Manager - Marketing
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This job description is for a Manager - Marketing position at Midbank Group of Companies. The role involves providing professional and cost-effective marketing services to the company. Key responsibilities include contacting current and potential clients, determining contract prices and quotations, handling public relations and sponsorships, and supervising and motivating marketing staff. The position requires at least 2 years of marketing experience, as well as qualifications in marketing, business knowledge, and strong communication, leadership, and problem-solving skills.
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Service is an act or performance that one party can offer to another that is essentially intangible and does not result in any ownership of anything. Its production may or may not be tied to physical products.(Philip Kotler)
It is based on relationship and value.
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What is Service Marketing?
The American Marketing Association defines services marketing as “an organizational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organization and stake-holders”.
Service marketing is involved in designing, delivering, and doing post-delivery analysis of services for optimizing reach, measuring customer satisfaction, and standing-out from identical services offered by other market players.
Intangibility: A service is not a physical product that you can touch or see. A service can be experienced by the buyer or the receiver. Also, you can not judge the quality of the service before consumption.
Heterogeneous: There can be no perfect standardization of services. Even if the service provider remains the same, the quality of the service may differ from time to time.
Inseparability: One unique characteristic of services is that the service and the service provider cannot be separated. Unlike with goods/products the manufacturing and the consumption of services cannot be separated by storage.
No Stock Maintenance: The production and consumption of services are not inseparable because storage of services is not possible. Being an intangible transaction there can never be an inventory of services.
The potential customers form an impression about the service on the basis of service environment. The service environment represents the physical back drop that surrounds the service.
For example, providing hygienic food is the core service in a hotel or restaurant. Customers expect the restaurants to be maintained clean, offer flexible dining hours prompt service, soft music, décor, exotic menu etc.
Advantages of Service Marketing: 1, Repeat business
When you build a plan of service to reach your customers, you can expect a reward of repeat business from them. The goal of effectively marketing your brand is to capture the attention of your target market.
2. referrals
The next best thing to having your clients come back is to have them tell others about their experience and recommend your products or services to them. You must consider that if your customers have a bad experience, it is likely they will tell 10 people about that negative experiences also.
3. publicity
Other benefits from your good service are through publicity. As the buzz flows about your outstanding service, from following through on what you’ve promised.
Resume Gabriel
This document contains a summary of Gabriel B. Dela Cruz's professional experience and qualifications. It details his current role as a Technical Support Engineer at AL Rushaid Trading Company in Saudi Arabia, with previous experience in sales engineering, management, and procurement roles over 25 years. He holds a Bachelor's degree in Civil Engineering and has undergone pump fundamentals training. The summary seeks a position that allows him to utilize his extensive experience in customer service, sales, and management.
Bharat Pahuja
Bharat Pahuja is seeking a challenging position that allows him to enhance his skills. He has over 10 years of experience in customer service, sales, marketing, and management. His qualifications include a diploma in management and courses in software, hardware, and computers. Currently he is a store manager responsible for operations, inventory, ordering, and financial reporting. Prior roles include client service manager, human resources manager, and operations manager. Bharat Pahuja aims to strengthen his skills while helping an organization achieve its goals.
Wahab IT Staffing Latest
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- His most recent role was as a Senior IT Recruiter at CharterGlobal where he was responsible for recruiting, sourcing candidates, conducting technical screenings, and negotiating rates.
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- 1. MIDBANK GROUP OF COMPANIES Document No: HR 01.2 Revision: 0 Date: 06/09/2015 Page: 1 of 3 JOB DESCRIPTION 1. PERSONAL INFORMATION: Name Company Nr Company Midbank Group of Companies Department Finance Position MANAGER - MARKETING Immediate Senior Managing Director Subordinates 2. JOB SUMMARY: To provide a professional and cost effective marketing service to the Midbank Group 3. MAIN DUTIES AND RESPONSIBILITIES: • Contact with current and potential clients • Contract price determination and quotations • All public relations duties • Control of private hire function • Responsible for all marketing material • Finalization of all contract price adjustments • Ensure that all Sponsorship applications are handled according to company policy • Handling of all small contract invoices and queries • Hiring and selling of assets • Ensure that companies are listed on all client vendor lists • Ensure that all waybills are captured and all extra kilometers are charged • Supervise, develop and motivate staff in team and handle grievances and complaints • Adhere to and ensure compliance with company and SHEQ policies and procedures, and maintain good housekeeping and cleanliness of work place • The employee will perform any other reasonable and lawful instruction given by a Supervisor or member of Management or by a person appointed by Management. 4. JOB REQUIREMENTS: Tel Nr: 013 699 8000 Fax Nr: 013 699 8027 Email: midb@mweb.co.za ANNEXURE B
- 2. MIDBANK GROUP OF COMPANIES Document No: HR 01.2 Revision: 0 Date: 06/09/2015 Page: 2 of 3 JOB DESCRIPTION Education • Grade 12 or similar qualification • Relevant Marketing Qualification Skills / Competences • Business Knowledge and Financial Understanding • Project Management • Leadership and People Management • Personal Selling Skills • Customer Service, Creative Thinking, Problem Solving, Team Work, Communication and Interpersonal Skills • Safety, Health and Environment Awareness • Management of Self and Time Previous Experience • 2 years marketing experience 5. PERSONAL SPECIFICATION: Personal Attributes Self motivated; Positive outlook on life; Innovative; Good communication and interpersonal skills; Honesty; Integrity; Loyalty Desire d Age .. 6. MACHINE, TOOL AND EQUIPMENT REQUIREMENTS: • Workstation with telephone, computer, relevant software and access to internet, intranet, and printing facilities • Mobile phone • Vehicle • Information sources and stationery to execute duties effectively Compiled By U De Klerk Date July 2010 Accepted By Date Tel Nr: 013 699 8000 Fax Nr: 013 699 8027 Email: midb@mweb.co.za
- 3. MIDBANK GROUP OF COMPANIES Document No: HR 01.2 Revision: 0 Date: 06/09/2015 Page: 3 of 3 JOB DESCRIPTION Tel Nr: 013 699 8000 Fax Nr: 013 699 8027 Email: midb@mweb.co.za