Manas Kanungo has over 30 years of experience in the medical device, diagnostic, and biotech industries, including 13 years working in emerging markets like China, India, South Korea, and Brazil. He has held marketing and management positions at various companies, including Bayer, Roche, Eli Lilly, Quidel, Ohmeda/GE, and Bio-Tek, where he successfully launched new products, developed partnerships and alliances, and managed business growth. Kanungo is fluent in English with moderate skills in Portuguese, Hindi, and Oriya, and basic Spanish.

1. Manas Kanungo
• 30+ Yrs in Medical Devices, Diagnostics, Therapeutics, Biotech
• Last 13 Yrs in Emerging Markets: China, India, S. Korea, Brazil
• Worked with Bayer, Roche, Eli Lilly, Quidel, Ohmeda/GE, Bio-Tek
• Managed Projects from concept to post-launch using metrics
• Developed, Launched, Managed Various New Products, Concepts,
JVs, Alliances, Partnerships, Market Entries, Growth, Brand, KOL,
Advisory Panel, and Medical Marketing Strategies.
• Voice of Customer Advocate: Extensively used analytical and
market research techniques to identify and exceed market needs
• Successfully crossed boundaries between various diseases,
diagnosis, therapies, products, and technologies including in
infectious & viral disease areas, segments, and channels.
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2. Manas Kanungo
Academic Background
HealthCare Executive MBA (Aug ‘09), University of California Irvine
Global Leadership Executive Certificate, Thunderbird
Honorary Diploma, Association of Hospital Engineers, Spain
MS Bioengineering & MS Elect. Eng., West Virginia University
BS Electrical Engineering, National Institute of Engineering, India
SBIR Grant, Member ISO & ASTM Standards Committees, Patent
Publications, White Papers, Clinical Trials, Seminars, Workshops
Fluent English; Moderate Portuguese, Hindi, Oriya; Basic Spanish
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3. Manas Kanungo - Work History
Company Title Key Responsibilities
IMM USA LLC Founder. NY, CA Consulting: Global Marketing
Bayer Sr. Marketing Manager Penetrate, Grow, Expand in Region
Diabetes Care Div Emerging Markets P&L, Business, Market Performance
Tarrytown, NY Asia Pacific, Latin America Launch, Manage Portfolio, Pricing, Profits
Streamline, Grow, Expand Distribution
Quidel Corp. Int’l Marketing Director
P&L, Business, Market Performance
San Diego, CA Canada & Latin America
Launch, Manage Portfolio, Pricing, Profits
Roche Diagnostics Lead Merger Transition, Business Transfer
Marketing Manager Brazil
Sao Paulo, Brazil Hire, Train, Establish New Operations
Establish Joint Venture Operations
Eli Lilly
Country Manager Brazil General Management, P&L, Business
Sao Paulo, Brazil
Lead Education, Awareness Programs
Roche Diagnostics Develop, Launch a POC Bedside Hospital
Global Marketing Manager
Diabetes Care Div Glucose Monitoring Data Mgmt System
New Products, US Hosp
Indianapolis, IN Tech Review, Due Diligence New Products
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4. Manas Kanungo – Work History contd.
Company Title Key Responsibilities
Ohmeda Marketing & Product Management
Marketing Manager
(GE Medical) Incubator, Warmer, Phototherapy,
Infant Care Division
Columbia, MD Monitor, Oximeters, High freq Ventilators
Bio-Tek Instruments Int’l Mktg Dir Lab Div Develop & launch New Products
Winooski, VT Mktg Mgr Biomedical Div Develop and Grow International Business
West Virginia Univ:
- Electrical Dept Teaching Fellow Teach Biology & Electrical Engineering
- Biology Dept
Unitron, Televista,
Sales & Service Engineer Regional Sales and Equipment Servicing
AIMIL
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