Social Media Success Stories (Sept. 2011)


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Many small business owners have heard that social media is important, but they aren't sure if it is right for them specifically. Here are several social media success stories from Canada and the United States that will help you to understand how social media might be a fit for you.
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  • Assisted Lora in making her website more interactive, and one thing that was involved was the addition of a blog.
  • Met Lora over 2 years ago at a networking mixer. She was bubbly and sociable, and impressive as former empress pastry chef.Assisted Lora in making her website more interactive, and one thing that was involved was the addition of a blog.
  • Lora Contacted me and said “before you do your talk tomorrow, I need to tell you something”you have no idea of how successful social media has been in the last 4 weeks!!!!! I almost lost the store back in August and have totally turned things around and so far for Sept we are ahead of revenue from last year!!!!!!FACEBOOK, FACEBOOK and then Facebook advertising!!!! I did Blogs more frequently, placed 3 email newsletters in a month and facebooked like crazy which of course is attached to Twitter. Some of my friend in the community retweeted my posts for me and got the word out about the 2for1 sale and then I place 3 different looking Facebook ads totalling $475 for 10 days and you can go in and get my results as you’re still and admin. It was so fricken successful ... I just can’t say enough about social media!!!!!!!!!!!!!!!!!!!!!!!
  • JohnEspleyHas alerts set up to notify them of any mentions across the web. One related to cyclist who was sad that they missed a special offer.
  • Tweets with links to her suppliers on Twitter so that they can also promote her. Good use of hashtags. Uses personal photo.
  • 31,000 “Likes”
  • Seattle 2010 – 75% of their business sourced from Twitter, Facebook, and their blog.
  • In terms of sales growth we continue to outpace other 9 stores that don't use twitter. Use twitter to contact more than email- Had had interest from traditional media because they see how Rocky Mountain uses social media to engage the community and give back.
  • Sold 500 Shirts in store
  • Used LinkedIn to: James used LinkedIn to grow his company to $5 million in annual revenue and finds 75 percent of his business via LinkedIn. How: James uses LinkedIn to get introduced to, and maintain relationships with, like-minded professionals. Using LinkedIn to develop his network has consistently led to new business opportunities for his American-owned, China-based consulting firm.
  • Involving the community in creating the event. Involved social media savvy strategic partners. Over 150 kids attended, and over 500 people total. They get good sign ups from these events. Email, Facebook, Twitter.
  • Able to cut 70K per year in traditional advertising and put that right toward making the stores better. Better stores means better environment, happier staff, better selection, ability to respond to the market faster
  • lastly and perhaps most importantly we have tuned our market proposition to what our customers truly want from us and not what we think they want
  • Social Media Success Stories (Sept. 2011)

    1. 1. Social Media & Online Marketing<br />Is it worth the investment?<br />
    2. 2. Terri Davies<br />@TerriDavies<br /><br /><br /><br />
    3. 3. The way we interact is changing<br /><ul><li>2/3 of internet users visit social media sites
    4. 4. Facebook is growing by 500,000 users per day
    5. 5. Twitter is growing by 300,000 users per day
    6. 6. LinkedIn is growing by 80,000 users per day</li></li></ul><li>Monitoring Mentions<br />
    7. 7. Online/Offline Congruence<br />
    8. 8. This is the title 1<br />Bullet List<br />
    9. 9.
    10. 10. Blogging for Business<br />Bullet List<br />
    11. 11. This is the title 1<br />Bullet List<br />
    12. 12. Bullet List<br />
    13. 13. The power of video blogging<br />Bullet List<br />
    14. 14. Standing out from the crowd<br />Bullet List<br />
    15. 15. This is the title 1<br />Bullet List<br />
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    17. 17. This is the title 1<br />Bullet List<br />
    18. 18. Helping the Community<br />
    19. 19. Linkedin for Business<br />
    20. 20. Sprinkles Cupcakes - Conversions<br />
    21. 21.
    22. 22. Event Promotion/Creation<br />
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    25. 25. Let’s Connect…<br />@TerriDavies<br /><br /><br /><br />