The document outlines strategies for using Twitter effectively for business purposes. It discusses two foundational principles: that social media acts as a directory, and volume is important to achieve a good conversion rate. It then provides recommendations for laying the foundation of a business Twitter profile, including posting 20-30 times per day. The top two Twitter methods discussed are growing followers through targeted following, and creating a "repeatable social sales funnel" to move engagements to LinkedIn, email, and eventually in-person meetings.

1. Twitter
for Business
Evan Dunn @marketer_social
May 12, 2014 8am EST

2. Outline
1. Two Principles
2. Laying the Foundation
3. Top 2 Twitter-for-Business Methods
4. Q&A

3. Two Principles
1. Social Media is a Directory
Twitter is the best...

4. Two Principles
2. Realism is Important
In digital marketing, a 2% conversion rate is
good
Therefore, volume is important.
LOTS OF PEOPLE
LESS PEOPLE
NOT MANY PEOPLE
$$$

5. Laying the Foundation
1. Your Profile:
a. Business Profile
b. Personal Profile

6. Laying the Foundation
2. Posting: 20-30 times/day (including
Retweets)
a. Tweriod.com: tool for finding when most
of your followers are online
b. Feedly.com: tool for categorizing &
posting RSS feeds (blogs)

7. Laying the Foundation
3. Managing Responses
a. Manageflitter’s @inbox feature
b. Only notifications you need (on Twitter.com
or mobile app):
+ Someone mentions you
+ Someone sends you a DM
+ Someone replies to one of your Tweets

8. Top 2 Twitter-For-Business Methods
1. Follower Growth
More followers = more interactions = more
click-throughs = higher conversion rate

9. Top 2 Twitter-For-Business Methods
1. Follower Growth
Here’s how: Targeted Following (90/day)
Manageflitter’s Account Search
+ Bio (and Location)
+ Only Active Users

10. Top 2 Twitter-For-Business Methods
2. “Twitter to Close: Repeatable Social Sales
Funnel”
Step 1: Account Search
and Update List

11. Top 2 Twitter-For-Business Methods
2. “Twitter to Close: Repeatable Social Sales
Funnel”
Step 2: Engaging with List
Members
Soft vs. Direct

12. Top 2 Twitter-For-Business Methods
2. “Twitter to Close: Repeatable Social Sales
Funnel”
Step 3: Moving to LinkedIn/Email
Private connection

13. Top 2 Twitter-For-Business Methods
2. “Twitter to Close: Repeatable Social Sales
Funnel”
Step 4: Set a Meeting
In person or by phone

14. Top 2 Twitter-For-Business Methods
2. “Twitter to Close: Repeatable Social Sales
Funnel”
Example 1: Kickstarter Campaigns
Press releases + Media targets

15. Top 2 Twitter-For-Business Methods
2. “Twitter to Close: Repeatable Social Sales
Funnel”
Example 2: B2B Sales
Blog subscriptions
or Service pitches

16. Closing
Remember:
Volume is important for a good conversion rate
Get creative with who can help you reach your
goals

17. Q & A

18. Bye!
Thanks for listening!