Creating Google AMP Pages allows websites to load faster on mobile and desktop. AMP (Accelerated Mobile Pages) requires rewriting pages in HTML, CSS, and JavaScript to meet speed requirements. Websites create AMP versions of pages that are validated and cached by Google. When users search on mobile, AMP versions may load up to 10x faster than regular pages. AMP works best for static content like news articles and blogs but may not be needed if pages already load quickly. Websites must maintain original and AMP versions of pages and add metadata to link between them.