The document discusses various factors that may influence search engine rankings according to a 2015 survey from Moz. It separates these factors into those related to the domain level, including domain name features, link authority, keyword usage, and brand metrics. It also separates page-level factors such as social metrics, link metrics, keyword usage, agnostic features, and user usage metrics. Each category of factors is rated on a scale from 1 to 10 on potential influence on search engine rankings.