Linkedin for BNI members in Hyde Park, Ohio

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How to use Linkedin to meet, connect with and build relationships with customers and business partners.

Presented by Chris Celek of Celek Media Consulting on April 4, 2011, to the BNI networking group in Hyde Park, Ohio.

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Linkedin for BNI members in Hyde Park, Ohio

  1. 1. Put Linkedin to Work Distinguish yourself by becoming an online networking leader to connect with customers and drive new business Celek Media Consulting 1Sunday, April 3, 2011
  2. 2. What we mean by Social Media • Conversation • Contributions • Network, not broadcast • Trust, not expert Celek Media Consulting 2Sunday, April 3, 2011
  3. 3. Why should we spend any time on this? More than half of all C-Level executives under 40 search for business information themselves. New Forbes/Google report June 22, 2009 Celek Media Consulting 3Sunday, April 3, 2011
  4. 4. Why should we spend any time on this? Social networking for businesses and professionals Celek Media Consulting 4Sunday, April 3, 2011
  5. 5. A web site is not enough • Broadcasts your info one way. • Depends on customer to decide to come to you. Celek Media Consulting 5Sunday, April 3, 2011
  6. 6. Start with Google Profiles Make search engine work for you to always be found on first page of Google results. Celek Media Consulting 6Sunday, April 3, 2011
  7. 7. Create at google.com/Profiles Celek Media Consulting 7Sunday, April 3, 2011
  8. 8. Google Places to locate your business Celek Media Consulting 8Sunday, April 3, 2011
  9. 9. Google Places to locate your business Celek Media Consulting 9Sunday, April 3, 2011
  10. 10. So many choices, so little time Pick 2-3 social media sites that: • Your target audience uses. • You can update consistently. Celek Media Consulting 10Sunday, April 3, 2011
  11. 11. Linkedin for networking • Virtual, in-person connections. • Excellent SEO. • Business focused, not personal interests. Celek Media Consulting 11Sunday, April 3, 2011
  12. 12. Linkedin for being seen • Connect to stay in touch. • Connect to be found on your contacts’ pages. Celek Media Consulting 12Sunday, April 3, 2011
  13. 13. Challenges we face online Celek Media Consulting 13Sunday, April 3, 2011
  14. 14. Linkedin for Business 10 Things to Do Now • 1 Fill out your profile — completely. Celek Media Consulting 14Sunday, April 3, 2011
  15. 15. Linkedin for Google • Here’s what’s found, seen by search engines. • Put keywords in headline. Celek Media Consulting 15Sunday, April 3, 2011
  16. 16. Linkedin for your resume • Keywords in current role. • Complete work history to reconnect with coworkers, vendors. Celek Media Consulting 16Sunday, April 3, 2011
  17. 17. Linkedin for info about you • Groups you share with other users. • Required to connect with other users. Celek Media Consulting 17Sunday, April 3, 2011
  18. 18. Linkedin for connections • Reconnect with classmates and alumni. • Give and request recommendations Celek Media Consulting 18Sunday, April 3, 2011
  19. 19. Linkedin Applications • Add Applications to feed your blog updates. Celek Media Consulting 19Sunday, April 3, 2011
  20. 20. Linkedin for Business 10 Things to Do Now • 1. Fill out your profile — completely. • 2. Update your status once a day. Celek Media Consulting 20Sunday, April 3, 2011
  21. 21. Linkedin for Business 10 Things to Do Now • What are you working on? • Link to your blog or web site. status once a day. Celek Media Consulting 21Sunday, April 3, 2011
  22. 22. Linkedin for Business 10 Things to Do Now • 1. Fill out your profile — completely. • 2. Update your status once a day. • 3. Make connections work for you. Celek Media Consulting 22Sunday, April 3, 2011
  23. 23. Share what you’re doing • Schedule your events. • Invite customers, contacts. Celek Media Consulting 23Sunday, April 3, 2011
  24. 24. Linkedin for finding people • Search by location, business, products. • Discover your connections. Celek Media Consulting 24Sunday, April 3, 2011
  25. 25. Linkedin for Business 10 Things to Do Now • 1. Fill out your profile — completely. • 2. Update your status once a day. • 3. Make connections work for you. • 4. Ask, Answer Questions. Celek Media Consulting 25Sunday, April 3, 2011
  26. 26. Linkedin for finding Answers • Ask for info, help, advice, contacts. • Post to groups, topics, by location. Celek Media Consulting 26Sunday, April 3, 2011
  27. 27. Answer Questions Celek Media Consulting 27Sunday, April 3, 2011
  28. 28. Answer Questions Celek Media Consulting 28Sunday, April 3, 2011
  29. 29. Be seen as an expert Celek Media Consulting 29Sunday, April 3, 2011
  30. 30. Linkedin to provide Answers • What can you share? • How can you help with today? Celek Media Consulting 30Sunday, April 3, 2011
  31. 31. Linkedin for Business 10 Things to Do Now • 1. Fill out your profile — completely. • 2. Update your status once a day. • 3. Make connections work for you. • 4. Ask, Answer Questions. • 5. Join, participate in Groups. Celek Media Consulting 31Sunday, April 3, 2011
  32. 32. Linkedin for Groups • Find groups in your business, community, topics of interest. Celek Media Consulting 32Sunday, April 3, 2011
  33. 33. Linkedin for experts • Share what you know. • Provide answers that show you as source, leader. Celek Media Consulting 33Sunday, April 3, 2011
  34. 34. Linkedin for conversation • Use groups to ask questions. • Start a conversation. Celek Media Consulting 34Sunday, April 3, 2011
  35. 35. Linkedin Groups for your needs • Create a group to start, lead discussion of your topics. Celek Media Consulting 35Sunday, April 3, 2011
  36. 36. Linkedin for email to Groups Celek Media Consulting 36Sunday, April 3, 2011
  37. 37. Linkedin for email to Groups • You can email members of groups you manage. Celek Media Consulting 37Sunday, April 3, 2011
  38. 38. Search for new business • Find opportunities by searching what other users say, do. • “Birdhouse” Celek Media Consulting 38Sunday, April 3, 2011
  39. 39. Help desk for your business • Ask questions • Contribute answers • See what help businesses need. Celek Media Consulting 39Sunday, April 3, 2011
  40. 40. Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. Celek Media Consulting 40Sunday, April 3, 2011
  41. 41. Linkedin for finding People • Search by keyword, company name, location. Celek Media Consulting 41Sunday, April 3, 2011
  42. 42. Connect with new customers • Find companies you want to do business with. • Find their employees and network with their connections. Celek Media Consulting 42Sunday, April 3, 2011
  43. 43. Linkedin for finding People • Search by keyword, company name, location. Celek Media Consulting 43Sunday, April 3, 2011
  44. 44. Linkedin for Advanced Search • Search by keyword, company name, location. Celek Media Consulting 44Sunday, April 3, 2011
  45. 45. Linkedin for Company Info • Biz intel on your desktop when you need it. Celek Media Consulting 45Sunday, April 3, 2011
  46. 46. Linkedin for Company Info • Learn about ex- employees and where they moved. Celek Media Consulting 46Sunday, April 3, 2011
  47. 47. Linkedin for Profiles Celek Media Consulting 47Sunday, April 3, 2011
  48. 48. Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. • 7. Share documents. Celek Media Consulting 48Sunday, April 3, 2011
  49. 49. Linkedin for documents • Upload presentations, sales kits. • Share documents, virtual workspace. Celek Media Consulting 49Sunday, April 3, 2011
  50. 50. Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. • 7. Share documents. • 8. Recommendations — give them and ask Celek Media Consulting 50Sunday, April 3, 2011
  51. 51. Linkedin for recommendations • Praise your connections. • Ask for their recommendations. • Your info appears on many more pages. Celek Media Consulting 51Sunday, April 3, 2011
  52. 52. Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. • 7. Share documents. • 8. Recommendations — give them and ask for them. • 9. Improve your Google position. Celek Media Consulting 52Sunday, April 3, 2011
  53. 53. Linkedin for Google • Link to your other sites. • Put keywords in Summary and Specialties to help search engines find you. Celek Media Consulting 53Sunday, April 3, 2011
  54. 54. Linkedin for Google Celek Media Consulting 54Sunday, April 3, 2011
  55. 55. Linkedin for Google Celek Media Consulting 55Sunday, April 3, 2011
  56. 56. Linkedin for Google Celek Media Consulting 56Sunday, April 3, 2011
  57. 57. Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. • 7. Share documents. • 8. Recommendations — give them and ask for them. • 9. Improve your Google position. • 10. Share your reading list. Celek Media Consulting 57Sunday, April 3, 2011
  58. 58. Linkedin Applications • Share your reading list, recommendations for books. Celek Media Consulting 58Sunday, April 3, 2011
  59. 59. Linkedin Review Celek Media Consulting 59Sunday, April 3, 2011
  60. 60. Fill out your profile completely • Identify and use keywords that describe your business. • What words will searchers use to find you? Celek Media Consulting 60Sunday, April 3, 2011
  61. 61. Fill out your profile completely • Headline is most important for Google search. • Fill out with your keywords to be found in search. Celek Media Consulting 61Sunday, April 3, 2011
  62. 62. Help customers find you • Link to your web sites. • Include social media profiles. Give customers several ways to contact you. Celek Media Consulting 62Sunday, April 3, 2011
  63. 63. Find, network with companies Celek Media Consulting 63Sunday, April 3, 2011
  64. 64. Post, search for jobs Celek Media Consulting 64Sunday, April 3, 2011
  65. 65. Give, ask for recommendations Celek Media Consulting 65Sunday, April 3, 2011
  66. 66. Quick review of best practicesChange Good Change Celek Media Consulting 66Sunday, April 3, 2011
  67. 67. Celek Media Consulting 67Sunday, April 3, 2011

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