes that 89% of global travelers say reviews influence where they book, and 96% of hoteliers say reviews influence bookings. It then provides tips for offline and online reputation management, including encouraging positive reviews, appropriately responding to reviews without being defensive or aggressive, and using special offers on TripAdvisor to attract customers.
askTravelGuide : New Android app Marketing PlanMakshi Sharma
This marketing plan summarizes an app called askTravelGuide that aims to help tourists explore places on their own while being guided by locals. The app allows tourists to ask questions, hire local guides, and allows businesses to promote themselves. It targets tourists, guides, and emerging businesses. Key tactics include making the app free for locals to use, allowing guides to create profiles and charge a small fee for business advertising. Implementation will involve app development, launch, and ongoing updates and modifications based on customer feedback.
TargetSummit Moscow Late 2016 | Maps.me, Evgeny LisovskiyTargetSummit
MAPS.ME is a map app founded in 2011 that became the #1 OSM-based map and top travel app in over 60 countries. It was acquired by Mail.ru Group in 2014 and has since grown to over 50M downloads and 10M monthly active users. The document discusses MAPS.ME's story and growth, business model, product focus on retention, and data-driven marketing strategies to boost acquisition and retention through testing, analytics, and prioritizing markets. The CEO emphasizes building a strong team, product focus on retention, and smart testing-based marketing to maximize returns.
This document outlines a plan for a tourism app that aims to provide tourists with relevant city information, protect them from exploitation, and offer a payment gateway for booking tickets and purchases. The app will give detailed information on destinations, nearby attractions, estimated costs, and special events. Sellers will also get a platform to promote their products and services. The goal is to make trips more memorable and convenient for tourists through an easy-to-use app.
Guerilla Marketing is a digital marketing agency in South Africa specializing in travel, tourism, and hospitality. They use data-driven strategies across social media, paid advertising, SEO, email marketing and other channels to drive revenue for clients through increased direct bookings, reviews, loyalty, and engagement. Their services include responsive websites, social media management, paid search/display, local listings optimization, and app development. They work with international partners and target travelers at different stages using demographic, behavioral and location data. Benefits of partnering include increased revenue, lower costs, brand awareness, and dedicated account support.
GroupDealTravel is a platform that makes organizing group trips with friends easy. Users can create trips, invite friends, and collectively decide on destinations, dates, and book group deals. The target market is 18-40 year old Europeans who take 2 group trips per year. Marketing strategies include channel partnerships with related websites, developing smart device apps, and online advertising targeted at social networks and special events. Initial online advertising tests showed potential interest in deals but low engagement with trip planning tools.
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)jacob lewis
The document proposes creating a mobile application to market interactive events in downtown Grand Rapids. It outlines goals to research existing event apps, analyze how people learn about local events, and design a template for a Grand Rapids app. Research included reviewing 16 similar apps, surveying how people find out about events, and determining app costs. The recommendation is not to create a mobile app currently due to low app usage for events and high costs, but instead utilize the Arena District website, keep it updated and advertise it on social media.
This document provides an overview of event apps and how they can inform, engage, and monetize audiences. It discusses key features like calendars, maps, lists, photos, alerts, surveys, and social media integration. Native apps are highlighted as having advantages over mobile websites like offline access and customization. Considerations for app development include content management, promotion, and monetization through sponsorships and exhibitor services. Overall, the document promotes event apps as a turnkey solution for events to connect with attendees.
Triply is a social tourism application that aims to engage users by gamifying the travel experience. It will allow users to socially experience travel through interacting with locations, following friends, and earning points/badges. Key features include location filters, reviews, and intelligent itineraries. The team wants to address issues they faced traveling and make it more fun. They plan to generate revenue through ads and partnerships with tourism sites.
Skip The Line PowerPoint for Smarthpitch 2015roderick keys
This document summarizes an app that aims to reduce wait times for tourists at popular sites by providing real-time wait time data. The app would collect wait time information from partner tourist attractions and destinations. It would use a forecasting model and users' real-time data to give accurate wait times and alerts. The target market includes both tourists and partner businesses. The founders outline funding needs and a three-stage plan - researching top NYC sites, developing the prototype, and negotiating with local businesses - to launch a beta version connected to the Empire State Building.
The document discusses several key updates and trends related to online marketing and technology in the hotel industry:
1. Google has launched a hotel finder tool that allows users to search, compare, and book hotels directly through Google. This could significantly impact online travel agencies.
2. Hotels need to ensure they are included in Google's hotel database and optimize their listings to appear prominently in search results.
3. Google has introduced stricter requirements around website content freshness and engagement through updates like Panda. Hotels must generate unique, engaging content to perform well in search.
4. Mobile bookings and research are growing rapidly as more travelers use smartphones. Hotels need mobile-optimized websites and
The document outlines a marketing plan for a travel app called Get-A-Way. It aims to fill the gap in the market by providing an integrated app that allows budget-based travel planning and booking while ensuring customer safety. The plan details goals to achieve 1 million downloads in 3 months and convert 5-10% to premium users. It discusses the target market, value proposition, pricing, distribution, and implementation strategies such as developing the app, promoting on social media, and collaborating with travel providers.
Meta-search engines provide consumers a time-saving solution for searching for the best deal, through aggregation of multiple hotel, flight and other travel sources into one website. With new competitors leveraging data at the top of the funnel, meta-search engines turn to new services and monetization strategies.
Seraphm uses a design process called the Double Diamond model to help clients. The process has four phases - Discovery, Define, Design, and Deliver. In Discovery, they learn about the client's vision, users, competitors and industry. In Define, they synthesize user needs and align them with business goals. In Design, they develop and test design solutions. In Deliver, they finalize and communicate the product or service. The document provides a case study example of how they helped a startup called RightFoot that connects backpackers and travel businesses.
LSA18: Waze Local - The Story Behind the Ad SolutionLocalogy
Waze Local provides advertising solutions for small and medium-sized businesses. It introduces two new offerings, Starter and Plus, that allow businesses to create ads from $2 per day. These offerings give businesses location awareness, the ability to track ad metrics in real-time, and bring more drivers into stores. Waze Local ads have been shown to increase monthly navigations to businesses by an average of 20.4%.
Tripwant.com, social media network, tourismWong Hoi Kuen
Tripwant is a new global tourism platform that aims to connect stakeholders in the tourism industry through information sharing, marketing resources, clientele, and marketplace sharing on an open platform. It utilizes data mining and personalized e-tourism to cater to user needs and content created by stakeholders worldwide. The platform aims to shift distribution power to stakeholders by bringing products directly to end-users via the internet and encouraging users to share advice, content, and experiences. It seeks to create a more efficient marketplace that benefits travelers, the tourism industry, and other stakeholders through an integrated customer-focused approach.
This document outlines a marketing plan for an Android app called "Spot Famous For" that pinpoints a user's location and provides information about what that location is famous for using built-in maps and a speedometer. The plan details targeting tourists and travelers, competing with similar apps, promoting through collaborations and social media, and offering both free and premium versions to generate revenue and achieve download goals. Key tactics include emphasizing the app's speedometer and place-specific information, offering additional premium features through in-app purchases, and evaluating performance metrics to improve the app over time.
Webinar: Preparing Your Business for MobileArman Rousta
The webinar was conducted on Thursday, March 3rd, 2011 by Blueliner's Digital Marketing Manager, Chris Walbert.
For more on Blueliner and the 7 Pillars of Digital Marketing, please visit BluelinerNY.com
This document proposes developing a travel app that allows users to plan one-day trips in cities by filtering attractions and recommendations from local residents. It notes opportunities in the growing tourism market and lack of an app focused on quick day trips. The app would provide concise information on a city's famous attractions and local specialties. Competition exists but no direct competitors offer localized one-day itineraries. The app would initially be free and generate revenue from ads and optional premium features like discounts and travel advice. Local residents could earn rewards for providing feedback used to curate trip recommendations.
Tripper is a product extension of the makemytrip company.
The app helps Create your travel plan and the daywise itinerary, sorts all tickets and data in one place, tracks you while you travel and as your trip ends it create a trip diary that you can edit and share with your friends and family.
Its is the one stop solution for all your travel needs. Travel hassle and carefree with the Tripper app.
OSM.org is a Wikipedia in maps, but drawing roads and buildings is just a half of it's success. What do the regular user need? POIs - thats what they all are looking for on maps and how to get there. But how OSM can get all this huge data? Only users with local knowledge can do it. We at MAPS.ME created a simple map editor inside the app and boosted OSM with POIs data. MAPS.ME is #1 mobile OSM editor in the world and we proud to be a part of a big open SOM community making the world maps free for everyone :) Use MAPS.ME to improve the map and make the world better :)
Мобильный маркетинг: типы трафика, аналитика. Часть материалов тренинга 2-3 а...Eugene Lisovskiy
Эта преза - лишь небольшая часть материала по мобильному маркетингу, которую я представлю 2-3 апреля 2016 но моем первом и, вероятно, последнем в этом году воркшоп-тренинге по digital маркетингу для интернет-предпринимателей. Записаться на тренинг можно тут: http://www.lisovskiy.ru Количество мест ограничено: максимум 20. На 25 марта 11 уже продано. Торопитесь :)
More Related Content
Similar to MAPS.ME - #1 Travel Maps - 3 Years Growth Strategy Deck
TargetSummit Moscow Late 2016 | Maps.me, Evgeny LisovskiyTargetSummit
MAPS.ME is a map app founded in 2011 that became the #1 OSM-based map and top travel app in over 60 countries. It was acquired by Mail.ru Group in 2014 and has since grown to over 50M downloads and 10M monthly active users. The document discusses MAPS.ME's story and growth, business model, product focus on retention, and data-driven marketing strategies to boost acquisition and retention through testing, analytics, and prioritizing markets. The CEO emphasizes building a strong team, product focus on retention, and smart testing-based marketing to maximize returns.
This document outlines a plan for a tourism app that aims to provide tourists with relevant city information, protect them from exploitation, and offer a payment gateway for booking tickets and purchases. The app will give detailed information on destinations, nearby attractions, estimated costs, and special events. Sellers will also get a platform to promote their products and services. The goal is to make trips more memorable and convenient for tourists through an easy-to-use app.
Guerilla Marketing is a digital marketing agency in South Africa specializing in travel, tourism, and hospitality. They use data-driven strategies across social media, paid advertising, SEO, email marketing and other channels to drive revenue for clients through increased direct bookings, reviews, loyalty, and engagement. Their services include responsive websites, social media management, paid search/display, local listings optimization, and app development. They work with international partners and target travelers at different stages using demographic, behavioral and location data. Benefits of partnering include increased revenue, lower costs, brand awareness, and dedicated account support.
GroupDealTravel is a platform that makes organizing group trips with friends easy. Users can create trips, invite friends, and collectively decide on destinations, dates, and book group deals. The target market is 18-40 year old Europeans who take 2 group trips per year. Marketing strategies include channel partnerships with related websites, developing smart device apps, and online advertising targeted at social networks and special events. Initial online advertising tests showed potential interest in deals but low engagement with trip planning tools.
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)jacob lewis
The document proposes creating a mobile application to market interactive events in downtown Grand Rapids. It outlines goals to research existing event apps, analyze how people learn about local events, and design a template for a Grand Rapids app. Research included reviewing 16 similar apps, surveying how people find out about events, and determining app costs. The recommendation is not to create a mobile app currently due to low app usage for events and high costs, but instead utilize the Arena District website, keep it updated and advertise it on social media.
This document provides an overview of event apps and how they can inform, engage, and monetize audiences. It discusses key features like calendars, maps, lists, photos, alerts, surveys, and social media integration. Native apps are highlighted as having advantages over mobile websites like offline access and customization. Considerations for app development include content management, promotion, and monetization through sponsorships and exhibitor services. Overall, the document promotes event apps as a turnkey solution for events to connect with attendees.
Triply is a social tourism application that aims to engage users by gamifying the travel experience. It will allow users to socially experience travel through interacting with locations, following friends, and earning points/badges. Key features include location filters, reviews, and intelligent itineraries. The team wants to address issues they faced traveling and make it more fun. They plan to generate revenue through ads and partnerships with tourism sites.
Skip The Line PowerPoint for Smarthpitch 2015roderick keys
This document summarizes an app that aims to reduce wait times for tourists at popular sites by providing real-time wait time data. The app would collect wait time information from partner tourist attractions and destinations. It would use a forecasting model and users' real-time data to give accurate wait times and alerts. The target market includes both tourists and partner businesses. The founders outline funding needs and a three-stage plan - researching top NYC sites, developing the prototype, and negotiating with local businesses - to launch a beta version connected to the Empire State Building.
The document discusses several key updates and trends related to online marketing and technology in the hotel industry:
1. Google has launched a hotel finder tool that allows users to search, compare, and book hotels directly through Google. This could significantly impact online travel agencies.
2. Hotels need to ensure they are included in Google's hotel database and optimize their listings to appear prominently in search results.
3. Google has introduced stricter requirements around website content freshness and engagement through updates like Panda. Hotels must generate unique, engaging content to perform well in search.
4. Mobile bookings and research are growing rapidly as more travelers use smartphones. Hotels need mobile-optimized websites and
The document outlines a marketing plan for a travel app called Get-A-Way. It aims to fill the gap in the market by providing an integrated app that allows budget-based travel planning and booking while ensuring customer safety. The plan details goals to achieve 1 million downloads in 3 months and convert 5-10% to premium users. It discusses the target market, value proposition, pricing, distribution, and implementation strategies such as developing the app, promoting on social media, and collaborating with travel providers.
Meta-search engines provide consumers a time-saving solution for searching for the best deal, through aggregation of multiple hotel, flight and other travel sources into one website. With new competitors leveraging data at the top of the funnel, meta-search engines turn to new services and monetization strategies.
Seraphm uses a design process called the Double Diamond model to help clients. The process has four phases - Discovery, Define, Design, and Deliver. In Discovery, they learn about the client's vision, users, competitors and industry. In Define, they synthesize user needs and align them with business goals. In Design, they develop and test design solutions. In Deliver, they finalize and communicate the product or service. The document provides a case study example of how they helped a startup called RightFoot that connects backpackers and travel businesses.
LSA18: Waze Local - The Story Behind the Ad SolutionLocalogy
Waze Local provides advertising solutions for small and medium-sized businesses. It introduces two new offerings, Starter and Plus, that allow businesses to create ads from $2 per day. These offerings give businesses location awareness, the ability to track ad metrics in real-time, and bring more drivers into stores. Waze Local ads have been shown to increase monthly navigations to businesses by an average of 20.4%.
Tripwant.com, social media network, tourismWong Hoi Kuen
Tripwant is a new global tourism platform that aims to connect stakeholders in the tourism industry through information sharing, marketing resources, clientele, and marketplace sharing on an open platform. It utilizes data mining and personalized e-tourism to cater to user needs and content created by stakeholders worldwide. The platform aims to shift distribution power to stakeholders by bringing products directly to end-users via the internet and encouraging users to share advice, content, and experiences. It seeks to create a more efficient marketplace that benefits travelers, the tourism industry, and other stakeholders through an integrated customer-focused approach.
This document outlines a marketing plan for an Android app called "Spot Famous For" that pinpoints a user's location and provides information about what that location is famous for using built-in maps and a speedometer. The plan details targeting tourists and travelers, competing with similar apps, promoting through collaborations and social media, and offering both free and premium versions to generate revenue and achieve download goals. Key tactics include emphasizing the app's speedometer and place-specific information, offering additional premium features through in-app purchases, and evaluating performance metrics to improve the app over time.
Webinar: Preparing Your Business for MobileArman Rousta
The webinar was conducted on Thursday, March 3rd, 2011 by Blueliner's Digital Marketing Manager, Chris Walbert.
For more on Blueliner and the 7 Pillars of Digital Marketing, please visit BluelinerNY.com
This document proposes developing a travel app that allows users to plan one-day trips in cities by filtering attractions and recommendations from local residents. It notes opportunities in the growing tourism market and lack of an app focused on quick day trips. The app would provide concise information on a city's famous attractions and local specialties. Competition exists but no direct competitors offer localized one-day itineraries. The app would initially be free and generate revenue from ads and optional premium features like discounts and travel advice. Local residents could earn rewards for providing feedback used to curate trip recommendations.
Tripper is a product extension of the makemytrip company.
The app helps Create your travel plan and the daywise itinerary, sorts all tickets and data in one place, tracks you while you travel and as your trip ends it create a trip diary that you can edit and share with your friends and family.
Its is the one stop solution for all your travel needs. Travel hassle and carefree with the Tripper app.
Similar to MAPS.ME - #1 Travel Maps - 3 Years Growth Strategy Deck (20)
OSM.org is a Wikipedia in maps, but drawing roads and buildings is just a half of it's success. What do the regular user need? POIs - thats what they all are looking for on maps and how to get there. But how OSM can get all this huge data? Only users with local knowledge can do it. We at MAPS.ME created a simple map editor inside the app and boosted OSM with POIs data. MAPS.ME is #1 mobile OSM editor in the world and we proud to be a part of a big open SOM community making the world maps free for everyone :) Use MAPS.ME to improve the map and make the world better :)
Мобильный маркетинг: типы трафика, аналитика. Часть материалов тренинга 2-3 а...Eugene Lisovskiy
Эта преза - лишь небольшая часть материала по мобильному маркетингу, которую я представлю 2-3 апреля 2016 но моем первом и, вероятно, последнем в этом году воркшоп-тренинге по digital маркетингу для интернет-предпринимателей. Записаться на тренинг можно тут: http://www.lisovskiy.ru Количество мест ограничено: максимум 20. На 25 марта 11 уже продано. Торопитесь :)
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3. Управление: Action Plan, Marketing Plan&Fact,
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В этой презентации вы узнаете историю создания мобильного стартапа МойкаМойка (moikamoika.ru) и трудности с которыми мы сталкивались на пути становления проекта.
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Взлеты и падения, ошибки и безумное везение.
Как попасть и удержаться в ТОП5 кассовых в общем топе в России рядом с Clash of Clans?
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Эволюция бизнес-подхода к продвижению.
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План/факт: как планировали 2013 и что в итоге получилось.
Только вперед: выводы и планы на будущее.
Материал, подготовленный мной в рамках курса "Руководитель интернет-магазина" в netology.ru. Постарался передать свой опыт по построению команды. Надеюсь кому-то будет полезно :) PS: провел 2 курса-вебинара, поиграл в препода. Прикольно, но времени отбирает много (на проверку заданий студентов). Ну и вообще не вижу причин не поделиться опытом со всеми желающими, при том, что ничего особенного в своем опыте не вижу. Все на самом деле просто.
Управление командой отдела маркетинга в условиях быстрорастущего бизнесаEugene Lisovskiy
1. Проблемы быстрого роста
2. Как часто надо проводить status check, в каком формате?
3. Какую систему управления проектами выбрать для отслеживания статусов? Какие отчеты нужно создавать и как часто?
4. Как организовать эффективную систему финансового планирования?
8. MAPS.ME Users: Monthly Active Users
Flurry (01/2014 - 01/2017)*
Facebook Analytics (02/2017 - 12/2018)
* Since 02.2017 Flurry Analytics switched to a new tracking platform and MAU started to track incorrectly. We use Facebook
since that time as majo tracking system for MAU.
9. MAPS.ME Active Users: Sessions & Time/Device
30x Sessions Growth 4x Time / Device Growth
11. MAPS.ME: Retention cohorts (organic traffic)
Those cohorts doesn’t take
into account device switching
by users (users that changed
devices are treated as new)
14. 2011
Launch
2016
2014 2020
2018 2022
5M
100M
200M
50M
300M
Simple Car Navigation
Fast Render Speed
New Map Styles
OSM Map Editor
Core: Smaller Map Size
Car Navigation: Simple
Bike Navigation
Pedestrian Navigation
Travel Guides Marketplace: Full
Social Features: Full
Transit Navigation: Full
Car Navigation: Full
Travel Planner: Full Web + Mobile
Local Activities Advisor: Full
Hotels Booking: Medium
Taxi/Transfer Search: Simple
Direct Ads Sales: CIS
Local Ads Platform: Simple
Subscription: Ads Removal
Guided Tours by Locals: MVP
Becomes Free
Hotels Booking: Full
Transit Tickets Booking: Full
Attractions Booking: Full
Events Booking: Full
Taxi/Transfer Search: Full
Direct Ads Sales: EMEA
Local Ads Platform: Full
Subscription: Single (ads + guides)
Guided Tours by Locals: Full
Custom Paid Guides: Full
Hotels Booking: Simple
Direct Ads Sales: RUS
Biggest Travel Guides Marketplace
Biggest Travel Community
Hotels Booking: In App
Transit Tickets Booking: In App
Events & Attractions Booking: In App
Taxi/Transfer Booking: In App
Overall Installs /
Yearly Gross
Revenue $
2M
Product Features
Monetisation Features
150M
⬆12x
⬆5.7x
⬆3.3x
⬆2x
⬆25x
⬆1.5x
⬆1.6x
Travel Guides Marketplace: Simple
Transit Navigation: Simple
Core: Faster Map Updates
Car Navigation: Medium
Social Features: Simple
Travel Planner: Simple (web)
Maps API: Simple
25M
Product & Monetisation: Great Product = Organic Growth
15. Accommodation
Booking
Direct Sales Local Ads for SMB
Local Activities
Discovery & Booking
Travel Guides
• We started to sell guides
on Pay per download
model in Jan ‘19 with small
catalog and have 300k
free downloads/month +
9000 standalone guides
sales/month.
• Switching to subscription
will boost AOV and LTV.
• According to our users
research up to 28% of our
users are ready to
search and book hotels
on the map.
• We have 8X bookings
growth since 2016 with
just 2% of our users, using
booking feature.
• We did $500k in 2018 with
just 13% of our user base
in Russia (1,56M MAU in
country with 145M
population) due to PR
activities.
• With PR and local sales
we can do the same for
other 10 top countries
• We have 10k claimed local
business so far and just 50
paying advertisers monthly
with over 70% retention.
• Core product
improvements & dedicated
phone sales team will
boost up revenue
• Top 3 category of objects
users open on the map:
attractions, restaurants,
shops.
• Following success on hotel
side integration of
relevant booking
inventory on activities
will give revenue uplift
GMV
~$70M
n/a n/a
9x 4x
Revenue Growth Drivers And Upside By 2022
16. Map highlights
Travel destinations
(trip planner)
Travel Guides &
Itineraries
Core promotion MAPS.ME
Brand ambassador program:
• Targeted to MAPS.ME loyal users, especially
mini-bloggers and local travel group leads
• Regular activities requested from brand ambassadors,
examples:
• Specific number of posts (e.g. monthly) in social networks
(Insta, FB etc.) with MAPS.ME tagged
• Number of group travel activities organized each year with
MAPS.ME as major tool, photos, video post and
instructions
• Use and promote MAPS.ME as major map tool for
planning & experiencing travel
• Partnering with relevant brands to create special brand
ambassador membership benefits, e.g.:
• Booking.com with special gift certificates on
accommodation booking
• Visa special travel card with discounts
• Provide branded merchandise MAPS.ME products
Organic growth
• Appstore optimization
• Social sharing options,
user recommendations
(world-of-mouth)
• Synchronization with
web “trip planner”
(bookmarks web to app
sync)
Partnerships & traffic
acquisition
• Integrations to OTAs &
similar
• Targeted performance
marketing to audience
that recently booked
accommodation/flight
Organic growth
• SEO
• Social sharing options,
user recommendations
(world-of-mouth)
Organic growth
• Appstore optimization
• Social sharing options,
user recommendations
(world-of-mouth)
• Synchronization with
web “trip planner”
(guides web to app
sync)
Partnerships & traffic
acquisition
• Integration to OTAs &
travel media sites
• Targeted performance
marketing to audience
that recently booked
accommodation/flight
Marketing: Key Initiatives
20. What we need money for?
1. Hire x2 developers (C++, Python) to:
a. improve product features quality (main features are in MVP)
b. boost development speed (to outperform niche competitors)
c. test product hypothesis for various travel niches
2. Build world biggest travel guides marketplace, filled with content by:
a. Professional publishers & bloggers
b. Users
3. PR & user acquisition in countries where we can reach the enough brand
awareness to boost direct sales:
a. Europe: Germany, France, Netherlands, Great Britain, Denmark, Italy.
b. Asia: Japan, China.
c. America: USA, Canada.
22. MAPS.ME Positioning: #1 Travel Maps
Travel
Maps
Local
Catalog
social
social
social
social
social
Our goal is to exposure integrated trip planning
and booking features on map with our
traditional offline mapping and navigation core.
We aspire to provide travelers over the world
with seamless joyful experience from inspiring
& dreaming destinations through discovering &
planning Points of Interest and Itineraries to
enjoying the whole trip.
Being #1 assistant to travel community is our
big idea and mission.
#1 travel maps
#1 integrated travel guides marketplace
Strategic partnership to global travel leader
through acquisition (Booking.com/ Expedia/ Ctrip/
TripAdvisor)
23. >4B monthly traffic in Travel with TripAdvisor & Booking.com dominant
players
4 112 M* 4 112 M*
Sources: MAU evaluations are based on App Annie & SimilarWeb data in Travel segment, adjustments made. Maps & Navigation services treated separately
*Number of overall unique users/month smaller, 1 user visits multiple sites. In total yearly ~1.3-1.4B travelers according to UNWTO World Tourism Barometer
MAPS.ME to grow by 2.5x and to gain ~8-10% share of major players’
audience by 2022
30M
2022E
260-280M
320-340M
MAPS.ME Positioning: Focus On Travel Market
24. Travel Maps Features: MAPS.ME vs Google Maps
Travel Feature MAPS.ME Google Maps
Offline features support
✓ Full
(search, car, pedestrian, bike, transit)
X Partial
(search & car only)
Downloaded maps
footprint
✓ Small
(using own compression algorithm)
X Large
(3-4 times larger size)
Reach map data (hiking
trails, viewpoints etc.)
✓ Full Support
(all entire world, provided by community)
X Some Regions
(only regions of strategic presence)
POI discoverability on
the map
✓ Fast
(display all POIs while zooming)
X Slow
(need to repeat search on each zoom level)
Long distance (intercity)
rides ready
✓ Download Assistant
(downloads required areas along the route)
X No
(only small square areas can be downloaded)
Incremental map
updates
✓ Yes
(saves 90% of cellular data monthly for updates)
X No
(requires full re-download of expired area)
Catalog of travel guides
✓ Yes
(thousands of itineraries and travel guides)
X External App
(Google Trips app, not popular)
25. Competition & Our key strengths
Description (major focus) Accommodation
booking
UGC on POIs Global map
service
Local navigators Local map service Focus on specific
segments*
Audience type (in terms of major use
cases)
Global travel Local & travel
across many
markets
All global excl.
some markets
(China etc.)
Local Major local,
partially travel
Can be both local
and travel
Key functionalities Tools on finding,
comparing &
booking hotel
Tools on finding,
discovering and
reading
reviews/ratings
Map search &
navigation – wide
coverage tools
Route building
and navigation
given detailed
data on traffic etc.
Map search &
navigation – wide
coverage tools
Different
niche-specific
features, e.g.
tracking for run or
weather for
fishing etc.
Map features No own maps,
very limited,
Google-based
No own maps,
very limited,
Google-based
Almost full
coverage, offline
limited
Route building
and navigation
given detailed
data on traffic etc.
Almost full
coverage, offline
typically limited
Typically no own
maps, very limited
MAPS.ME key advantages &
differentiating points
• Own maps with
all key
functionalities
• Use case –
travel
experiencing
• Own maps with
all key
functionalities
• Maps of OSM
community
• Product focus
on travel use
cases – quick &
easy. Especially
convenient for
self-traveling
scenarios
• Loyal global
travel audience
• Product focus
on travel use
cases – quick &
easy. Especially
convenient for
self-traveling
scenarios
• Loyal global
travel audience
• Product focus
on travel use
cases – quick &
easy. Especially
convenient for
self-traveling
scenarios
• Loyal global
travel audience
• Own maps
• Good coverage
of mass travel
use cases in
product
Booking Tripadvisor Google
Navi (Waze,
Sygic etc.)
Local maps*
Niche
players**
*Such companies as Baidu Maps, Yandex Maps, 2GIS etc.
**Companies making product for such segments as trailing, hunting, fishing, running/cycling etc. – where travel scenarios potentially covered
26. Why MAPS.ME, not other maps?
Team Size Product
40
~2000 (map team)
MAPS.ME: small team –
global product => huge
potential that can be
realized by strong focus
on developing Travel
segment features through
investments into
product/development
team & marketing
targeted to travel
audience and scenarios
Worldwide offline maps,
120M+ downloads
Worldwide maps,
>2B downloads
~100 at the moment of
acquisition by Google
(2013)
Local Navigator, mostly
US with
~50M downloads (in 2013)
Benchmarks
Examples
~400
Local Maps, mostly RUS
with ~30-35M downloads
29. OpenStreetMap: The Power of Open Global Community
What is OSM
★ Free editable worldwide maps
★ 5M+ registered mappers
★ 50K+ monthly active mappers
★ 3.5M+ map edits daily
MAPS.ME contribution to OSM
★ Made own map editor for OSM (Apr-16)
★ 230K+ registered mappers via MAPS.ME
editor, 10K+ monthly active
★ Opened own code (Oct-15)
31. Pizza Breakfast Nail Salon Pharmacy Urgent Care
Right Here + Right Now: The Rise of “Open Now” Searches
Source: ThinkwithGoogle.com, Aug 2017, Mobile, Search, Micro-Moments
Increase in mobile
searches for
“stores/food open
now”
in the past year.
32. Local Search Trends: “hotels near me”
34%
of MAPS.ME
users are ready
to book a hotel
while on the trip
Source: MAPS.ME, Jul 2017, MAPS.ME Apps User’s Private Survey
36. Booking.com: good customers cohorts
Retention
For each month (after the month when
1st booking was made) indicated % of
customers that returned and made
booking (s) again
Example Cohorts:
201611 - users that
made first booking in
November 2016
etc.
38. Travelling Moments: Mobile Rocks
Source: ThinkwithGoogle.com, Google / Ipsos Connect, April 2016/2017, Traveler Attitudes & Behaviors, 2017, US travelers, 18+
79%
of travellers
completed a
booking after
doing research
on smartphone
60%
of searches for
destination
come from
mobile devices
Source: ThinkwithGoogle.com, Jul 2016, Travel Infographic: How Mobile Shapes the Customer Journey
39. 40% of Travellers Use Offline Maps
Online Maps
Offline Maps
Public Transport Maps
Translation
Recommendations
Accommodation Booking
Flight Booking
e-brochures
Events booking
Local POIs Guides
City Guides
Nothing
Other
Source: ThinkwithGoogle.ru, June 2017
40. Travelling Moments: Experiencing
Source: ThinkwithGoogle.com, Jul 2016, How Mobile Influences Travel Decision Making in Can't-Wait-to-Explore Moments
85%
of travelers decide
on activities only
after having
arrived at the
destination.
40%
of travelers use
offline maps to
navigate
Source: Google, 2017, Travel HUB conference
45. Dreaming
- preparing & sharing own travel guides
- reading other travelers updates
- checking own profile activity (likes,
comments, popularity ratings)
Planning
- browsing travel guides catalog for
inspiration
- downloading other user’s travel guides
- creating personal customized itineraries
Booking
- booking hotels from travel guide
- booking transfer services
- booking guided tours
Experiencing
- exploring downloaded travel guides
- purchasing transportation tickets & local
activities on the go
- booking hotels on the go
Travel Guides Usage Lifecycle
46. Sleeping Users Activation & New Users Growth in 2019
12M+
MAU
travel guides
catalog will
increase existent
active users
engagement
sharing users
generated travel
guides will
increase users’
friends reach.
61M+
yearly active
users
400M+
users’ friends
120M+
installs
We have 2M+
organic installs
growth (word of
mouth) and expect
2x growth by
50. Key Synergy Opportunities With Travel Strategist
Product Benefits for Partner Benefits for MAPS.ME
Booking.com
Competitive advantage to other big players
(TripAdvisor, Hotels.com, Ctrip, AirBnb).
Full booking process integration. Best
“booking on the map” solution. AOV growth.
RentalCars
Loyalty growth: save with the best free offline
navigator.
New loyal travelers acquisition worldwide.
OpenTable
Help to expand in Europe and Asia (67% of
users in MAPS.ME).
Better booking services inside MAPS.ME,
higher conversion.
Momondo Catching the client on early dreaming stage. New users acquisition worldwide.
51. Current Monetization Structure
$
Self Managed Local
Ads Platform for
SMB
Native Ads &
Ads Removal
Subscription
CPM Ads & Projects
for Enterprise
Local Guides
Booking
B2B Solutions
Booking Partners:
hotel, restaurants,
attractions, local
activities.
GEO Data &
Analytics Sales
Travel Guides
In-app Purchase
52. Management Team
Eugene Lisovskiy
Chief Executive Officer
Artem Vodolazskiy
Chief Technical &
Product Officer
Eugene Chernysh
Chief B2B Product
Officer
Aleksandr Rybin
Chief of Marketing &
Business Development
8+ experience of managing
distributed software dev teams and
products with deep integration into
existing enterprise systems.
Worked as SPM at Russian co’s,
incl. X5 Retail Group, Sberbank,
PM @ SAP Partner Technoserv
and CPO @ Mobile Dimension
4+ years in management
consulting (strategy, finance);
5+ years in Digital marketing
experience on top positions;
5+ years start-up experience
(e-commerce, consulting).
Worked at top tier management
consulting Bain & Company and
CMO @ Rocket Internet
12+ experience in Digital &
software industry on top positions;
Deep expertise in Marketing and
Product development.
Worked as CMO @ #1 Russian
e-book shop Litres.ru, as CMO @
Fast Lane Ventures, as CMO @
Radmin.com (International)
12+ years hands-on Agile
Technical Project Management;
11+ years in startups;
Broad technical expertise (Web,
Mobile, Data Science),
business-oriented approach and
leadership skills.
Worked as SystemArchitect @
Yandex, CTO @ SmartMarket
(crowd investing platform), PM @
Metabar (browser app platform,
bought by Yandex)
54. B2B Mapping Solutions: Google Maps API Replacement
★ Direct/Reverse Geocoder
with fall back support
(Google, OSM, Here,
TomTom)
★ Map Displays (OSM based)
★ POI matching
★ Distance Matrix