COVERBENETTON DIVERSITY CONSULTINGMark Bundang, TulayCantas, Ron Cohen, AmalKhorchid, RachnaSundaram
AGENDASituation OverviewThe ProblemStaff Departments: Cost vs Profit CentersEvaluation of Staff Department PerformanceImpact of BP Minerals SaleNew System Impact on Total CostsRecommendationQuestions2
SITUATION OVERVIEW3
BP Key PlayersSir Peter WaltersChairmanRobert Horton / James Ross*CEODavid SourwineController, HQ & TreasuryBill JohnsonBusiness Forum ChairmanJohn BishopCorporate Controller*Took over CEO position in April 19884
Old Cost Allocation SystemCorporate costs controlled by CEO benefitting corporation as a whole.  Includes planning, control, and executivesBusiness-related costs allocated on …Headcount
Billable hours
Space occupiedBusinessStaffCEO5
New Cost Responsibility StructureFirst Year of ImplementationOverall Philosophy of New Structure:Decrease corporate OH by dispersing more costs to users
Businesses’ awareness  of the value of staff servicesBusinesses:Freedom of choice when sourcing servicesBusinessStaffProfit CenterCost CenterCEOInvestment CenterStaff Departments:Demonstrate value for dollars
Competitive with respect to alternatives
Ensure customer satisfaction6
Business Forum: Overall GoalsIntroduce the buyer-seller procedure1Take out business-related activities out of stewardship and place them in the businesses2Eliminate activities that the group no longer needs37
First Year Implementation Results8
New System: Cost Responsibility (after first year of implementation)Business-related stewardship costs(From Corporate to Businesses)$16 millionNext Year$?9
IncongruityBusinessesStaffBusiness heads perceive that Staff could offer lower costs.Staff departments uncomfortable with being challenged: prices for services and activities performedPerceive that some businesses “playing games”: unrealistic rates required; exceeding budgeted numbers10
Cost Discrepancy(after first year of implementation)Budgeted costs in disagreement(Between Staff and Businesses)1st cutFurther  cuts$141 million$11 million$1.1 millionAbsorbed by the stewardship Budgeted costsUnbilled services in disputeUnbilled services in dispute11
The Problem12
Business ProblemImbalance of Power between Businesses and Staff Departments13
Imbalance of PowerOption to source externallyStaffBusiness14
Leveling the Playing FieldOption to source externallyLeverage of some kindBusinessStaff15
Evaluating the Staff Departments 16
Staff Departments ControlsLabor variancesBased mainly on efficiency rather than rateOverhead variancesBoth on efficiency and rateAs a Cost Center17
Evaluation of Staff DepartmentsAs a Profit CenterLabor variancesBoth on efficiency and rateOverhead variancesBoth on efficiency and rateSales VariancesMarkup to internal & external clientsGross Profit or Contribution MarginCo-ordination of Costs and Revenues18
Impact of Change on Staff DepartmentsSale of BP Minerals19
Impact of Sale of BP MineralsDecrease in internal service demandRemaining businesses must now increase their own demandCould result in staff reductionAs a Cost Center20
Impact of Sale of BP MineralsStaff departments can solicit external demand to compensate for loss of internal activityNew external revenue could be higher than that generated from BP MineralsAs a Profit Center21
New System Implications on Total Corporate Cost22
Implications on Total Corporate CostAs a Cost CenterNew procedure Intention: Disperse corporate overhead to BusinessesNon-value adding services are recognized & eliminated What actually happened: Corporate costs successfully dispersed $16MHowever, unbilled services of $1.1M were still taken on23
Implications on Total Corporate CostAs a Profit Centers Staff more concerned with cost traceabilityForces businesses to be more responsible for costsHence, further reduction in corporate costs24
Recommendation25
RecommendationBP America’s corporate staff departments should be designated as Profit Centersand allowed to solicitbusiness externally.26
RecommendationOption to source externallyOption to solicit external businessBusinessStaff27
Benefits of RecommendationLevel playing field for both business & staff
Increases businesses’ accountability & responsibility
Better cost traceability & control

MBA 628 Management Accounting Case Study

  • 1.
    COVERBENETTON DIVERSITY CONSULTINGMarkBundang, TulayCantas, Ron Cohen, AmalKhorchid, RachnaSundaram
  • 2.
    AGENDASituation OverviewThe ProblemStaffDepartments: Cost vs Profit CentersEvaluation of Staff Department PerformanceImpact of BP Minerals SaleNew System Impact on Total CostsRecommendationQuestions2
  • 3.
  • 4.
    BP Key PlayersSirPeter WaltersChairmanRobert Horton / James Ross*CEODavid SourwineController, HQ & TreasuryBill JohnsonBusiness Forum ChairmanJohn BishopCorporate Controller*Took over CEO position in April 19884
  • 5.
    Old Cost AllocationSystemCorporate costs controlled by CEO benefitting corporation as a whole. Includes planning, control, and executivesBusiness-related costs allocated on …Headcount
  • 6.
  • 7.
  • 8.
    New Cost ResponsibilityStructureFirst Year of ImplementationOverall Philosophy of New Structure:Decrease corporate OH by dispersing more costs to users
  • 9.
    Businesses’ awareness of the value of staff servicesBusinesses:Freedom of choice when sourcing servicesBusinessStaffProfit CenterCost CenterCEOInvestment CenterStaff Departments:Demonstrate value for dollars
  • 10.
  • 11.
  • 12.
    Business Forum: OverallGoalsIntroduce the buyer-seller procedure1Take out business-related activities out of stewardship and place them in the businesses2Eliminate activities that the group no longer needs37
  • 13.
  • 14.
    New System: CostResponsibility (after first year of implementation)Business-related stewardship costs(From Corporate to Businesses)$16 millionNext Year$?9
  • 15.
    IncongruityBusinessesStaffBusiness heads perceivethat Staff could offer lower costs.Staff departments uncomfortable with being challenged: prices for services and activities performedPerceive that some businesses “playing games”: unrealistic rates required; exceeding budgeted numbers10
  • 16.
    Cost Discrepancy(after firstyear of implementation)Budgeted costs in disagreement(Between Staff and Businesses)1st cutFurther cuts$141 million$11 million$1.1 millionAbsorbed by the stewardship Budgeted costsUnbilled services in disputeUnbilled services in dispute11
  • 17.
  • 18.
    Business ProblemImbalance ofPower between Businesses and Staff Departments13
  • 19.
    Imbalance of PowerOptionto source externallyStaffBusiness14
  • 20.
    Leveling the PlayingFieldOption to source externallyLeverage of some kindBusinessStaff15
  • 21.
    Evaluating the StaffDepartments 16
  • 22.
    Staff Departments ControlsLaborvariancesBased mainly on efficiency rather than rateOverhead variancesBoth on efficiency and rateAs a Cost Center17
  • 23.
    Evaluation of StaffDepartmentsAs a Profit CenterLabor variancesBoth on efficiency and rateOverhead variancesBoth on efficiency and rateSales VariancesMarkup to internal & external clientsGross Profit or Contribution MarginCo-ordination of Costs and Revenues18
  • 24.
    Impact of Changeon Staff DepartmentsSale of BP Minerals19
  • 25.
    Impact of Saleof BP MineralsDecrease in internal service demandRemaining businesses must now increase their own demandCould result in staff reductionAs a Cost Center20
  • 26.
    Impact of Saleof BP MineralsStaff departments can solicit external demand to compensate for loss of internal activityNew external revenue could be higher than that generated from BP MineralsAs a Profit Center21
  • 27.
    New System Implicationson Total Corporate Cost22
  • 28.
    Implications on TotalCorporate CostAs a Cost CenterNew procedure Intention: Disperse corporate overhead to BusinessesNon-value adding services are recognized & eliminated What actually happened: Corporate costs successfully dispersed $16MHowever, unbilled services of $1.1M were still taken on23
  • 29.
    Implications on TotalCorporate CostAs a Profit Centers Staff more concerned with cost traceabilityForces businesses to be more responsible for costsHence, further reduction in corporate costs24
  • 30.
  • 31.
    RecommendationBP America’s corporatestaff departments should be designated as Profit Centersand allowed to solicitbusiness externally.26
  • 32.
    RecommendationOption to sourceexternallyOption to solicit external businessBusinessStaff27
  • 33.
    Benefits of RecommendationLevelplaying field for both business & staff
  • 34.
  • 35.

Editor's Notes

  • #24 Need to mention orally that this is the current situationImplications of new procedures on total corporate cost:-COST CENTER: Current situation:discrepancy of costs, 14M not traceable, corporate had to take it on. then corporate traced it to businesses who incurred the costs, but $1.1M could not be traced so corp is still absorbing
  • #25 PROFIT CENTER: Recommended:total corp costs in long run will decreaseforces businesses to be more responsible in their accounting: how many services do they need, etc., only value-adding services - thus reducing discrepanciesthis is better able to trace back any discrepancies - staff as profit centers are more concerned about their costs so they will play more of a role in tracing discrepancies and less of this responsibility falls on corporate.