Anyone can research               Guerilla user research tips for design and development                                  ...
Friday, 4 March 2011
Friday, 4 March 2011
Adaptive Path                   experience               design                   experience                  Consulting  ...
Qualitative design researchFriday, 4 March 2011
Friday, 4 March 2011
The perfect is the enemy of the good.Friday, 4 March 2011
flickr.com/mirandala/                       Step 1: Research objectivesFriday, 4 March 2011
Example objectives                       1   What are the most important criteria that people                           co...
Step 2: Recruitflickr.com/eziomanFriday, 4 March 2011
Step 3: Interview and observeFriday, 4 March 2011
Friday, 4 March 2011
Notebooks are also a great way to collect                          diaries and annotated experiences.Friday, 4 March 2011
Step 4: Analyze the dataFriday, 4 March 2011
Talk to people                Go explore      Organize Activities into      Groups                                        ...
Step 5: Design principles                       (i.e. The Thing You Use When Making                       Design Decisions...
Palm Pilot Design Principles                ■                       Fits in a shirt pocket                ■               ...
■                           Measurement: Track your                           activity                       ■            ...
Quick steps for                       guerilla user research:                       1   Write research objectives         ...
Want to learn more?                                      UX Intensive, Amsterdam                                      Apri...
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Anyone can research: guerilla user research tips for design and development - Sheryl Cababa

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Anyone can research: guerilla user research tips for design and development - Sheryl Cababa

  1. 1. Anyone can research Guerilla user research tips for design and development Sheryl Cababa Experience Designer GGDMilano#15 – 4 marzo 2011Friday, 4 March 2011
  2. 2. Friday, 4 March 2011
  3. 3. Friday, 4 March 2011
  4. 4. Adaptive Path experience design experience Consulting strategy 4,000 participants thought Events 20 countries leadership 8 books 50 c o n s u lta n c i e s R&D hundreds of articles thousands of readersFriday, 4 March 2011
  5. 5. Qualitative design researchFriday, 4 March 2011
  6. 6. Friday, 4 March 2011
  7. 7. The perfect is the enemy of the good.Friday, 4 March 2011
  8. 8. flickr.com/mirandala/ Step 1: Research objectivesFriday, 4 March 2011
  9. 9. Example objectives 1 What are the most important criteria that people consider when buying a TV? 2 What steps do they take in the TV buying process?Friday, 4 March 2011
  10. 10. Step 2: Recruitflickr.com/eziomanFriday, 4 March 2011
  11. 11. Step 3: Interview and observeFriday, 4 March 2011
  12. 12. Friday, 4 March 2011
  13. 13. Notebooks are also a great way to collect diaries and annotated experiences.Friday, 4 March 2011
  14. 14. Step 4: Analyze the dataFriday, 4 March 2011
  15. 15. Talk to people Go explore Organize Activities into Groups Ta lk e d t o G o o n li ne f r ie n d s Arrange into conceptual groups based on: Ta lk e d t o Fr ie n d s G o t o H o te ls • Steps the users described • Similarity of activities and Ta lk e d t o motivations Fam il y Do this for each audience, if there are multiple audiences Compare results between Organize audiences and combine if appropriate O rg a n ize in o ne p lac eFriday, 4 March 2011
  16. 16. Step 5: Design principles (i.e. The Thing You Use When Making Design Decisions and Developing Feature Lists)Friday, 4 March 2011
  17. 17. Palm Pilot Design Principles ■ Fits in a shirt pocket ■ Syncs seamlessly with PC ■ Fast and easy sync ■ No more than $299Friday, 4 March 2011
  18. 18. ■ Measurement: Track your activity ■ Analysis: Monitor your progress and understand your results ■ Motivation: Get encouraging feedbackFriday, 4 March 2011
  19. 19. Quick steps for guerilla user research: 1 Write research objectives 2 Recruit participants 3 Interview and observe 4 Analyze the data 5 Create design principlesFriday, 4 March 2011
  20. 20. Want to learn more? UX Intensive, Amsterdam April 18 - 21, 2011 Design Strategy Design Research Information Architecture Interaction Design http://adaptivepath.com/uxi 15% off registration code: FOSC sheryl@adaptivepath.com | twitter: @sherylcababaFriday, 4 March 2011

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