Managing and Rationalizing Your Organization’s Marketing Spend - Peg Hallberg
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The document discusses how to manage and track marketing spend by collecting data on expenses by vendor, package, type of advertising, time period, and cost metrics. It provides an example database to track this information and suggests using the data to measure customer acquisition metrics to develop property-specific marketing plans and forecast future leads and costs.
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This document discusses how digital tools have increased pressure on CMOs to demonstrate ROI from marketing investments like events and sponsorships. While many event marketers do not track ROI, doing so requires a disciplined approach to lead capture and attribution from events through the sales process to final revenue. Tips provided include setting goals, capturing all interactions in CRMs, tracking lead progress and using metrics like conversion rates, close rates, and customer lifetime value to evaluate performance and maximize ROI.
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Bigdata Applications in Real Estate Marketing & Sales Strategies
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Discussion on affiliate marketing affiliate perspective
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The Business Case for ABM Part 2 with Kwanzoo and Obility
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More from Joshua Tree Internet Media, LLC
Not All Leads Are Created Equal
An exploration of the data about how different response channels behave once they make contact with the property. A growing body of knowledge suggests that consumers use different contact channels at different times in their buying consideration. These channels have their own best practices and implications. We’ll send you out on a high note with a better understanding of how to handle inquiries that come in by phone, email, chat, or other.
57 Channels (And Nothing On) – Marketing Channel
57 Channels (And Nothing On) – Marketing Channel
Overload It’s headline news when Google changes its algorithm, Facebook announces a location-based service or YouTube videos get added to search results. Marketers can spend the entire day sorting through blog postings on changes in marketing platforms, SEO tricks, SEM strategies, networks to join, new web sites to develop and online groups to monitor. Does any of it really matter?
We’re bringing back internet analyst-to-the-stars Greg Sterling to review some of his thoughts from 2010 and re-frame them. Greg will be on the hot seat sorting through the consumer marketing platforms he himself would use to market apartment communities. We’ve asked him to answer whether a particular novelty is useful or a fad, and to try to integrate his thinking into the realities of driving traffic in every season to a B/C portfolio.
Greg Sterling, President, Sterling Market Intelligence
How Response Channels Differ - Howard Tager
This document summarizes Howard Tager's presentation on generating and optimizing real estate leads from different online sources. It discusses TigerLead Solutions, a real estate technology company that generates over 50,000 leads per month. The presentation focuses on optimizing leads from Facebook and Craigslist by targeting demographics, keeping users engaged on-site, and refining quality metrics like contact data and return visits. Through testing and feedback loops, TigerLead improved new media leads to be on par with search engine leads in key metrics like valid contact information and return visits.
Retention Marketing and Profit Optimization
Tetention Marketing and Profit Optimization
Quantitative experts will frame and hopefully synthesize an understanding of how to properly integrate the costs of turnover with pricing optimization. Industry leaders will share information on variable and fixed turn costs, advertising strategies and when it might make sense to bite the bullet and let a resident go in favor of a projected rental increase. Readers of the AIM LinkedIn discussion group will recognize the discussion that started online and more fully considered in person.
- Richard Hughes, Vice President of Revenue Management, AMLI
- Doug Miller, President, Satisfacts
- Greg Lozinak, Chief Operating Officer, Waterton Residential
Innovations in Video Marketing - Stephen Foster
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
- Virginia Love, Vice President of Marketing, Waterton Residential
- Stephen Foster, Realtor, Macdonald Realty Victoria Inc.
Innovations in Video Marketing
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
Virginia Love, Vice President of Marketing, Waterton Residential
Stephen Foster, Realtor, Macdonald Realty Victoria Inc
Creating Excellent Property Photography
Creating Excellent Property Photography
Mike Miriello, creator of the Real Estate Photography podcast available on iTunes is going to photograph two Washington, DC-area properties and use them as case studies to walk through how good photography can be created, the tools to manipulate it, and how it can be syndicated and distributed. Mike will show us the power of imagery done right, and what to ask for from your photographers (or when you do it yourself.)
Mike Miriello, Principal, Miriello Photography and Producer of the Real Estate Photography iTunes Podcast
Local Referral Partnerships and Public Relations - 3 Presentations
Local Referral Partnerships and Public Relations
Innovators are breathing fresh life into local referral relationships using their Facebook pages like radio stations and broadcasting a mix of content and promotional messages. Portal strategies for local marketing have matured as a way to create a referral network that includes other local merchants. Presenters will put some zing into your thinking about how to use online tools to reinforce your local referral relationships and placement in local media.
-Mark Juleen, Vice President of Marketing, J.C. Hart Company, Inc.
- Jamie Gorski, Senior Vice President, The Bozzuto Group
- Lisa Trosien, Apartment Expert, ApartmentExpert.com
Marketing Tactics for Smaller Owners - 3 Presentations
I Work By Myself: Marketing Tactics That Work for Small Owners and Small Departments Small companies and single-member departments often struggle under the weight of their marketing choices and how to think about them in a structured way. Rather than present yet another marketing plan template, we’re asking innovative thinkers to come up with prescriptive plans to advise small companies and simply recommend time- and cost- effective tactics all at once. The focus of this session will be on delivering, ordered, contextual lists that are rank-ordered in terms of priority.
Matt Adler, Principal, Adler Development
Heather Campbell, Vice President of Marketing, Riverstone Residential
Bill Szczytko, Director of IT, Maryland Management
What the Customer Hears: True-Life Sales Phone Calls Gone Wrong (and Right) -...
What the Customer Hears: True-Life Sales Phone Calls Gone Wrong (and Right) -...Joshua Tree Internet Media, LLC
What the Customer Hears: True-Life Sales Phone Calls Gone Wrong (and Right) Forget the fact that only about half of the sales calls to a property ever get answered, this session will humorously explore what happens when prospects call or show up and they actually make contact with a leasing professional. While it’s fun to blame the advertising sites for lead quality, there are clearly opportunities for executives to pay closer attention to training and compliance in the sales organization. Presenters will discuss their own companies lead handling with real examples, and some of the steps they take to ensure that prospects have the best possible experience. This session will use playback of actual inbound prospect calls to frame the discussion. AIM 2011 Startup Competition - All Presenters
Presentations from contestants in the Apartment Internet Marketing Conference's 2011 startup competition. Rentmineonline.com took home the victor's trophy.
Search: The Big Picture - Danny Sullivan AIM 2010
The document summarizes recent developments and trends in search engines. It discusses how search is expanding beyond basic web pages to include verticals like news, shopping, video and books. It also describes how search results are becoming more personalized based on location and search history. Finally, it discusses challenges to Google's dominance in search and opportunities for other search and discovery tools to fill niches not addressed by traditional web searches.
Mobile, Local and Real-Time Search - Greg Sterling
Greg Sterling's keynote address to the 2010 Apartment Internet Marketing Conference on trends in Mobile, Local and Real-Time searching. aimconf.com.
Student Housing Marketing
The document discusses marketing strategies for attracting Generation Y (Gen Y) students to student housing. It recommends speaking Gen Y's language, using social media, mobile marketing, and peer recommendations. Specific tips include running contests on Facebook, using YouTube videos and apps, and collaborating with student organizations. Analytics showed that social media drove 63% of traffic to their site, while paid advertising and organic search each drove around 15%.
The Magic of Copywriting
This document provides best practices for search engine optimization (SEO) content development. It recommends using keyword research to focus each page on a primary keyword, and including the keyword in title tags, meta descriptions, H1 tags and body content. Pages should have a minimum of 200 words to provide sufficient content depth. User-generated content like blogs can exponentially increase content and build trust. Images and videos should include descriptive alt text, file names and captions to enhance optimization. The goal is to structure content around keywords in a way that is relevant to both human visitors and search engine spiders.
A Data-Driven Marketing Plan - Deanna Kawasaki
This document discusses how data-driven marketing can provide a competitive advantage. It notes that the volume of available data is growing exponentially, and the ability to understand, process, extract value from, visualize, and communicate data will be an important skill. The document then presents four case studies:
1) Focusing on basic call handling metrics like call answering led to a 70% increase in appointments for one company.
2) Analyzing payment trends helped direct effective marketing campaigns during economic shifts.
3) Profiling customer locations and demographics revealed opportunities to improve call volumes and sales in certain areas.
4) Call handling impacts conversion rates differently for various industries, so focusing on key call stages can improve outcomes.
Five Simple Rules to Avoid Marketing Failure
Five simple rules are presented to avoid marketing failure: 1) Consider changing your name if needed. 2) Tailor your marketing to your intended audience. Social media audiences can differ in demographics. 3) You are responsible for all content published under your name. Avoid trademark infringement. 4) Beware outsourcing marketing without oversight as rogue marketers may not represent your brand well. 5) Ensure any help you hire such as marketing firms understand your goals and represent your properties accurately.
Kari Warren - Marketing Initiatives That Didn't Work AIM 2010
The document discusses various marketing campaigns used by AvalonBay Communities, classifying some as "The Good", "The Bad", and "The Ugly". Subway and cinema advertising generated leads effectively but were costly per lead. Event sponsorships boosted brand awareness but few leases. Coffee promotions raised brand awareness at low cost but without immediate results. Fortune cookie and mall advertising campaigns failed to generate results due to inappropriate targeting and lack of tracking. Effective marketing requires strategy, testing, and tracking to specified benchmarks.
What Do I Know About Failure? - Jules Epstein, Primary Design
This document discusses failure in marketing and provides advice on how to minimize failure. It notes that failure is inevitable when testing new ideas, and failures can be due to either a bad idea or poor execution. Some examples of marketing failures are discussed, such as New Coke. The document recommends doing research on ideas and competitors, tracking results, cutting losses on failing ideas, and using a variety of media channels to minimize the risk of any single channel failing. The overall message is that failures will happen but they can be minimized through preparation, testing of ideas, and course correction when needed.
Cutting Through the Clutter - Marketing Planning for Multifamily
Jane Griffith of Pinnacle and Donald Davidoff of Archstone close the 2010 AIM Conference with a presentation on how to make sense of all of the marketing options and channels available to companies that market and lease rental apartments.
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Heather Hamood is a Licensed Physician who enjoys playing the Violin in her spare time. In addition to helping people as a Doctor, she loves to share her passion for the violin.
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The Vadhavan Port Development is poised to be one of the most significant infrastructure projects in India's maritime history. This deep-sea port, located in Maharashtra, promises to transform the region's economic landscape, bolster India's trade capabilities, and generate a plethora of employment opportunities. In this blog, we will delve into the various facets of the Vadhavan Port Development: what to expect in and beyond its completion, and how it stands to influence the future of India's maritime and economic sectors.
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◇面对父母的压力，希望尽快拿到；
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◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Singapore 2024 Sustainability Reporting and Accountancy Education Slides
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Singapore 2024 Sustainability Reporting and Accountancy Education SlidesNavigating Your Financial Future: Comprehensive Planning with Mike Baumann
Learn how financial planner Mike Baumann helps individuals and families articulate their financial aspirations and develop tailored plans. This presentation delves into budgeting, investment strategies, retirement planning, tax optimization, and the importance of ongoing plan adjustments.
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13 Jun 24 ILC Retirement Income Summit - slides.pptx
ILC's Retirement Income Summit was hosted by M&G and supported by Canada Life. The event brought together key policymakers, influencers and experts to help identify policy priorities for the next Government and ensure more of us have access to a decent income in retirement.
Contributors included:
Jo Blanden, Professor in Economics, University of Surrey
Clive Bolton, CEO, Life Insurance M&G Plc
Jim Boyd, CEO, Equity Release Council
Molly Broome, Economist, Resolution Foundation
Nida Broughton, Co-Director of Economic Policy, Behavioural Insights Team
Jonathan Cribb, Associate Director and Head of Retirement, Savings, and Ageing, Institute for Fiscal Studies
Joanna Elson CBE, Chief Executive Officer, Independent Age
Tom Evans, Managing Director of Retirement, Canada Life
Steve Groves, Chair, Key Retirement Group
Tish Hanifan, Founder and Joint Chair of the Society of Later life Advisers
Sue Lewis, ILC Trustee
Siobhan Lough, Senior Consultant, Hymans Robertson
Mick McAteer, Co-Director, The Financial Inclusion Centre
Stuart McDonald MBE, Head of Longevity and Democratic Insights, LCP
Anusha Mittal, Managing Director, Individual Life and Pensions, M&G Life
Shelley Morris, Senior Project Manager, Living Pension, Living Wage Foundation
Sarah O'Grady, Journalist
Will Sherlock, Head of External Relations, M&G Plc
Daniela Silcock, Head of Policy Research, Pensions Policy Institute
David Sinclair, Chief Executive, ILC
Jordi Skilbeck, Senior Policy Advisor, Pensions and Lifetime Savings Association
Rt Hon Sir Stephen Timms, former Chair, Work & Pensions Committee
Nigel Waterson, ILC Trustee
Jackie Wells, Strategy and Policy Consultant, ILC Strategic Advisory Board
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
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The-PFMS-Revolution-Streamlining-Indias-Financial-Management.pptx
PFMS, India's Public Financial Management System, revolutionizes fund tracking and distribution, ensuring transparency and efficiency. It enables real-time monitoring, direct benefit transfers, and comprehensive reporting, significantly improving financial management and reducing fraud across government schemes.
Monthly Market Risk Update: June 2024 [SlideShare]
Markets rallied in May, with all three major U.S. equity indices up for the month, said Sam Millette, director of fixed income, in his latest Market Risk Update.
For more market updates, subscribe to The Independent Market Observer at https://blog.commonwealth.com/independent-market-observer.
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Managing and Rationalizing Your Organization’s Marketing Spend - Peg Hallberg
- 1. Managing and Rationalizing Your Organization’s Marketing Spend
- 7. Marketing Performance Metrics Once you have the marketing spend organized, how do you rationalize and apply performance metrics? It Depends……. How do you define customer driven actions? What customer actions can you track?
- 9. So What? 90-120 day vendor performance data + next 90-120 day new lease goals = Future forecast of leads and cost per lead! Inquiry/lead forecast is the leading indicator of future revenue and occupancy! Are there enough leads?
- 10. Sample Marketing Plan Template
- 11. More Realistic Marketing Plan Template