Managing customer lifecycles: Email innovation zone by TDavis SilverpopTony Davis
Using triggered emails, behavioural marketing and data capture through the customer lifecycle to achieve ideal outcomes. Avoid customer dropout by using these email marketing tactics. Silverpop Engage, Barilliance, CrackaWines.com.au, TAB Ozbet.
Managing customer lifecycles: Email innovation zone by TDavis SilverpopTony Davis
Using triggered emails, behavioural marketing and data capture through the customer lifecycle to achieve ideal outcomes. Avoid customer dropout by using these email marketing tactics. Silverpop Engage, Barilliance, CrackaWines.com.au, TAB Ozbet.
Windsor Circle CoffeeForLess EliteSEM Webinar Slides Apr 2014WhatConts
Retention, Perfectly Brewed featuring IR500 CoffeeForLess.com: Winning at Scalability, SEM, & Customer Retention- APRIL 24, 2 PM ET
Hear from CoffeeForLess CEO Ben Kirshner about their successful Magento migration, winning SEM strategy powered by EliteSEM, & $500k in 6 months using Retention Automation by Windsor Circle.
CoffeeForLess, an IR500 retailer, has been extremely successful in the eCommerce space. CoffeeForLess harnessed the power of online retail while building a loyal customer base. This webinar chronicles key upgrades, strategies and campaigns along their path to success:
First CoffeeForLess switched eCommerce platforms, unlocking the flexible, scalable power of Magento.
Next, they leveraged EliteSEM to manage a paid search campaign that helped them rise to #495 on the IR500 list.
CoffeeForLess then used Windsor Circle's retention automation platform to generate additional value from their existing customers by using their Magento purchase history data to power post-purchase, product recommendation, replenishment, and win back emails which made them over $500k in 6 months.
This webinar will help retailers and agencies learn:
• How to overcome key scalability challenges
• How to develop a winning SEM campaign
• How to use purchase data to grow revenue and build a loyal base of repeat buyers.
Register here
Speakers:
Ben Kirshner, CEO at CoffeeForLess.com
Ben founded CoffeeForLess.com in 1988 with Zachary Ciperski. Ben credits much of his E-commerce success to the late, legendary, E-commmerce superstar Zachary Ciperski, who championed the value and importance of using Magento data to power better email marketing.
Andrew Pearson, VP of Marketing, Windsor Circle
Andrew has 15+ years of digital marketing, ecommerce, and tech start-up experience. Andrew oversees Windsor Circle’s marketing efforts and provides thought leadership and strategic guidance to thousands of retailers.
Zach Morrison, Vice President, EliteSEM
Zach is a SEM industry professional. Moving from intern to VP within 7 years, his eye for growth and ability to form solid relationships has given him a great reputation with Fortune 500 clients.
Our Reward Link product—a web link that lets recipients choose from the most popular gift-card brands—is the easiest way to reward and incentivize your employees, customers, and more.
The Secret Recipe of Best-in-Class Restaurant Loyalty ProgramsJim D Griffin
Jim Griffin, founder of Lassu Loyalty, shares best practices for design of customer loyalty programs for resuarants. #customerloyalty #loyaltymarketing www.lassuloyalty.com
While many brands use loyalty rewards programs all year long, the holiday season is a nice time to remind your customers that you value their business, and to go above and beyond the standard loyalty reward with something seasonally special.
This presentation covers 3 basic and most used tools for promotions on any product, of any item, of any good or a service in Pakistan and I put examples related to I.T industry as I'm a student of Computer Science.
Thank you
Innovation: Earning More Rewards on Every PurchaseAlexander Cohen
My presentation for the co-brand credit card conference in Atlanta, May 2017. Had the opportunity to talk to a great group of people about engagement with loyalty programs and how to stay competitive in a changing reward landscape.
Gamification in customer engagement - 5 success stories - Manu Melwin Joymanumelwin
For more interesting case studies and updates about Gamification, visit my website
https://www.youtube.com/channel/UCm_r2ZYJJBwGJ2rAaRNTNBA/videos
Air Miles Reward Miles
Cocacola Shake It
Disney Movie Rewards
Ionopolis
My Starbucks Rewards
One way to look at driving member engagement is via a loyalty rewards program. Affinity Center International has developed the association industries world class solution to member benefits and value.
Windsor Circle CoffeeForLess EliteSEM Webinar Slides Apr 2014WhatConts
Retention, Perfectly Brewed featuring IR500 CoffeeForLess.com: Winning at Scalability, SEM, & Customer Retention- APRIL 24, 2 PM ET
Hear from CoffeeForLess CEO Ben Kirshner about their successful Magento migration, winning SEM strategy powered by EliteSEM, & $500k in 6 months using Retention Automation by Windsor Circle.
CoffeeForLess, an IR500 retailer, has been extremely successful in the eCommerce space. CoffeeForLess harnessed the power of online retail while building a loyal customer base. This webinar chronicles key upgrades, strategies and campaigns along their path to success:
First CoffeeForLess switched eCommerce platforms, unlocking the flexible, scalable power of Magento.
Next, they leveraged EliteSEM to manage a paid search campaign that helped them rise to #495 on the IR500 list.
CoffeeForLess then used Windsor Circle's retention automation platform to generate additional value from their existing customers by using their Magento purchase history data to power post-purchase, product recommendation, replenishment, and win back emails which made them over $500k in 6 months.
This webinar will help retailers and agencies learn:
• How to overcome key scalability challenges
• How to develop a winning SEM campaign
• How to use purchase data to grow revenue and build a loyal base of repeat buyers.
Register here
Speakers:
Ben Kirshner, CEO at CoffeeForLess.com
Ben founded CoffeeForLess.com in 1988 with Zachary Ciperski. Ben credits much of his E-commerce success to the late, legendary, E-commmerce superstar Zachary Ciperski, who championed the value and importance of using Magento data to power better email marketing.
Andrew Pearson, VP of Marketing, Windsor Circle
Andrew has 15+ years of digital marketing, ecommerce, and tech start-up experience. Andrew oversees Windsor Circle’s marketing efforts and provides thought leadership and strategic guidance to thousands of retailers.
Zach Morrison, Vice President, EliteSEM
Zach is a SEM industry professional. Moving from intern to VP within 7 years, his eye for growth and ability to form solid relationships has given him a great reputation with Fortune 500 clients.
Our Reward Link product—a web link that lets recipients choose from the most popular gift-card brands—is the easiest way to reward and incentivize your employees, customers, and more.
The Secret Recipe of Best-in-Class Restaurant Loyalty ProgramsJim D Griffin
Jim Griffin, founder of Lassu Loyalty, shares best practices for design of customer loyalty programs for resuarants. #customerloyalty #loyaltymarketing www.lassuloyalty.com
While many brands use loyalty rewards programs all year long, the holiday season is a nice time to remind your customers that you value their business, and to go above and beyond the standard loyalty reward with something seasonally special.
This presentation covers 3 basic and most used tools for promotions on any product, of any item, of any good or a service in Pakistan and I put examples related to I.T industry as I'm a student of Computer Science.
Thank you
Innovation: Earning More Rewards on Every PurchaseAlexander Cohen
My presentation for the co-brand credit card conference in Atlanta, May 2017. Had the opportunity to talk to a great group of people about engagement with loyalty programs and how to stay competitive in a changing reward landscape.
Gamification in customer engagement - 5 success stories - Manu Melwin Joymanumelwin
For more interesting case studies and updates about Gamification, visit my website
https://www.youtube.com/channel/UCm_r2ZYJJBwGJ2rAaRNTNBA/videos
Air Miles Reward Miles
Cocacola Shake It
Disney Movie Rewards
Ionopolis
My Starbucks Rewards
One way to look at driving member engagement is via a loyalty rewards program. Affinity Center International has developed the association industries world class solution to member benefits and value.
Similar to Customer Loyalty Programs: AMEX & Starbucks. (20)
The advertisement and the company logo are designed based on the concept of Closure Perception. The elements and ideas behind the design are explained separately for clarity.
The presentation features 3 companies: Cadbury, Amul and Coca-Cola and elaborate the importance of the usage of Colors in developing and maintaining Brand personality.
The presentation features some of the examples of the different types of Advertisements such as Social Character, Dogmatism, Innovation, Need for Uniqueness, Optimum Stimulation Level and Variety & Novelty.
Financial Analysis of Indian Fast Moving Consumer Goods (FMCG) Industry.Siddharth Bhatnagar
A Presentation on the Financial Analysis of Indian Fast Moving Consumer Goods (FMCG) Industry focusing on 5 major companies namely Nestle, Hindustan Unilever Ltd. (HUL), Pidilite, Dabur and Britannia. Analysis consists of financial analysis, trend analysis as well as industrial analysis.
A report on the Financial Analysis of Nestle India Ltd. and its comparison with the other leading Fats Moving Consumer Goods (FMCG) players in India. The Analysis also includes Trend Analysis and Industry Analysis.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
2. Customer Loyalty
The customer’s desire and inclination to buy products from a
brand again and again.
Positive Experience
Excellent Service
Product Satisfaction
3. Customer Loyalty Programs
An organized collection of customer data which is often
used to offer customers add on privileges and benefits or
services to loyal customers in the form of reward points,
coupons vouchers or any other such benefits.
Customer Rewards
Increase Memberships
Customer Retention
Customer Acquisition
4. • An American multinational financial services
corporation founded in 1850.
• CLP named as AMEX Membership Rewards.
• 3 different tiers: Membership Reward Card, Gold
Membership Card and Platinum Membership
Card.
Winner: AMEX
6. Loser: Starbucks
• An American coffee company and coffeehouse
chain.
• Founded in 1971
• CLP named as Starbucks Rewards
• 2 different tiers: Green Card and Gold Card.
7. Free CustomizationsFree DrinksFree Size Upgrades
Benefits
1 $ Spent = 2 Gold Star
125 Gold Stars = 1 Reward
1 Free Coffee on every $62.5
1 Item Purchased = 1 Gold Star
12 Gold Stars = 1 Reward
1 Free Coffee on every $48
2016
Within 8 Days, Starbuck’s “Buzz” Score dropped by 50%