Communication is essential for any organization to function effectively. It is how information, ideas, plans and discussions are exchanged both internally between employees and managers, and externally with customers and the public. Good communication allows managers to provide guidance, solve problems and make decisions. It also helps motivate employees and builds goodwill with external audiences through techniques like advertising. Proper communication is important for any career as it allows you to share your ideas and is key to success, especially in roles involving customer relations, marketing, sales, and teaching. While challenges like cultural differences can impact international communication, developing flexibility and preparing adequately can help one communicate effectively in global business.