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1. Social Media Risk Assessment
Risk Event Description Expected Outcome Impact Probability Risk Mitigation Plan
1 Incomplete Social Media Strategy Social media project will fail HIGH HIGH Use Demand Metric's Social Media Business Case Template to Refine Strategy
2 Lack of Buy-In from Senior Executives Insufficient funding HIGH MED Build a Business Case and Outline a Project Plan to Obtain Buy-In
3 Insufficient Resources Employee backlash due to workload HIGH HIGH Use Business Case to Justify New Hires and Use our Job Descriptions for Roles
4 Selecting the Wrong Social Media Channels Lack of online engagement LOW MED Use Demand Metric's Social Media Channel Map and Channel Prioritization Tool
5 Incorrectly Measuring Social Media Metrics Difficulty in demonstrating ROI HIGH MED Use Demand Metric's Social Media Metrics Dashboard and Objectives Scorecard
6 Potential Leak of Corporate Strategy Direction & goals exposed HIGH LOW Use Demand Metric's Social Media Policy Template to Outline Clear Guidelines
7 Negative Feedback Posted by Respondents Impact on sales and bottom line MED MED Monitor Channels and Have Resources in Place to Discuss Complaints
8 Inappropriate Content Posted by Respondents Decrease brand equity MED MED Read, Edit and Approve Online Comments
9 Lack of Participation by Consumers Goals will not be reached LOW HIGH Stimulate Conversation through Various Channels and Offer Value-Add Content
10 Lack of Control Over Corporate Content Employees posting incorrect Info online MED LOW Establish Clear Policies for Employees using Social Media Policy Template
11 Inappropriate Content Posted by Employees Decrease brand equity MED LOW Use the Social Media Policy Template and Communicate Disciplinary Actions
12 Excessive use of Social Media by Employees Loss of productivity MED MED Use Social Media Policy Template and Communicate Appropriate Uses
13 Using Personal Accounts for Work Purposes Misrepresentation of the company MED LOW Outline Rules in your Social Media Policy
14 Data Theft UN/PW could be hacked to enter system HIGH HIGH Increase Corporate Security Measures and Firewall Protection
15 Identity Theft Misrepresentation/Brand Hijacking LOW LOW Monitor Social Media Channels Closely and Set Up Google Reader Alerts
17 Loss of Business Reputation Inconsistent brand messaging HIGH MED Ensure Consistent Look & Feel for all Selected Channels
19 Risk of Contracting Viruses and/or Malware System Crash/Risk of Stolen Data HIGH LOW Have IT Department Install, Test & Monitor Security Software
20 Technical Difficulties End User Frustration & Dissatisfaction HIGH LOW Communicate Technical Difficulties Openly & Have a Continuity Plan in Place
21 Bandwidth Issues Downtime due to excessive usage MED LOW Ensure IT has Allocated the Appropriate Amount of Bandwidth