M-Brain is a global information services company with offices in twelve countries. M-Brain's services are based on a unique combination of proprietary big data technology and human intelligence. m-brain.com

1. Informed Leadership
M-Brain Overview

2. M-Brain is a leading global provider of
world-class external business and market
intelligence
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About M-Brain
• Founded 1998
• 450 professionals
• Headquarters in Finland
• Offices in Brazil, Canada,
China, France, Germany,
Malaysia, Russia, Singapore,
Sweden, UK and USA

3. Our Mission
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M-Brain is a global information, technology
and consulting services company.
We help our clients navigate the turbulent and
ever expanding business environment. We
offer them crucial external business
information and advise in its efficient
management and utilization.
We turn information into actionable insights
for daily decision making and strategic
planning.
We call it Informed Leadership.

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Managing with information has become critical in strategic planning
and creating value for a company. At M-Brain we want to be
• globally renowned for improving
our clients’ performance
• the preferred global partner for
organizations striving to succeed
in a world ruled by information
Our Vision

5. We Need More Relevant Information
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TODAY THE FUTURE
AMOUNTOFDATA
Volume velocity,
variety veracity
Relevant information
Information overload

6. Five Main Challenges
1. Data overload
2. Closed-loop
3. Stuck-in-the-past
4. Data-in-silos
5. Too much information,
not enough knowledge
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A gap between raw data and
analyzed information: Every year
stored data grows by 28 %, and
data analysis only by 5,7 %.
Source: Blueocean
Challenge 1:
Data overload
1995 20252005
Data
Analyst
Shortage

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Only 8 % of decisions are based
on relevant external data,
because it is not available in the
company!
Source: Blueocean
Challenge 2:
Closed loop
Competitors, Customers,
Market developments, Growth
opportunities, Potential risks
Financial reporting, Sales reporting
Employee satisfaction, R&D progress reports
8% external
92% internal

9. 58% historical information
Internal reports tell you what has
worked and what has not worked
but they do not tell you what you
should do right now, least of all
what you should do tomorrow.
Source: Guts & Gigabytes Report. PWC 2014
Challenge 3:
Stuck in the past

10. Information, experience,
knowledge, everything in a
modern company tends to be in
silos – hard to access,
hard to even know what
already exists.
Challenge 4:
Information in silos

11. 58% of organizations struggle to
make sense of all the information
they have.
Source: Global Market Intelligence Survey 2013
Challenge 5:
Too much information,
not enough knowledge

12. How can we at
M-Brain help you?

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We offer relevant, timely external intelligence that helps make the right
decisions, efficiently. We call it Informed Leadership.
We help you to…
…stay aware of all
developments in your
business environment
…understand what
these developments
mean for you
…decide on your
optimal strategy for
success

14. STAY AWARE OF DEVELOPMENTS
IN YOUR BUSINESS ENVIRONMENT

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• Our sources cover 3 million social media
platforms, 100 000 news outlets in 71
languages in 236 regions
• We crawl over 3 million hits per day
• Our people convert this data into relevant
news reports based on the need of our
customer
Our customers mainly use these reports for
monitoring:
• Competitors
• Customers
• Market developments/disruptions
• Their own publicity
• Legal & regulatory issues
As a service

16. If you need access to our information
sources and want to do the work yourself,
use our online monitoring & engagement
tool.
Module-based solution:
• Monitor
• Analyze
• React
• Engage
As a software

17. MAKE SENSE OF MARKET DEVELOPMENTS
AND WHAT THEY MEAN TO YOU

18. As a service
• Awareness of what’s happening in the business environment is not always
enough. Organisations need to understand what the events and changes
mean for them, and share this insight with the right people.
• M-Brain helps you create this understanding with continuous research and
content production services delivered through our intelligence tool Intelligence
Plaza
• Our 400 professionals ensure you will get a customised service that is like an
extension to your own team and resources
• Our customers use these services for
– Analytical executive reports
– On-demand briefings
– Regular market data & report updates
– Sharing the insight within their organisation with the Intelligence Plaza tool
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19. As a service
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Hand-picked
sources
Dedicated
analyst team
Dashboard
Alerts and
mobile access

20. As a software
When you have capability to build understanding and awareness, but lack tools to
make this accessible and deliver it to the relevant decision makers and your whole
organisation, M-Brain’s Intelligence Plaza is the right solution for you.
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21. DECIDE ON THE OPTIMAL
STRATEGY FOR SUCCESS

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When you want to compete more effectively and identify and grow into new
opportunities, our services provide clear market insights and strategy
recommendations.
Strategic Analysis & Advisory
Cross-industry
knowledge
Primary research
Secondary data
Operational
experience
Common sense
Client input
STRATEGIC
INSIGHTS
AND
ANALYSIS

23. Our typical projects range from creating market understanding to identifying new
opportunities.
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Strategic Analysis & Advisory
• Competitive landscape
analysis
• Customer intelligence
• Market attractiveness
analysis
• Competitor deep dive
• Market sizing &
forecasting
• Scenario analysis
• M&A screening &
evaluation
• New market entry
strategy
• Strategic partner
identification
UNDERSTAND YOUR
MARKETS
COMPETE MORE
EFFECTIVELY
GROW INTO NEW
OPPORTUNITIES

24. When you want to enhance your media and market intelligence activities to world
class standards, M-Brain’s suite of Best Practices help you move forward. Proven
methodologies, unique benchmarking databases, internationally recognized
framework based on six key success factors.
Benchmarking Assessment
Training
Consulting
GIA Conferences
Open Courses
Intelligence Best
Practices Online
Set Up Workshop
Planning Project
Set up support
Benchmarking Circle
Intelligence Best Practices
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INTELLIGENCE
SET UP CONSULTING
INTELLIGENCE
DEVELOPMENT
EXCHANGE OF
INTELLIGENCE
BEST PRACTICES

25. Our experience
spans across industries